This presentation was created for my Social Media and Society class.

1. PREPARED BY: COURTNEY
WILHELM

2. THE FOUNDERS OF
LINKEDIN
• LinkedIn was founded by: Reid
Hoffman, Jean-Luc Vaillant, Allen
Blue, Eric Ly and Konstantin
Guericke.

3. THE CREATION OF LINKEDIN
• Reid Hoffman was captivated by the internet and the different
opportunities it brought to individuals who are all seeking
different things.
• According to Reid, "The world was transforming every
individual into a small business.” He wanted to find a simple
and easily accessible way to give people and companies the
access to market themselves. He quickly realized the internet
was the best way people could accomplish this.

4. THE CREATION OF LINKED IN CONTINUED
• Reid then contacted some colleagues he has worked with at
SocialNet and PayPal to discuss the visions he had.
• They worked together and formed the website LinkedIn.
• The website was launched in May of 2003.

5. WHAT IS LINKEDIN?
LinkedIn is one of the first websites to specialize in
professional networking.
It is used for exchanging ideas, seeking clients and
staying connected with other colleagues.
It can also be used to get recommendations, look at job
postings, create job postings and to create online
resumes.

6. “Your network is the people that want to help
you, and you want to help them, and that’s
really powerful.”
-Reid Hoffman

7. HOW TO CREATE A LINKEDIN ACCOUNT
• Registering for LinkedIn is very simple. It asks for your name,
email address and asks you to create a password.
• The next step is verifying your account using the link they sent
to the email address you provided.
• Once you verify your account it gives you the option to import
your contacts from your email address, facebook, twitter, and
Instagram.

8. THE DIFFERENT TYPES OF LINKEDIN
ACCOUNT AVAILABLE

9. THE BASIC LINKED IN ACCOUNT
• The basic LinkedIn account is free of charge. Though, this
account limits the amount of access you have on their website.
When you have this account you have limited access to profile
searches, introductions, access to those who are viewing your
profile, saved search alerts, salary data, direct messages and
much more.

10. BUSINESS ACCOUNT
OPEN PROFILE
INTRODUCTIONS
SAVED SEARCH ALERTS
IN MAIL MESSAGES

11. JOB SEEKER ACCOUNT
• Premium Badge
• Option to Spotlight your resume
• Salary Data
• Job Seeker Webinar

12. SALES PROFESSIONAL
• Team Link
• Lead Builder
• Real-time Updates
• Saved Leads
• Full Network Access

13. RECRUITER ACCOUNT
• Recruiter specific design
• Cost ranging from $0 to $899.99per month
• Pipeline Management
• Custom Workflow
• Mobile Access

14. EDITING YOUR PROFILE
• There are a few different steps you are taken through to
customize your LinkedIn profile once you complete registration.
Some of the information you are asked to fill in is job history,
educational background, your personal interests, skills, any
certifications you have and your asked to summarize yourself.
You can choose to skip any step you would like to. The website
says the more information about yourself you provide, the
more profile views you will get.

15. TABS WITHIN LINKEDIN
• There are a number of different tabs on the LinkedIn website
once you log in which include home, profile, jobs, connections
and interest.
• The Home tab takes you to the main page where you can post
updates and seeing trending information on the website.
• The profile tab has two different sections. One that allows you
to edit your profile and the other which allows you to see who
is viewing your profile.

16. TABS WITHIN LINKEDIN CONTINUED
• The jobs tab lists some job opportunities they think you may be
interested in based off of the information in your profile. It also
allows you to search for jobs using titles, keywords, and
company names. Any jobs you applied for or saved while job
searching on the website can also be found in the jobs tab.
• The connections tab gives you three different things to choose
from which are, keep in touch, add connections, and find
alumni. You can connect with any contacts you added through
this tab. You can also search for others using this.

17. TABS WITHIN LINKEDIN CONTINUED
• Interest is the last tab on the home page. You can join groups,
add companies, follow others and explore different universities
using this tab.

18. LINKED IN TODAY
• Linked in currently has 225 million members in over 200
countries
• Two people every second are joining the website
• Available in 20 different languages
• Rated as the 12th best website of 2014.

19. REFERENCES
Doyle, A. (2014). What is LinkedIn? Retrieved from Job search.com: http://jobsearch.about.com/of/linkedin/f/what-is-linkedin.htm
Lacter, R. H. (2009, May 1). How I did it: Reid Hoffman of LinkedIn. Retrieved from Inc.: http://www.inc.com/magazine/20090501/
how-i-did-it-reid-hoffman-of-linkedin.html
LinkedIN. (2014). About LinkedIn. Retrieved from LinkedIn: http://press.linkedin.com/about
LinkedIn. (n.d.). A brief History of LinkedIn. Retrieved from LinkedIn: http://ourstory.linkedin.com/
Stanford University. (2014). LinkedIn Tips/Information. Retrieved from Studentaffairs.Standord.Edu:
https://studentaffairs.stanford.edu/cdc/networking/linkedin