The document summarizes a presentation on using design thinking for systems innovation. It discusses an overview of design thinking and the process, including empathizing, defining, ideating, prototyping, and testing. It then provides a case study of redesigning an oxygen supply system for a 747 aircraft to be lighter weight and have clear open/closed indication. User research found the system was previously giving incorrect open/closed readings. Through prototyping and testing concepts like installation location, the final product provided glove-friendly, 360 degree visible indication and saved over 280 pounds per aircraft. The presentation emphasized the importance of empathy even for systems, defining your own specifications, and that ideation involves more than just brainstorming.
18. Key Takeaways
•Empathy is still important for
systems level components
•Define your own products, use
specifications as minimums
•Ideation is more than just
brainstorming
ZODIAC Cabin & Cockpit Systems ZODIAC AIRCRAFT SYSTEMS
Craig DamloDirectorInnovation & Business Development
6300 Merrill Creek Parkway, #B-100 - Everett, Washington 98203 - USATell: 425-614-6110Craig.Damlo@zodiacaerospace.comhttp://www.zodiacaerospace.com
Design thinking is a human centered design philosophy
It is not driven by strategy, rather strategy falls out of process to ensure that your strategy matches with your customers needs/wants; rather the first stage is empathizing with your customers and users
The definition phase is done earlier help focus the ideation (brainstorming) phase
Note that prototype is similar to develop but a bit more complex
Note that test is similar to evaluation but a bit more complex
Also note that there is overlap throughout the process and each stage is exclusive of each other; all stages should be considered during all other stages
Also like a traditional innovation development this all happens prior to the final product development process
Not just the obvious definitions of a problem like RFQs, or SCDs; but also insights from visits, interviews, or gemba walks.
Look for adjacent markets - trains, buses — but also hotels
Don’t kill ideas too soon
Schedule brainstorming time and use all of it; don’t stop when you believe you have a great idea
Having a bank of ideas will allow you to go to them if your primary idea fails, minimizing the impact of a failure
We do this now, but we need more, faster
Follow the MVP (minimum viable product) method; create prototypes that are just enough to communicate ideas without breaking the monetary and schedule budgets
Why not paper mache? – the more “finished” a prototype seems, the less likely it’s creators will be to pay attention to feedback (in particular negative)
Fail early, fail often - how do we do that in aerospace when we think of failures as crashes
Use early prototype testing to fail without crashing
At Zodiac Aerospace we have our ZEO facility in Southern California that can and does create full size mockups over night or less
If full size mockups are impractical, step down to something that is practical
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