Social media cheatsheet_creatingresults

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Statistics and insights into the most popular social networks, especially users by age of Facebook, Twitter and LinkedIn. Find out which social networks are most popular with baby boomers and seniors.

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The return on investment for email marketing is greater than every other marketing channel. And, because it is a measurable avenue, you can know how your subscribers are interacting with your emails. And they ARE interacting. Learn how to use email to effectively reach your targets, motivate them to act and measure your results. For a case study on how Creating Results helped a client gain significant results in their email program, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill---True-North-Email. Authors Erin Read, Beth Rand. Originally presented to Planned Giving Group of New England, November 2012.

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COVID-19 is a challenge that every business in every industry will have to navigate in its own unique way. The Creating Results team partnered with AKCG – Public Relations Counselors to present practical recommendations for senior living communities as they continue their marketing and communications efforts in the midst of a global concern. During this webinar, you’ll learn how to: • Respond to an immediate crisis, both internally and externally • Prepare for reputational risks posed by the COVID-19 concern • Adapt your messaging to prospects, where to advertise to them and how to connect with prospects during this period of “social distancing” • Make adjustments to service line allocations to better meet business needs Presenters: Chris Lukach, President, AKCG - Public Relations Counselors Kimberly Hulett, President, Creating Results Melissa Caravella, Vice President, Client Services, Creating Results

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Many senior living communities are repositioning their payer mix in order to adapt to the rising costs of operating their businesses. Making this shift can be challenging, yet many communities find it to be the easiest part in the process. Evolving your team's approach and your community's strategies is often a more difficult endeavor, but has a higher impact on sales and revenue. In this webinar, senior living expert and Creating Results President Kimberly Hulett will present: *The process for transforming your payer mix from a sales and marketing perspective over a 12-month period, successfully positioning and optimizing your community for exponential growth *Examples of what truly works — and what doesn’t! — in reshaping your community for maximum future potential *Guidance on your community’s goals and milestones for a successful transition, so you can apply them after the webinar

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More and more older adults want to find ways to make their next move their last — which makes an impact on the marketability of both 55+ and senior living communities. Universal design — design and programs that facilitate aging in place — is a typical approach to helping create a forever home. While universal design offers builders and senior living providers the opportunity to create a truly ageless living environment, positioning these features to each unique target market is the key to driving sales in a competitive market. Join us to learn how to market universal design from experts who’ve been serving older adults for a combined 40+ years! Moderator: Beth Mickey, Sr. Client Services Director and Certified Aging in Place Specialist, Creating Results Speakers: Jane Marie O’Connor, Consultant and Principal, 55PlusMarketing, Hawley, MA Kate Ruddy, Director, Atrio Home Care, Grand Rapids, MI

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As Michael Eisner, former CEO of Disney once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” The power of branding goes beyond a logo. It makes a distinctive promise to the marketplace and to its team members, drives a unique and compelling image and supports development of critical competencies that allow the organization to deliver on the promise now and and in the future. Learn the four steps in developing a strong brand. For more a case study on how Creating Results has helped clients develop their brand, visit http://www.creatingresults.com/index.cfm/menu/page/stub/North-Hill-Brand-Identity. Authors Todd Harff, Rebecca Donato, Robert E. Snyder. Presented at LeadingAge Annual Meeting, October 2012.

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