SlideShare ist ein Scribd-Unternehmen logo
1 von 41
Crafted Media Briefing: where next for digital marketing? Search, mobile, and the rise of social commerce.
Hello Crafted Media ,[object Object]
E-commerce
Design
Development
Search engine marketing
Social media
Copywriting
Mobile sites & apps,[object Object]
The stats Recent research from Forbes demonstrates exactly how valuable Facebook Fans are to a brand: ,[object Object]
28% more likely to continue using them in the future. 
Fans are worth on average $136.38 to a business and spend $71.84 more per year.
Search + Social Media increases CTR by 94 percent. (GroupM and comScore),[object Object]
The way we should be now Now social influence during the search and research phase is more important than ever... = + +
The way we need to be
Remember the basics Remember the basics: the digital landscape is ever-changing, the key is to not get distracted by the latest shiny route-to-market, but integrate it with your existing digital activity. ‘Traditional’ approach: ,[object Object]
User experience – from calls-to-action to form usability
Conversion, retention, rinse, repeat...,[object Object]
The basics+ Enhance all of the above by knowing your customers. ,[object Object]
Where are they?
What are they talking about?The answer still lies in social media, but search & social are increasingly mobile. Crucially, once we’ve answered the above questions...
What now?
People haven’t changed the way they are fundamentally, they are just more technologically enabled.
Mobile Make sure your website works on a mobile. Mobile search Mobile  commerce
This is not an ambush
Mobile Mobile shouldn’t remove the opportunity to consultatively sell. There is less real estate to visually sell, so it is more important to focus on how your customers might view your business, products and services. Mobile should ,[object Object]
emphasise your service
enable the user
to reserve & collect
to find store locationsMobile is a new channel, not a replacement.
Remember to not get excited about the shiny thing. Simply focus on where your customers are and how to sell to them
Mobile search & ads Mobile ad spend rose 116% in 2010 fo £83m There are 3 types of specific mobile advertising: ,[object Object]
Web Display Ads – Display banner and text ads shown across the network. Either optimised for mobile pages or shown on desktop sites via high end devices like the iPhone.
App Display Ads – These ads are shown across a range of apps E.G. Google Maps, Shazam,[object Object]
Mobile targeting As with any mobile or social activity, this is not instead of the basics, this is a new route to market.
So what? Just a website isn’t a strategy.
So what? Just visitors will not keep you in business
So what? Just social networking is all talk and no trousers
So sell Social commerce Mobile commerce
Allfancydress.com
[object Object],Allfancydress.com

Weitere ähnliche Inhalte

Mehr von Crafted

How to build your brand through digital marketing - Visit Essex Conference 2017
How to build your brand through digital marketing - Visit Essex Conference 2017How to build your brand through digital marketing - Visit Essex Conference 2017
How to build your brand through digital marketing - Visit Essex Conference 2017Crafted
 
VAC16 - The Future of Search for Attractions
VAC16 - The Future of Search for AttractionsVAC16 - The Future of Search for Attractions
VAC16 - The Future of Search for AttractionsCrafted
 
Trading channel data for campaign success brighton seo
Trading channel data for campaign success brighton seoTrading channel data for campaign success brighton seo
Trading channel data for campaign success brighton seoCrafted
 
The future of Google and what this means for hotel marketers - Crafted at the...
The future of Google and what this means for hotel marketers - Crafted at the...The future of Google and what this means for hotel marketers - Crafted at the...
The future of Google and what this means for hotel marketers - Crafted at the...Crafted
 
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted BrightonSEO: Context is King - Ian Miller, CEO, at Crafted
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
 
A review of 2014's digital marketing milestones & 2015's online marketing pre...
A review of 2014's digital marketing milestones & 2015's online marketing pre...A review of 2014's digital marketing milestones & 2015's online marketing pre...
A review of 2014's digital marketing milestones & 2015's online marketing pre...Crafted
 
Competitor and consumer intelligence in the digital age: Drive Digital talk b...
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Competitor and consumer intelligence in the digital age: Drive Digital talk b...
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Crafted
 
Predicting the future of Google - BrightonSEO
Predicting the future of Google - BrightonSEOPredicting the future of Google - BrightonSEO
Predicting the future of Google - BrightonSEOCrafted
 
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...Crafted
 
Is Google taking over the world? by Crafted's Ian Miller at Digital Bites
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesIs Google taking over the world? by Crafted's Ian Miller at Digital Bites
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesCrafted
 
How to create a content marketing strategy - Drive Digital
How to create a content marketing strategy - Drive Digital How to create a content marketing strategy - Drive Digital
How to create a content marketing strategy - Drive Digital Crafted
 
The three things you must know to succeed on social media
The three things you must know to succeed on social mediaThe three things you must know to succeed on social media
The three things you must know to succeed on social mediaCrafted
 
How to create a content marketing strategy
How to create a content marketing strategyHow to create a content marketing strategy
How to create a content marketing strategyCrafted
 
Going the distance: achieving your goals in marketing, business and life Tom...
Going the distance: achieving your goals in marketing, business and life  Tom...Going the distance: achieving your goals in marketing, business and life  Tom...
Going the distance: achieving your goals in marketing, business and life Tom...Crafted
 
Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Crafted
 
Essential digital marketing trends for 2014
Essential digital marketing trends for 2014Essential digital marketing trends for 2014
Essential digital marketing trends for 2014Crafted
 
2013: A review of the year in digital marketing
2013: A review of the year in digital marketing 2013: A review of the year in digital marketing
2013: A review of the year in digital marketing Crafted
 
User experience and SEO: Is your website losing you customers? Chelmsford Cit...
User experience and SEO: Is your website losing you customers? Chelmsford Cit...User experience and SEO: Is your website losing you customers? Chelmsford Cit...
User experience and SEO: Is your website losing you customers? Chelmsford Cit...Crafted
 
How to grow your twitter following on the cheep!
How to grow your twitter following on the cheep!How to grow your twitter following on the cheep!
How to grow your twitter following on the cheep!Crafted
 
How to make your website launch really take off
How to make your website launch really take offHow to make your website launch really take off
How to make your website launch really take offCrafted
 

Mehr von Crafted (20)

How to build your brand through digital marketing - Visit Essex Conference 2017
How to build your brand through digital marketing - Visit Essex Conference 2017How to build your brand through digital marketing - Visit Essex Conference 2017
How to build your brand through digital marketing - Visit Essex Conference 2017
 
VAC16 - The Future of Search for Attractions
VAC16 - The Future of Search for AttractionsVAC16 - The Future of Search for Attractions
VAC16 - The Future of Search for Attractions
 
Trading channel data for campaign success brighton seo
Trading channel data for campaign success brighton seoTrading channel data for campaign success brighton seo
Trading channel data for campaign success brighton seo
 
The future of Google and what this means for hotel marketers - Crafted at the...
The future of Google and what this means for hotel marketers - Crafted at the...The future of Google and what this means for hotel marketers - Crafted at the...
The future of Google and what this means for hotel marketers - Crafted at the...
 
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted BrightonSEO: Context is King - Ian Miller, CEO, at Crafted
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted
 
A review of 2014's digital marketing milestones & 2015's online marketing pre...
A review of 2014's digital marketing milestones & 2015's online marketing pre...A review of 2014's digital marketing milestones & 2015's online marketing pre...
A review of 2014's digital marketing milestones & 2015's online marketing pre...
 
Competitor and consumer intelligence in the digital age: Drive Digital talk b...
Competitor and consumer intelligence in the digital age: Drive Digital talk b...Competitor and consumer intelligence in the digital age: Drive Digital talk b...
Competitor and consumer intelligence in the digital age: Drive Digital talk b...
 
Predicting the future of Google - BrightonSEO
Predicting the future of Google - BrightonSEOPredicting the future of Google - BrightonSEO
Predicting the future of Google - BrightonSEO
 
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...
The importance of digital marketing: a retail perspective - EoE Co-op's Oli W...
 
Is Google taking over the world? by Crafted's Ian Miller at Digital Bites
Is Google taking over the world? by Crafted's Ian Miller at Digital BitesIs Google taking over the world? by Crafted's Ian Miller at Digital Bites
Is Google taking over the world? by Crafted's Ian Miller at Digital Bites
 
How to create a content marketing strategy - Drive Digital
How to create a content marketing strategy - Drive Digital How to create a content marketing strategy - Drive Digital
How to create a content marketing strategy - Drive Digital
 
The three things you must know to succeed on social media
The three things you must know to succeed on social mediaThe three things you must know to succeed on social media
The three things you must know to succeed on social media
 
How to create a content marketing strategy
How to create a content marketing strategyHow to create a content marketing strategy
How to create a content marketing strategy
 
Going the distance: achieving your goals in marketing, business and life Tom...
Going the distance: achieving your goals in marketing, business and life  Tom...Going the distance: achieving your goals in marketing, business and life  Tom...
Going the distance: achieving your goals in marketing, business and life Tom...
 
Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014Do something digital in 2014 - Digital Bites February 2014
Do something digital in 2014 - Digital Bites February 2014
 
Essential digital marketing trends for 2014
Essential digital marketing trends for 2014Essential digital marketing trends for 2014
Essential digital marketing trends for 2014
 
2013: A review of the year in digital marketing
2013: A review of the year in digital marketing 2013: A review of the year in digital marketing
2013: A review of the year in digital marketing
 
User experience and SEO: Is your website losing you customers? Chelmsford Cit...
User experience and SEO: Is your website losing you customers? Chelmsford Cit...User experience and SEO: Is your website losing you customers? Chelmsford Cit...
User experience and SEO: Is your website losing you customers? Chelmsford Cit...
 
How to grow your twitter following on the cheep!
How to grow your twitter following on the cheep!How to grow your twitter following on the cheep!
How to grow your twitter following on the cheep!
 
How to make your website launch really take off
How to make your website launch really take offHow to make your website launch really take off
How to make your website launch really take off
 

Kürzlich hochgeladen

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 

Kürzlich hochgeladen (20)

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 

What Next For Digital? Search, Mobile & The Rise Of Social Commerce

Hinweis der Redaktion

  1. I’m searching for XXXX, I’m buying XXXX, I’ve bought XXXX aren’t I cool by association!!
  2. Emotive / lifestyle vs commercial.
  3. In-store QR codes, computer in your car