Rivet Logic and Crafter Software partner to discuss why a growing number of enterprise customers deploy their Web experiences in the cloud. In this webinar slide deck, you'll learn how to craft a successful enterprise Web strategy, and how to start building personalized digital experiences on our innovative SaaS-based Web CMS platform.

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Rivet Logic & Crafter CMS
Moving Your CMS to the Cloud
Brendan Coleman | Practice Director | Web Experience

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Agenda
 Intro
 5 Reasons To Move Your CMS to the CLOUD
 Web Design & Deployment Questions
 Customer Patterns – Why Crafter Keeps Winning
 Best Practices for Building Memorable Web Experiences

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Rivet Logic Overview
 Full Service Consulting and Integration Services
 HQ – Reston, VA
 Offices across the US and Costa Rica
 Aware Winning Platinum Partners for Leading Open Source
Technologies
• Web Experience Management • Digital Publishing
• Big Data Applications • Social Intranets

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Major Brands
Major Implementations
Major Success

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Crafter Cloud

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Crafter Cloud CMS
 User friendly Authoring tools
 Easy Integration
 Omni-Channel Experiences
 High Performance Content Delivery
 Personalization & Targeting
 Development Tools – Groovy, Spring, Freemarker, etc

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Moving Your CMS to Crafter Cloud

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5 Reasons Why Crafter Cloud
1. Custom Development Experience in the Cloud
 Personalized
 Use any front end framework
 Short release cycles
2. Full Featured CMS
 Design
 Integration
 Security
3. Augment IT
 Accelerate time-to-market
 Limit overhead & dependencies
4. Cost
5. Running your business at the speed of the market
 Keep pace with consumers and technology

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Design & Deployment Questions

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Web Experience Management
Easy to Use
Multi Channel
Personalization
Engagement
Integration

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Who are my Users? What do they Need?
Internal External
• Design Requirements
• Expectations
• Content Requirements
• Feature Request
• Frequency of updates
• IT
• Perception – how do users
view the brand
• User Expectation
• Content
• Context – consuming content
• Product
• Reliability

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Customer Win Patterns

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Patterns Leading to Crafter Cloud
Full Featured CMS
Minimal IT Overhead
Time to Market
Consolidation

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Why Crafter Cloud Continues to Win
 Rebranding a 30yr old Company
 Cost Effective
 Needed now
 Future site consolidation
 Creating an Identity in Ad Tech
 CMS to support pixel perfect design
 Full featured
 Time to market
 Enhancing a Global Platform
 Supporting social capabilities
 Limited Platform Disruption
 Time to market with customization and flexibility

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Creating a Memorable Web Experience

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Best Practices
 Consistent
 Contextual
 Conversational

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Take Aways
 Custom Developer Experience in the Cloud
 Full Featured CMS
 Crafter Compliments Design Requirements
 Enables a Tailored User Experience
 Accelerate Time-to-Market

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rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
Questions & Learn More…

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Appendix