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How to scope a study
Therapy area
What topics, therapy area and/or indication would you like to study?
1
Brand & comparative products
Do you want to study mentions of your brand and/or comparative products?
2
Region
What region, country or state do you wish to study?
Would you like to see insights at a regional, or individual country detail level?
3
Include patients?
Along with your HCP study, would you like to include a study of patients & consumers?
4
Market factors
Are there market factors we should be aware of, or do you have existing insights?
Such as new data; product launch; competitor activity; changes in policy?
5
Your goals
What do you hope to gain from the study?
E.g. discover customer needs; plan messaging; develop advocates; measure results
6

Veröffentlicht in: Gesundheitswesen, Gesundheit & Medizin
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