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Community Outreach  in the Digital Age A follow-up summary of results 4/5/10
Holly Winn: Black River Memorial Internal implementation, policy adoption Mike Milligan: Legato  Campaign integration, traditional media, media relations  Craig Gagnon: Gagnon Partnership Strategic planning, research, social media
Black River Memorial Hospital ,[object Object]
Black River Memorial Hospital ,[object Object]
Urology campaign challenges: ,[object Object],[object Object],[object Object]
Solution: Integrated marketing campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional media with call to action:
Direct mail newsletter:
Promotional video: ,[object Object]
Live Tweets from event:
Results – increasing involvement: ,[object Object]
Results – attendance exceeds goal: ,[object Object]
Results – Video summary posted to YouTube: ,[object Object]
Results - media coverage:
Learn with us: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for joining the webinar and follow-up Tweet chat! See you online! Holly Winn: WinnH@brmh.net Mike Milligan: Mike@golegato.com Craig Gagnon: craig@gagnonpartnership.com

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Community Outreach in the Digital Age - WHPRMS Webinar Follow-up