1. The Barron canyon bed and breakfst Case Study By: Colin Burgin, Courtney Smith, Dillon Reynolds

2. Problem They do not have confidence and they second guess their ideas.

3. Issues Immediate Issues Advertising Small target market Relying on returning clients Mission and goals Limited facilities Underlying Issues Full out tripping company Mission and goals Lack of staff Insurance One owner lives in Ottawa Location

4. Decision Criteria and Alternatives Three Decision Criteria More prominent client base Keep company as is Expand winter activities Alternatives Offer longer trips Better marketing Expand restaurant Group activities

5. Alternative Assessment

6. Alternative Assessment

7. Preferred Alternative Combination of alternative 1 and 2

8. Implementation Hold a management meeting Discuss 4 P’s

9. SWOT Strengths Strong client base Willingness to improve Weaknesses Lack of staff Small establishment Opportunities Not many other companies Threats Call of the Wild

10. Predicted Outcome Best: company makes more money right away Likely: company slowly has an increase in profits Worst: plans don’t work and lose their clients