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Firm Profile
Founded in 1954, Stantec is one of North America’s premier
architecture, interior design, and engineering services
firms. With more than 15,000 employees worldwide, our
professionals are leaders in design and innovation.
Our teams collaborate across disciplines and industries to
make buildings, infrastructure, energy, and resource projects
happen in ways that enhance people’s lives by responding
to their needs, values, and aspirations.
The common thread woven throughout our work—
professional consulting in planning, architecture, interior
design, engineering, project management, and project
economics—is an enduring commitment to community,
creativity, and client relationships.
A Synergy of Specialists
Stantec Architecture is a synergy of specialists.
Our architects and engineers have a depth of experience
in hospitality and deliver virtuosic, integrated design.
Each of us is an authority in our own discipline. Together
we form a team that offers integrated solutions through
our culture of collaboration.
A Context For Fashion
Contemporary fashion is evolving at the most rapid rate
ever. Style fluctuates with the goal of retaining customer
loyalty. And, though every aspect of fashion must evolve,
from social media to packaging, some evolutionary
curves are longer than others.
The in-store selling experience provides continuity and
brings back the customer. A stunning, familiar store
environment enables rapidly changing product to shine,
and to sell. In this way, great store design provides a stable
context for contemporary fashion.
No One Has It
We have deep knowledge of your competitors. We visit
them, shop them, and study them. This enables us to
create selling environments that stand out in the market
by offering your customers an entirely new experience.
Working with interactive designers to enable omni-channel
in-store experiences and offering unique activities that
interact with your store’s app and website is another way
we keep you ahead of other players in your market.
Elevating The Brand
Stantec specialists create vibrant settings for product display.
Great store design can show a broad range of product
without detracting from the character of each individual item.
Highlighting your product through good display increases its
perceived value.
A store is spatial and can provide a holistic brand experience.
Operating outside of two dimensional digital or print media is
something only a selling environment can do. Capitalizing on
this uniqueness in a new way can keep you on the leading
edge of trend.
Optx Rhode Island
Optx Rhode Island is a luxury eyewear store attached to an
opthalmologic practice in Providence, RI. Part waiting room,
part retail space, the design conveys a sense of drama and
excitement in an atmosphere of polished walnut, polished
chrome and faux pony skin. A variety of display systems
create micro environments within the store, enabling display
of the small product by brand. Seated try-ons encourage
the purchase of multiple pairs of glasses. A VIP try-on is used
by the store’s best customers. Craig Nealy also designed
the logo, packaging, website and the first season’s ad
campaign for the facility.
Left: Reception
Right: Detail
Optx Rhode Island
Left: VIP Try-on
Right: Vitrine
Optx Rhode Island
S.T. Dupont Worldwide
Won as the result of an invited competition by Dickson Poon,
this project created boutiques for the brand’s iconic lighters,
pens and ready to wear in Paris, Hong Kong, Shanghai,
Taipei, and Dubai. A palette of French polished walnut,
Venetian plaster, and terrazzo strikes a balance of simplicity
and luxury, supplemented by rugs tufted to depict algorithmic
diagrams and curved, retro freestanding vitrines. A backlit,
glass and metal ”runway” overhangs the main axis of each
store. The brand’s distinctive roman brick pattern overlays
rear lit transparency walls.
Left: Dupont Chairs
Right: Shanghai Store Plan
S.T. Dupont Worldwide
Left: Paris Men’s RTW
Right: Paris VIP Try-on
S.T. Dupont Worldwide
Luxottica Ilori
This luxury sunglasses store was designed for Luxottica,
the largest manufacturer of eyewear in the world.
Three basic elements—sloping piers, curved niche walls,
and Mondrian-inspired cubby walls—provide a variety
of merchandising scenarios for premium eyewear.
Try on niches located around the store bathe the
customer in a flattering, diffused light.
Left: SoHo Selling Piers
Right: Display Detail
Luxottica Ilori
Louis Vuitton
The iconic French luxury goods house called upon us to
continue the design work Craig Nealy did at the office of Peter
Marino. Twelve stores were created for the house in five years,
located in Bal Harbor, Palm Beach, Chicago, Las Vegas, San
Diego, Carmel, Banff, Hamburg, Sydney, Melbourne, Hong
Kong, and Shanghai. Each of these takes the language Craig
developed for Mr. Marino and creates theme and variation in
freestanding vitrines, perimeter millwork, carpets, lighting and
furniture. Luxury travel, the house’s theme, is expressed though
“campaign” detailing and use of its Damier pattern throughout.
Left: Louis Vuitton Bal Harbor
Right: Louis Vuitton Shanghai
Faces Dubai
This multi-brand cosmetics, skincare and fragrance
store caters to a feminine sensibility. Fragrance displays
line the perimeter walls. In the center is a makeup
area with a fashion show/movie set vibe and glamour.
This area is flanked with the cosmetic and skincare
barges that house product for makeover and sales.
Immediately beyond this is an area dedicated to
skincare demonstrations, housed within an oval space
swathed in voile. A kinetic video at the cornice line
ties the store together. Floor to ceiling glass makes
everything visible to shoppers outside.
Left: View of the Store
Sulka Madison Avenue
This menswear store has a longtime product offer of
European tailored men’s clothing rendered in classic style
with luxurious fabrics. The street level of the boutique offers
sportswear in rooms clad with French polished Anigre.
Detailing inspired by Paul Dupre Lafon provides detail to
the monolithic suite and sportswear cabinets. A helical stair
leads to a cherry clad enfilade of rooms on the second
floor. One room offers Sulka’s iconic dressing gowns in
a room lined with armoires. There is a room devoted to
haberdashery and one fitted out for custom tailoring.
Left: Sportswear
Right: Oval Stair
Sulka Madison Avenue
Left: Dressing Gowns
Right: Haberdashery
Sulka Madison Avenue
Harvey Nichols Hong Kong
This multi-brand fashion store was designed for an
invited competition organized by Dickson Poon. Our
proposal for the site in Landmark Hong Kong proposes
a video art piece to be projected on translucent
screens throughout the store, creating a combination
of cultural event and advertising for store merchandise.
It would also provide cues for wayfinding. The store’s
perimeter wall is sinuous and curved, representing the
natural topography of Hong Kong Island. The fixtures
themselves are more architectonic and represent the
territory’s built form.
Left: Store Front
Right: Men’s
Vision Express Herald Square
This 600 square foot eyewear boutique, our first, is
located in Macy’s Herald Square. The atmosphere
is cool and modern, with 600 skus in secure vitrines
around the store perimeter. Seated selling was a first
for this brand in this location, and resulted in an uptick
in sales of 40 percent. A central pair of banquettes
and a table vitrine create a sales environment for
featured or premium product.
Left: View of the Store
Anne Klein Madison Avenue
This store was designed to house the Isabel Toledo collection
for Anne Klein. A refined but faintly rustic atmosphere expresses
the brand’s origins in the 1960s and 70s.
Statuary bronze pedestals carrying fashion jewelry and
accessories gather in intervals along the length of the store.
Shoes and apparel are located around a gilt expressionist
fixture at the back; signature handbags are arranged along
the long walls of the shop.
Left: Store
Right: Display Table
Saks Bridal Dubai
This Bridal Salon in the hyper luxe Saks Burjumon is housed in
a glass cylinder that is embedded in the facility’s perimeter wall.
A sculpture created to resemble snow frosted tree branches
found in northern climates is the central feature of the space.
It creates an arc descending from its glass roof to a point just
above the head of the bride when she stands in front of the full
length mirror for the first time, acting like a vast, floating crown.
Lounge seating is arranged behind her for her family. The
decorative motifs of the space recall stylized branch forms.
Left: Salon
Right: Canopy
Tag Heuer Madison Avenue
Tag Heuer Madison Avenue
This 800 square foot boutique seeks to glamorize travel in
a new way for the millennial customer. Forms recalling the
fuselages of jet aircraft and bullet trains are rendered in
honed marble, stainless steel, quilted leather, concrete and
cast glass, enclosing the small space. Three sales areas have
been defined: table selling for gold watches at the back of
the boutique; wall selling from vitrines made from resin; and
counter selling from streamlined, curved glass vitrines on the
north side of the shop.
Left: Resin Vitrines
Right: Product
Project List*
OPTX Rhode Island
Size: 2000 SF
Location: Johnston, Rhode Island
ST Dupont
Size: 800–3000 SF
Locations: Paris, Shanghai, Hong Kong, Jakarta, Dubai
Luxottica Ilori
Size: 600–1800 SF
Locations: New York City, Beverly Hills, Manhassett, Chicago
Louis Vuitton
Size: 1500–6000 SF
Locations: Bal Harbour, Palm Beach, Chicago, Las Vegas,
San Diego, Carmel, Banff, Hamburg, Sydney, Melbourne,
Hong Kong, and Shanghai
Faces Dubai
Size: Competition Entry 2500 SF
Location: Dubai
Sulka Madison Avenue
Size: 8000 SF
Location: New York City
Harvey Nichols Hong Kong
Size: Competition Entry 16000 SF
Location: Hong Kong
Macy’s Vision Express
Size: 1500 SF
Location: New York City
Anne Klein Madison Avenue
Size: 2000 SF
Location: New York City
Saks Bridal Dubai
Size: 800 SF
Location: Dubai
Tag Heuer Madison Avenue
Size: Study 800 SF
Location: New York City
*All projects completed by Craig Nealy prior to joining Stantec
Craig Benton Nealy AIA NCARB
T: 617. 755. 7824	 E: craig.nealy@stantec.com
Boston 	 T: 617. 234. 3100
New York 	 T: 212. 366. 5600
Miami 	 T: 305. 482. 8700

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Retail Book

  • 2.
  • 3.
  • 4.
  • 5. Firm Profile Founded in 1954, Stantec is one of North America’s premier architecture, interior design, and engineering services firms. With more than 15,000 employees worldwide, our professionals are leaders in design and innovation. Our teams collaborate across disciplines and industries to make buildings, infrastructure, energy, and resource projects happen in ways that enhance people’s lives by responding to their needs, values, and aspirations. The common thread woven throughout our work— professional consulting in planning, architecture, interior design, engineering, project management, and project economics—is an enduring commitment to community, creativity, and client relationships.
  • 6. A Synergy of Specialists Stantec Architecture is a synergy of specialists. Our architects and engineers have a depth of experience in hospitality and deliver virtuosic, integrated design. Each of us is an authority in our own discipline. Together we form a team that offers integrated solutions through our culture of collaboration.
  • 7.
  • 8. A Context For Fashion Contemporary fashion is evolving at the most rapid rate ever. Style fluctuates with the goal of retaining customer loyalty. And, though every aspect of fashion must evolve, from social media to packaging, some evolutionary curves are longer than others. The in-store selling experience provides continuity and brings back the customer. A stunning, familiar store environment enables rapidly changing product to shine, and to sell. In this way, great store design provides a stable context for contemporary fashion.
  • 9.
  • 10. No One Has It We have deep knowledge of your competitors. We visit them, shop them, and study them. This enables us to create selling environments that stand out in the market by offering your customers an entirely new experience. Working with interactive designers to enable omni-channel in-store experiences and offering unique activities that interact with your store’s app and website is another way we keep you ahead of other players in your market.
  • 11.
  • 12. Elevating The Brand Stantec specialists create vibrant settings for product display. Great store design can show a broad range of product without detracting from the character of each individual item. Highlighting your product through good display increases its perceived value. A store is spatial and can provide a holistic brand experience. Operating outside of two dimensional digital or print media is something only a selling environment can do. Capitalizing on this uniqueness in a new way can keep you on the leading edge of trend.
  • 13.
  • 15.
  • 16.
  • 17. Optx Rhode Island is a luxury eyewear store attached to an opthalmologic practice in Providence, RI. Part waiting room, part retail space, the design conveys a sense of drama and excitement in an atmosphere of polished walnut, polished chrome and faux pony skin. A variety of display systems create micro environments within the store, enabling display of the small product by brand. Seated try-ons encourage the purchase of multiple pairs of glasses. A VIP try-on is used by the store’s best customers. Craig Nealy also designed the logo, packaging, website and the first season’s ad campaign for the facility. Left: Reception Right: Detail Optx Rhode Island
  • 21.
  • 22.
  • 23. Won as the result of an invited competition by Dickson Poon, this project created boutiques for the brand’s iconic lighters, pens and ready to wear in Paris, Hong Kong, Shanghai, Taipei, and Dubai. A palette of French polished walnut, Venetian plaster, and terrazzo strikes a balance of simplicity and luxury, supplemented by rugs tufted to depict algorithmic diagrams and curved, retro freestanding vitrines. A backlit, glass and metal ”runway” overhangs the main axis of each store. The brand’s distinctive roman brick pattern overlays rear lit transparency walls. Left: Dupont Chairs Right: Shanghai Store Plan S.T. Dupont Worldwide
  • 24. Left: Paris Men’s RTW Right: Paris VIP Try-on
  • 27.
  • 28.
  • 29. This luxury sunglasses store was designed for Luxottica, the largest manufacturer of eyewear in the world. Three basic elements—sloping piers, curved niche walls, and Mondrian-inspired cubby walls—provide a variety of merchandising scenarios for premium eyewear. Try on niches located around the store bathe the customer in a flattering, diffused light. Left: SoHo Selling Piers Right: Display Detail Luxottica Ilori
  • 31. The iconic French luxury goods house called upon us to continue the design work Craig Nealy did at the office of Peter Marino. Twelve stores were created for the house in five years, located in Bal Harbor, Palm Beach, Chicago, Las Vegas, San Diego, Carmel, Banff, Hamburg, Sydney, Melbourne, Hong Kong, and Shanghai. Each of these takes the language Craig developed for Mr. Marino and creates theme and variation in freestanding vitrines, perimeter millwork, carpets, lighting and furniture. Luxury travel, the house’s theme, is expressed though “campaign” detailing and use of its Damier pattern throughout. Left: Louis Vuitton Bal Harbor Right: Louis Vuitton Shanghai
  • 33. This multi-brand cosmetics, skincare and fragrance store caters to a feminine sensibility. Fragrance displays line the perimeter walls. In the center is a makeup area with a fashion show/movie set vibe and glamour. This area is flanked with the cosmetic and skincare barges that house product for makeover and sales. Immediately beyond this is an area dedicated to skincare demonstrations, housed within an oval space swathed in voile. A kinetic video at the cornice line ties the store together. Floor to ceiling glass makes everything visible to shoppers outside. Left: View of the Store
  • 35.
  • 36.
  • 37. This menswear store has a longtime product offer of European tailored men’s clothing rendered in classic style with luxurious fabrics. The street level of the boutique offers sportswear in rooms clad with French polished Anigre. Detailing inspired by Paul Dupre Lafon provides detail to the monolithic suite and sportswear cabinets. A helical stair leads to a cherry clad enfilade of rooms on the second floor. One room offers Sulka’s iconic dressing gowns in a room lined with armoires. There is a room devoted to haberdashery and one fitted out for custom tailoring. Left: Sportswear Right: Oval Stair Sulka Madison Avenue
  • 41. This multi-brand fashion store was designed for an invited competition organized by Dickson Poon. Our proposal for the site in Landmark Hong Kong proposes a video art piece to be projected on translucent screens throughout the store, creating a combination of cultural event and advertising for store merchandise. It would also provide cues for wayfinding. The store’s perimeter wall is sinuous and curved, representing the natural topography of Hong Kong Island. The fixtures themselves are more architectonic and represent the territory’s built form. Left: Store Front Right: Men’s
  • 43. This 600 square foot eyewear boutique, our first, is located in Macy’s Herald Square. The atmosphere is cool and modern, with 600 skus in secure vitrines around the store perimeter. Seated selling was a first for this brand in this location, and resulted in an uptick in sales of 40 percent. A central pair of banquettes and a table vitrine create a sales environment for featured or premium product. Left: View of the Store
  • 45. This store was designed to house the Isabel Toledo collection for Anne Klein. A refined but faintly rustic atmosphere expresses the brand’s origins in the 1960s and 70s. Statuary bronze pedestals carrying fashion jewelry and accessories gather in intervals along the length of the store. Shoes and apparel are located around a gilt expressionist fixture at the back; signature handbags are arranged along the long walls of the shop. Left: Store Right: Display Table
  • 47. This Bridal Salon in the hyper luxe Saks Burjumon is housed in a glass cylinder that is embedded in the facility’s perimeter wall. A sculpture created to resemble snow frosted tree branches found in northern climates is the central feature of the space. It creates an arc descending from its glass roof to a point just above the head of the bride when she stands in front of the full length mirror for the first time, acting like a vast, floating crown. Lounge seating is arranged behind her for her family. The decorative motifs of the space recall stylized branch forms. Left: Salon Right: Canopy
  • 49.
  • 50.
  • 51. Tag Heuer Madison Avenue This 800 square foot boutique seeks to glamorize travel in a new way for the millennial customer. Forms recalling the fuselages of jet aircraft and bullet trains are rendered in honed marble, stainless steel, quilted leather, concrete and cast glass, enclosing the small space. Three sales areas have been defined: table selling for gold watches at the back of the boutique; wall selling from vitrines made from resin; and counter selling from streamlined, curved glass vitrines on the north side of the shop. Left: Resin Vitrines Right: Product
  • 52. Project List* OPTX Rhode Island Size: 2000 SF Location: Johnston, Rhode Island ST Dupont Size: 800–3000 SF Locations: Paris, Shanghai, Hong Kong, Jakarta, Dubai Luxottica Ilori Size: 600–1800 SF Locations: New York City, Beverly Hills, Manhassett, Chicago Louis Vuitton Size: 1500–6000 SF Locations: Bal Harbour, Palm Beach, Chicago, Las Vegas, San Diego, Carmel, Banff, Hamburg, Sydney, Melbourne, Hong Kong, and Shanghai Faces Dubai Size: Competition Entry 2500 SF Location: Dubai Sulka Madison Avenue Size: 8000 SF Location: New York City
  • 53. Harvey Nichols Hong Kong Size: Competition Entry 16000 SF Location: Hong Kong Macy’s Vision Express Size: 1500 SF Location: New York City Anne Klein Madison Avenue Size: 2000 SF Location: New York City Saks Bridal Dubai Size: 800 SF Location: Dubai Tag Heuer Madison Avenue Size: Study 800 SF Location: New York City *All projects completed by Craig Nealy prior to joining Stantec
  • 54.
  • 55. Craig Benton Nealy AIA NCARB T: 617. 755. 7824 E: craig.nealy@stantec.com
  • 56. Boston T: 617. 234. 3100 New York T: 212. 366. 5600 Miami T: 305. 482. 8700