CS Sessions - The Probes - 26th March 2013 Speakers Grant McCracken Dr Kate Stone Mark Cridge Fredrik Forrest Gregg Mayles Dr Bertolt Meyer

1. SESSIONS
Wednesday, 27 March 2013 1

2. @creativesocial
creativesocialblog.com
Wednesday, 27 March 2013 2

3. Creative Social is the global
digital collective comprised of
the foremost interactive
creative directors & business
owners & we provide a
platform for creativity.
@creativesocial
creativesocialblog.com
Wednesday, 27 March 2013 3

4. elle@creativesocial.com
Wednesday, 27 March 2013 4

5. THANK YOU
MICROSOFT
DIRECTORY
IPA
Wednesday, 27 March 2013 5
We will be sending out

6. @MSAdvertisingUK
@MSAdvertising
Michael Dwan
Wednesday, 27 March 2013 6

7. @Grant27
Grant McCraken
Wednesday, 27 March 2013 7

8. @drkatestone
Dr Kate Stone
Wednesday, 27 March 2013 8

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39. Wednesday, 27 March 2013 39
There's no way we can do this on our own, so we partner with printers, publishers and brand owners, I've learnt that we have to focus on what
we're good at and listen to what others believe adds value to their products.
We develop our technology on print presses used to create many of the things you might see around you, but this presents a whole new set of
challenges.
At first people don't really get what we do, so we create product demonstrators to help convey our vision and inspire them with how this can work
for them.

40. Wednesday, 27 March 2013 40
There's no way we can do this on our own, so we partner with printers, publishers and brand owners, I've learnt that we have to focus on what
we're good at and listen to what others believe adds value to their products.
We develop our technology on print presses used to create many of the things you might see around you, but this presents a whole new set of
challenges.
At first people don't really get what we do, so we create product demonstrators to help convey our vision and inspire them with how this can work
for them.

41. Wednesday, 27 March 2013 41
There's no way we can do this on our own, so we partner with printers, publishers and brand owners, I've learnt that we have to focus on what
we're good at and listen to what others believe adds value to their products.
We develop our technology on print presses used to create many of the things you might see around you, but this presents a whole new set of
challenges.
At first people don't really get what we do, so we create product demonstrators to help convey our vision and inspire them with how this can work
for them.

42. Wednesday, 27 March 2013 42
There's no way we can do this on our own, so we partner with printers, publishers and brand owners, I've learnt that we have to focus on what
we're good at and listen to what others believe adds value to their products.
We develop our technology on print presses used to create many of the things you might see around you, but this presents a whole new set of
challenges.
At first people don't really get what we do, so we create product demonstrators to help convey our vision and inspire them with how this can work
for them.

43. Wednesday, 27 March 2013 43
There's no way we can do this on our own, so we partner with printers, publishers and brand owners, I've learnt that we have to focus on what
we're good at and listen to what others believe adds value to their products.
We develop our technology on print presses used to create many of the things you might see around you, but this presents a whole new set of
challenges.
At first people don't really get what we do, so we create product demonstrators to help convey our vision and inspire them with how this can work
for them.

44. Wednesday, 27 March 2013 44

45. Wednesday, 27 March 2013 45
We have a created a printed newsletter which will be trialled in a uk town next year. It combines printed capacitive touch with traditional printed
news media and sound. It also has wireless technology and a readers spoken views can be pushed to everyone's news letter instantly.
Our vision is to bring any print to life by combining the best of electronics and the mass production methods of print, technology can disappear
into everything around us, our innovation is in this integration.

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50. @markcridge
@BERGLONDON
Wednesday, 27 March 2013 50

51. The
Public
Life
of
Machines
26
March
2013
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 51

52. BERG
are
a
design
studio
of
15
people
who
have
been
inven0ng
products
for
the
future
since
2003
©
BERG
2013,
all
content
confiden0al
012,
Wednesday, 27 March 2013 52

53. Our
studio
is
near
Old
Street,
in
London's
cluster
of
web,
media,
product
and
design
firms
called
Silicon
Roundabout
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 53

54. Working
at
the
seams
‣ We
work
at
the
intersec0on
and
seams
between
media,
so(ware
and
industrial
design.
‣ We
work
hands-­‐on
with
companies
to
research
and
develop
their
technologies
and
strategy,
primarily
by
finding
opportuni0es
in
networks
and
physical
things.
©
BERG
2013,
all
content
confiden0al
012,
Wednesday, 27 March 2013 54

55. the
network
reaches
everything
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 55

56. Soon,
the
network
will
reach
all
products.
Those
products
will
be
discovered,
controlled
and
configured
through
smartphones.
They
will
be
social,
0mely
and
autonomous.
They
will
be
capable
of
transac0ons.
The
user
experience
must
be
delighOul.
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 56

57. Rapid
fabricaAon
and
pervasive
networks
are
allowing
the
tangible
and
intangible
to
switch
places
and
mingle
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 57
Matt Jones talk suggested a New Negroponte Switch.
Pervasive networks allow the tangible and intangible to switch and mingle.

58. Material
Products
Seam
1
Services
Immaterial ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 58
Products and Services will start to switch

59. Material
Products
Seam
1
Services
Immaterial ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 59
Products and Services will start to switch

60. Material
Products
Seam
1
Services
Immaterial ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 60
Connected themselves
Products connecting other products to the internet.

61. Internet of Things
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 61

62. The
internet
of
creepy
intrusive
things
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 62

63. Companions
that
are
‘on
your
side’
but
have
abiliAes
and
senses
that
extend
you
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 63
Pullman daemons . kuni
Products that cross the threshold can see the imperceptible.
Make sense of our world in new ways.

64. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 64

65. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 65
Product ID’s in Rugely.

66. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 66

67. Products Amazon
Services
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 67
Objects that are literate in the languages of both sides of the threshold.
Human and computational.
Kindle.

68. Products Amazon
Storage Customer
Staff DistribuAon
Credit
card
PC
Dedicated
device
Smartphone
Product
ID VerificaAon
User
ID
Payment
API
Services
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 68
Objects that are literate in the languages of both sides of the threshold.
Human and computational.
Kindle.

69. beOer
products?
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 69

70. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 70
Nike+ Fuel Band

71. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 71

72. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 72
A better thermostat
Nest - shipping 40,000 to 50,000 units a month

73. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 73
Hue

74. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 74
A better light switch?

75. 500
x
beOer
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 75

76. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 76

77. The
aim
of
BERG
Cloud
is
to
do
for
dumb
products
in
the
home
what
Apple
did
for
the
mobile
phone
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 77

78. ‣ An
OS
for
Connected
Products
‣ 100%
secure
and
stable
plaOorm
‣ Common
approach
to
apps,
transac0ons,
messaging,
user
management
‣ Hardware
as
easy
to
develop
on
as
the
web
‣ All
guided
by
clear
design
sensibility
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 78

79. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 79

80. © BERG
2012, 013,
all
content
confiden0al
© BERG
2 all content confidential
Wednesday, 27 March 2013 80

81. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 81

82. Little Printer
© BERG
2012, 013,
all
content
confiden0al
© BERG
2 all content confidential
Wednesday, 27 March 2013 82

83. Little Printer
© BERG
2012, 013,
all
content
confiden0al
© BERG
2 all content confidential
Wednesday, 27 March 2013 83

84. What
makes
a
good
publicaAon?
‣ Regular
tools
that
help
with
your
everyday
life
‣ Small
snippets
of
dense,
useful
informa0on,
or
tools
to
use
and
write
on
‣ Surprise
and
delight.
Beau0ful
images
or
engaging
text
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 84

85. ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 85

86. Instagrams
courtesy
of
@nikroope ©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 86

87. Thank
you
mc@bergcloud.com
@markcridge
bergcloud.com
©
BERG
2013,
all
content
confiden0al
Wednesday, 27 March 2013 87

88. @fredrikforrest
@Obscura_digital
@
Wednesday, 27 March 2013 88

89. Kinect
Wednesday, 27 March 2013 89
Thank you
Morning everyone
My name is.. I work as... at Obscura
Here to talk about my experiments with the Microsoft Kinect

90. Wednesday, 27 March 2013 90
A game controller for XBO
Sold millions in a few weeks
laggy

91. - IR Camera
- VGA Camera (640x480)
- IR Projector
Wednesday, 27 March 2013 91
Fothing less than revolutionary
Far from just a camera
Infrared projector

92. Wednesday, 27 March 2013 92
Kinect analyzes how the dot pattern change within the room
Create “point cloud” -> Easy to track XYZ and determine users location in 3D space -> Great for
games

93. Wednesday, 27 March 2013 93
Few days after release enthusiasts figured out how to access the data
within weeks drivers and tools available all over the net
when i got my hands on it > read up on what the community had created > immediately wanted to try
stuff out

94. 3D Scanner
Wednesday, 27 March 2013 94

95. Wednesday, 27 March 2013 95
Me and my dog in Cinema 4D
Not enough detail but you can still create some pretty cool stuff.

96. Wednesday, 27 March 2013 96
Rough surface can be smoothed out to make it look nicer

97. Wednesday, 27 March 2013 97
You can even send the 3D mesh to a printer a get a physical replica

98. Realtime
Wednesday, 27 March 2013 98
Decided to try doing it in real time

99. Quartz Composer
Point cloud
Wednesday, 27 March 2013 99
Manipulate graphics and film in realtime without writing code
After effects in realtime

100. Wednesday, 27 March 2013 100
Glowing tron-like 3D mirror

101. Wednesday, 27 March 2013 101
decided to use for a music video shoot to help some friends out

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lack of time > video never made to the editing stage

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104. Quartz Composer
Audio Reactive Point Cloud
Wednesday, 27 March 2013 104
And when you have this 3D point cloud in real time why not hook it up to an audio source to
manipulate it?

105. Wednesday, 27 March 2013 105

106. Unity
Realtime 3D hand and body tracking
Wednesday, 27 March 2013 106
Next: Use Motion Tracking and 3D capabilities
Installation where you can paint with your hands. In a new way

107. - Paint with your hands. In
3D
- Hand and body tracking
- Created in Unity, a game
engine
Wednesday, 27 March 2013 107
QC > Limiting > Unity
Easy to use if you know any 3D software

108. Wednesday, 27 March 2013 108

109. Open Frameworks
Depth sensing and realtime motion
tracking
Wednesday, 27 March 2013 109

110. - Depth sensing to separate balls
from table
- Motion tracking to get coordinates
of the balls
- Graphics generated in realtime
projected on table
Wednesday, 27 March 2013 110

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112. Amazing
technology
Wednesday, 27 March 2013 112

113. Today:
- Low resolution, low quality
camera
- Limited field of view
- Lag!
Wednesday, 27 March 2013 113

114. Next generation:
- 1080p camera
- Higher depth resolution
- Extended field of view
- USB 3 to reduce latency
Wednesday, 27 March 2013 114

115. Has the potential to
revolutionize everything
from games and home
entertainment to the Film/
VFX industry
Wednesday, 27 March 2013 115

116. FI
N
Wednesday, 27 March 2013 116

117. @RareLtd
Gregg Mayles
Wednesday, 27 March 2013 117

118. A
tale
of
treasure
and
trolls
Gregg
Mayles
Wednesday, 27 March 2013 118

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120. 28
118
21
100,00o,000
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124. OPPORTUNITY
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135. Start
Wednesday, 27 March 2013 135

136. My
Record
Start
Wednesday, 27 March 2013 136

137. Not
playing
My
(hopefully)
Record
Start
Wednesday, 27 March 2013 137

138. Wednesday, 27 March 2013 138

139. Finish
Start
Wednesday, 27 March 2013 139

140. Easy Medium Hard
Start
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150. =
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151. =
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Performing,
physical,
you
do
more
work
than
the
game

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197. ≠
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198. ≠
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? 208

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? 209

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213. @myo
Dr Bertolt Meyer
Wednesday, 27 March 2013 213

214. What I learned from
building a bionic man
Bertolt Meyer
b.meyer@psychologie.uzh.ch
Wednesday, 27 March 2013 214

215. Introduction
Wednesday, 27 March 2013 215

216. How I ended up on a
TV program on bionics
Wednesday, 27 March 2013 216

217. And so...
Wednesday, 27 March 2013 217

218. „Bionic Bertolt“
Wednesday, 27 March 2013 218

219. The Media Liked it
Wednesday, 27 March 2013 219

220. One of My Favorites
Wednesday, 27 March 2013 220

221. My Takeaways
• Dilemma 1: Cost and availability
• Dilemma 2: What if bionic parts/limbs/
organs surpass their natural counterparts
• Technology is changing the face of disability
Wednesday, 27 March 2013 221

222. Cost and Availability
Wednesday, 27 March 2013 222

223. What if Bionics Evolve?
Wednesday, 27 March 2013 223
What if these (expensive) artificial parts one day evolve beyond the capabilities of teir natural
counterparts?

224. New Markets?
Wednesday, 27 March 2013 224

225. New Opportunities?
Wednesday, 27 March 2013 225

226. Disability: Unfair
Advantage?
• „Some say the advances in technology give
disabled athletes an unfair advantage. They
call it "techno-doping" for short“.
• „His critics argue he had an unfair
advantage because his prostheses are
lighter than human legs and have been
optimized for running on all surfaces“.
Wednesday, 27 March 2013 226
http://www.dw.de/techno-doping-debate-levels-the-playing-field/a-16207304

227. Changing Stereotypes
Competence
Low High
High
Warmth
Low
Wednesday, 27 March 2013 227
Bionic technology can move physical disability from low competence to high competence. The
question is, will it be warm or cold? If we look at popular culture...

228. Changing Stereotypes
Competence
Low High
Paternalistic Admiration
stereotype high status, not competitive
High low status, not competitive
Warmth
e.g., elderly, disabled people e.g., ingroup, close allies
Contemptuous
Envious stereotype
stereotype
Low low status, competitive
high status, competitive
e.g., Asians, Jews, rich people
e.g., junkies, poor people
Wednesday, 27 March 2013 228
Bionic technology can move physical disability from low competence to high competence. The
question is, will it be warm or cold? If we look at popular culture...

229. Bionic bodies:
Warm or cold?
Wednesday, 27 March 2013 229

230. Thank you very much...
... for your attention.
b.meyer@psychologie.uzh.ch
Wednesday, 27 March 2013 230

231. SESSIONS
Wednesday, 27 March 2013 231