CS Presents... The Future

#CSpresents
CS Presents…
The Future
Tuesday 6th October 2015

SCIENCE FICTION  
TREND SPOTTING
Simon Goodall, Chief Strategy Officer, Lowe Open

“EVERYTHING
IS
BECOMING
SCIENCE
FICTION”

J.
G.
BALLARD

500 YEARS FROM NOW
<10% OF PEOPLE WILL
BE DOING PAID WORK

STEVE JURVETSON

NOMOPHOBIA

THE
FEAR
OF
BEING
OUT
OF
MOBILE
PHONE
CONTACT.

4 CONNECTED DEVICES
FOR EVERY PERSON BY
2020

"One
of
the
greatest

philosophical
aspects
about

cyber-‐consciousness
is
it

creates
the
greatest
mirror

humanity
will
have
ever

developed
to
understand

ourselves."

Martinne
Rothblatt

<50%
OF
18-‐24
YEAR
OLDS

IDENTIFY
THEMSELVES
AS

EXCLUSIVLY
HETEROSEXUAL

YOU
GOV
2015

THE END OF WORK
AUTOMONOUS CARS
NOMOPHOBIA
MACHINE LEARNING
SEXUAL FLUIDITY

Matt Follows,Sustainable High Performance Coach

Copyright 2015 Matt Follows.All Rights Reserved.
EMOTIONaLLY DEMANDING
MEnTaLLY
AND

STRESS
ANXIETY
ANGER
FRUSTRATION
INSECURITY 60
81
64
72
83
Daily Emotional States
Readers of Campaignlive, Campaign Brief, Scamp

18%
55%
27%
NOTYET BURNT OUT NO

THReat Response
The

Low morale
Generalized anxiety
Battered Self Confidence
Distrust & Backstabbing
Preoccupation with minor
issues and familiar tasks
Out of ‘Big Ideas’
FEAR BASED PERFORMANCE
REACTIVE not PROACTIVE
Castrated creativity and innovation
Depleted Energy Levels
Paranoia
Inability to focus

Low morale
Generalized anxiety
Battered Self Confidence
Distrust & Backstabbing
Preoccupation with minor
issues and familiar tasks
Out of ‘Big Ideas’
REACTIVE not PROACTIVE
Castrated creativity and innovation
Drains Energy
Paranoia
FEAR BASED PERFORMANCE Inability to focus
UNSUSTAINABLY SOURCED
HIGH PERFORMANCE

“There is a major disconnect
between what science knows
and what business does.”
Daniel Pink

Reverse Threat Response: stress, anxiety, overwhelm and procrastination
Strengthen Immune System : - 23% in cortisol and +100% increase DHEA
Silence self-defeating head chatter
Recharge your bodies energy system
Train your attention so you can focus better under pressure
Dramatically Reduce anger, hostility, burnout, fatigue, mood swings
Develop greater resilience, gratitude, vitality and positive outlook

(Ultradian Rhythms)
Stop FightingYour Biology

60 SECONDS Step 1: Heart Focus
Focus your attention on your heart.
Step 2: Heart Breathing
Imagine breathing in and out of your heart to
synchronize your respiration and heart rhythm.
Focus and breath evenly – in and out for 5
Step 3: Heart Feeling
Recall and re-experience a time when you felt
a regenerative feeling of love, appreciation or
compassion for someone or something.
TO HEART
COHERENCE

matt@leadingleft.com
#SustainableHighPerformance

1.  MUST HAVE BIG BRAND THINKING & CREATIVITY
2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS
FLUIDLY AND EASILY
INNOVATION BEYOND
THE WORK
Lawrence Weber
Managing Partner Innovation
Karmarama
@lawrenceweber

FLUIDLY AND EASILY
WHAT’S THE
FUCKING PROBLEM?

FLUIDLY AND EASILY
RIDLEY SCOTT
.COMs
DESKTOP
CREATIVE AGENCY
BRAND BUILDERS
PEWDIEPIE
TUMBLRs
MOBILE
MEDIA AGENCY
GROWTH HACKERS
VS

FLUIDLY AND EASILY
CREATIVE
INNOVATION IS THE
ANSWER?

FLUIDLY AND EASILY

FLUIDLY AND EASILY
IN THE LONG TERM
MAKING (BEAUTIFUL
INNOVATIVE) EXPERIENCES
ISN’T ENOUGH

1. MUST HAVE BIG BRAND
THINKING & CREATIVITY
2. DIGITAL DEXTERITY – MOVE
ACROSS THE THREE GEARS FLUIDLY
AND EASILY
HUMAN INSIGHT
+ CREATIVITY
=
OUR SECRET WEAPON

FLUIDLY AND EASILY
2 WAYS
WE COULD USE
IT

AND EASILY
1.
CREATE
PARTNERSHIPS NOT
COLLABORATIONS

PLATFORMS MEDIA PARTNERS
PRODUCTION COMMUNTIY TECH AND START-UP COMMUNITY
“THE OPEN API AGENCY”

FLUIDLY AND EASILY
+ OTHER BRANDS
+ OTHER AGENCIES?

FLUIDLY AND EASILY
2.
CREATE THE BRANDS
WE WANT

AND EASILY
WHAT IF WE:
USE INSIGHT NOT SERENDIPITY TO CREATE
PRODUCTS AND SERVICES?
BEFORE WE MAKE ADS TO TURN THEM
INTO BRANDS?

NEW TYPES OF WORK

BROADER, DEEPER PARTNERSHIPS
GROW AND ROLL OUR OWN

FLUIDLY AND EASILY
THANK
YOU

Nadya Powell
MD
Sunshine
@nadsbads

A
PRESENTATION
TO
THE
 
CREATIVE
SOCIAL
MASSIVE

NADYA
POWELL,
MD,
SUNSHINE

THE
GREAT
BRITISH
DIVERSITY
EXPERIMENT

@TheGBDE

The
binge
 
drinking
 
generation

The
ADD
 
generation

The
selfie 
generation

LET’S
PLAY
THE
 
GENERATION
GAME

Generation
Z

1999
-‐
today
Generation
Y

1980
-‐
1999
Generation
X

1960
-‐
1980
Baby
Boomers

1945
-‐
1960
Silent
Gen

1920
-‐
1940

GENERATION
Z
ARE
THE
NEW

SILENT
GENERATION

“CHAOS,
UNCERTAINTY,

VOLATILITY
AND
COMPLEXITY”

TECHNOLOGY
IS
A
TOOL

SIX
THINGS
ABOUT
GEN
Z

“I
RUN
A
BLOG
AND
THREE
SOCIAL
CHANNELS
–
IT’S

HOW
I
SHARE
WHAT
I
AM
UP
TO
AND
THINGS
I
AM

MAKING.

I
CREATE
A
DOCUMENT,
EDIT
IT,
POST
A

PHOTO
ON
INSTAGRAM,
CREATE
A
QUICK
VINE,
POP

INTO
PHOTOSHOP
AND
EDIT
SOME
IMAGES
FROM
A

SHOOT
AND
THEN

I
LIVE
STREAM
TO
SHOW
MY

FOLLOWERS
HOW
TO
DO
IT
FOR
THEMSELVES.”

2.
I’M
AN
ENTREPENEUR

“AT
13
I
WORKED
ON
A
MAGAZINE.

AT
15
I
SET-‐UP

MY
FIRST
BUSINESS
AND
MADE
£15000
IN
YEAR
ONE.

I
THEN
FRANCHISED
IT.

AT
16
I
WAS
SELLING

ADVERTISING
SPACE.

AT
19
I
SET-‐UP
MY
SECOND

BUSINESS
AND
CREATED
THE
FIRST
EVERY
YOUTH

ONLY
BUSINESS
EVENT.

AT
20
I
HAVE
AN
OFFICE
IN

VICTORIA,
AN
APARTMENT
IN
VAUXHALL
AND
I’M

TAKING
MY
BRAND
GLOBAL.”

71%
OF
SCHOOL
STUDENTS,
62%
OF
HIGH
SCHOOL
STUDENTS
WHAT
TO
BE
AN

ENTREPRENEUR,
AS
OPPOSED
TO
43%
OF
COLLEGE
STUDENTS.

THEIR
SUPPOSED
ENTREPRENEURIALISM

IS
ACTUALLY
MORE
OF
A
SURVIVAL

MECHANISM
THAN
AN
IDEALIST
REACH

FOR
STATUS
OR
RICHES.

“MY
MUM
IS
WHITE
AND
MY
DAD
IS
AFRO-‐
CARIBBEAN.
I
LIKE
GIRLS
AND
I
LIKE
BOYS.

I
LIKE

HOODIES
AND
FLOOR
LENGTH
BLACK
DRESSES.

I

MODEL
AND
ACT
AND
SING.

AND
DRIVE
FAST
CARS

AND
DRINK
WHISKEY.

NOT
SURE
WHAT
I’LL
DO

NEXT.

I’M
NOT
ANY
ONE
BECAUSE
I
THINK
I
CAN
BE

ANY
THING.”

1.2
MILLION
PEOPLE
DESCRIBE
THEMSELVES
AS
“MIXED”,
MAKING
IT
RACE
THE
3RD

LARGEST
AND
FASTEST-‐GROWING
ETHNIC
MINORITY
GROUP

4.
I
CARE
ABOUT
MY
ROLE
 
IN
THE
WORLD

“MUM,
DAD,
GRANNY
AND
GRANDDAD
FUCKED
UP

THE
WORLD
AND
WE
PROBABLY
CAN’T
REPAIR
IT.

BUT
I
CAN
ENSURE
I
DON’T
DAMAGE
IT
ANY

FURTHER.

I’M
GOING
TO
GET
INVOLVED
AND
DO
MY

BIT
AND
AFTER
ALL
THIS
WILL
ALSO
HELP
MY
CV.”

76%
CARE
ABOUT
THEIR
IMPACT

60%
WANT
TO
HAVE
POSITIVE
IMPACT

26%
CURRENTLY
VOLUNTEER

“THE
ONLY
WAY
I’M
GOING
TO
MAKE
MONEY
IS
IF
I

WORK
HARD
–
NO-‐ONE
ELSE
IS
GOING
TO
MAKE
IT

FOR
ME.

SURE
I
GO
OUT
–
BUT
IF
I
GET
WASTED
I

WON’T
BE
UP
TO
WRITING
FOR
MY
BLOG
THE
NEXT

DAY.

AND
JESUS
CHRIST
NO
BABIES
PLEASE
–
THAT

WOULD
SCREW
UP
THE
BUSINESS
PLAN.”

41%
SPEND
OVER
3
HRS
PW
ON
COMPUTERS
FOR

NON
SCHOOL
WORK
ACTIVITIES
(22%
10YRS
AGO)

MANY
HAVE
FRIENDS
MADE
OVER
SOCIAL
MEDIA

AND
THEY’RE
ALL
OVER
THE
WORLD.

11%
DECREASE
IN
BINGEING
ONCE
A
WEEK

27%
TEETOTALERS
IN
THE
AGE
GROUP

TWO-‐THIRDS
FALL
IN
'FREQUENT'
DRINKING

BETWEEN
2003
AND
2013,
REGULAR
SMOKING
FELL

FROM
9%
TO
3%
OF
11-‐
TO
15-‐YEAR-‐OLDS.

ILLEGAL
DRUG
TAKING
HAS
FALLEN
FROM
30%
IN 
1996
TO
18%
IN
2015

CANNABIS
USEAGE
HAS
FALLEN
FROM
25%
TO
15%

A
FORTUNE
SPENT
ON
VODKA,
BEER
AND

CLUB
ENTRY
DOES
NOT
SIT
WELL,
FOR

EXAMPLE,
WITH
£9,000
IN
ANNUAL

TUITION
FEES.

6.
I’M
KEEPING
QUIET

“I
SAW
WHAT
HAPPENED
TO
MY
MOM.
SHE
POSTED

ON
FACEBOOK
HOW
SHE
DIDN’T
LIKE
ONE
OF
THE

TEACHERS
IN
MY
SCHOOL
AND
MAN
SHE
GOT
INTO

TROUBLE.

AND
MY
BIG
SISTER…WELL
LETS
JUST
SAY

SHE
GOT
REALLY
DRUNK
AT
A
PARTY
AND
NOW
SHE

IS
CHANGING
HER
MIND
ABOUT
WHETHER
SHE
CAN

TRAIN
AS
A
LAWYER
OR
NOT.”

82%
THINK
CAREFULLY
ABOUT
WHAT
THEY
PUT
 
ON
SOCIAL
MEDIA.

PUBLIC PRIVATE
25%
OF
TEENS
HAVE
MULTIPLE
FACEBOOK
AND

INSTAGRAM
ACCOUNTS

BY
LIVING
A
DOUBLE
LIFE
ON
THE
INTERNET,

THEY
ARE
ABLE
TO
KEEP
THEIR
HIGHLY

CONTROLLED
AND
CURATED
IMAGES,
WHILE

RETAINING
THE
ABILITY
TO
EXPRESS

DIFFERENT
IDEAS
ELSEWHERE.

THE
FUTURE
CONSUMER
IS
NOT
A
CONSUMER

AT
ALL

THEY
ARE
PARTNERS
FOCUSSED
ON
MAKING

BUSINESS
AND
SOCIETY
BETTER

TALK
TO
THEM
LIKE
THAT
AND
YOU’LL
GET

SOMEWHERE

SILENT
GENERATION
WERE
THE
RICHEST

GENERATION
OF
ALL

HTTP://WWW.SLIDESHARE.NET/SPARKSANDHONEY/GENERATION-‐Z-‐FINAL-‐JUNE-‐17

HTTP://WWW.FASTCOEXIST.COM/3045317/WHAT-‐IS-‐GENERATION-‐Z-‐AND-‐WHAT-‐
DOES-‐IT-‐WANT

HTTP://WWW.HUFFINGTONPOST.CO.UK/2015/02/20/YOUNG-‐PEOPLE-‐ARE-‐
DRINKING_N_6720290.HTML

HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-‐28461530

HTTP://WWW.TDPF.ORG.UK/BLOG/ITS-‐TRUE-‐DRUG-‐USE-‐DECLINING-‐UK-‐
%E2%80%93-‐ISN%E2%80%99T-‐ARGUMENT-‐AGAINST-‐DECRIMINALISATION

HTTP://STUDY.COM/ACADEMY/LESSON/THE-‐SILENT-‐GENERATION-‐DEFINITION-‐
CHARACTERISTICS-‐FACTS.HTML

HTTP://WWW.YOUTHNET.ORG/RESEARCH/YOUTHLAB/

HTTP://WWW.SLIDESHARE.NET/JWTINTELLIGENCE/JWT-‐GENERATION-‐Z-‐48070734

THANK
YOU
FOR
 
YOUR
TIME

CS Presents... The Future

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