Is advertising f**ked?
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Deck from our Shoreditch House event on Wednesday 12th July featuring Nadya Powell, co-founder of Utopia, Bo Hellberg, ECD at large, Jon Wilkins, Chairman of Karmarama and Lucy Jameson, ex CEO of Grey London.
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Is advertising f**ked?
- 2. @yellif
- 4. Source: TGI “Are the ads are as good as the programmes”
- 5. 90%
- 6. “Busy is the enemy of creativity”
- 8. And margins are falling
- 11. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads YES Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson NO Jon Wilkins Chairman Karmarama Lucie Jamieson Former CEO Grey London
- 12. What question would you like to ask our speakers?
- 15. WAKE UP PEOPLE ARE PAYING MONEY TO AVOID WHAT WE SPEND OUR LIVES MAKING
- 16. MARGINS AT A TEN YEAR LOW
- 19. WOOHOO!
- 20. MAKING STUFF PEOPLE WANT & MAKING PEOPLE WANT STUFF BUILD BRANDS NOT ADS
- 21. SOLVING THE RIGHT PROBLEMS Customer Problem Business Problem Marketing Problem Advertising Problem
- 22. Customer Problem Business Problem Marketing Problem Advertising Problem SOLVING THE RIGHT PROBLEMS
- 24. “HUMAN RELATIONSHIPS ARE RICH AND THEY’RE MESSY AND THEY’RE DEMANDING” Sherry Turkle, MIT
- 27. FOLLOW THE MONEY
- 28. HOW DO CLIENTS MAKE MONEY?
- 29. HOW ELSE COULD WE MAKE MONEY? TAX IT LICENCE IT VALUE IT SWEAT IT
- 32. §
- 33. #isadvertisingfucked @bohellberg Bo Hellberg ex ECD Edelman @nadsbads Nadya Powell Co-founder Utopia
- 45. #isadvertisingfucked Nadya Powell Co-founder Utopia @nadsbads BLUE Bo Hellberg ex ECD Edelman @bohellberg @karmajon @lucyjameson RED Jon Wilkins Chairman Karmarama Lucie Jameson Former CEO Grey London