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@ShaneGibson SalesAcademy.ca
The Exponential
Influencer
Build an Online
Tribe that
Accelerates
Your Marketing
Efforts
ShaneGibson
Author&ProfessionalSpeaker
@ShaneGibson
@ShaneGibson SalesAcademy.ca
Creating Trust
Value added frequent engagement
consistently over time.
More value + more time = more trust
@ShaneGibson SalesAcademy.ca
The Exponential
Influencer
1. Building a magnetic brand
2. The 3 elements of Thought Leadership
3. The 5 Stages of Consent
4. The 9 Immutable Laws of Social Selling
5. Recruiting and connecting with influencers
@ShaneGibson SalesAcademy.ca
Saying you
don’t believe
in social
media is like
saying you
don’t believe
in the internet
@Garyvee
@ShaneGibson SalesAcademy.ca
“Leadership is influence.”
- John C. Maxwell
@ShaneGibson SalesAcademy.ca
Thought Leadership
Creates or
Curates
Relevant
Content
Builds
Community
Has
Relevant
Engaging
Conversations
networker
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
Discovery Consumption Interaction Connection Consent
The 5 Stages of Consent
@ShaneGibson
@ShaneGibson SalesAcademy.ca
Discovery
@ShaneGibson SalesAcademy.ca
Being Discoverable
•Google places
•SEO
•All major social media profiles
•Guest blogging/writing
•Press releases
•Writing reviews
@ShaneGibson SalesAcademy.ca
Consumption
“Tell stories
because stories
aren’t boring.”
– Jay Conrad Levinson
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
Content Formula
•Know your audience and nano-tribes
•Monitor, listen and learn
•Create and curate content online and
offline that fulfils a need, solves a problem
or helps someone achieve a goal.
•Use multiple platforms, profiles and media
to expand reach
@ShaneGibson SalesAcademy.ca
Interaction
@ShaneGibson SalesAcademy.ca
Connection
@ShaneGibson SalesAcademy.ca
Consent
Sell to me
Educate me
Stay in-touch
Build a relationship
@ShaneGibson SalesAcademy.ca
“It doesn’t scale
because we tell the
world, It scales
because if we treat
5 people so well
they will tell other
people... and they
will tell five, and
those become
twenty and that’s
when it scales.”
- Seth Godin
@ShaneGibson SalesAcademy.ca
9 Rules of Engagement
@ShaneGibson@Sjagger
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Amplify through community
#9 Get Sociable!
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
“In a recent study of over 600 B2B marketing
professionals 93% of them stated that they
considered influencer engagement as an
effective strategy to build brand awareness.
75% cited influencer engagement as an
effective in lead generation.”
– Augure 2015 State of Influencer
Engagement Study
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
@JeffBooth @RobBanks
@ShaneGibson SalesAcademy.ca
@PeterAceto
@ShaneGibson SalesAcademy.ca
Publish!
@ShaneGibson SalesAcademy.ca
@ShaneGibson SalesAcademy.ca
Build a Tribe
@ShaneGibson SalesAcademy.ca
Influence
1. Master the 5 Stages of Consent
2. Build Community
3. Publish all the time in multiple mediums
“Connect, promote and uplift enough
people and you will rise to the top.”
@ShaneGibson SalesAcademy.ca
Let’s Connect!
http://closingbigger.net
http://twitter.com/ShaneGibson
http://linkedin.com/in/shanegibson/
shane@shanegibson.com
604-351-2328

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