Boston Workshop: Jan. 14, 2009: Digital 2.0 Tools to Enhance & Expand Your Reach

Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits Sponsored by the Council of Public Relations Firms Boston January 14, 2009

DIGITAL 2.0 TOOLS TO ENHANCE & EXPAND REACH

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

USA Digital Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Session Take-Aways ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],TWITTER! What is it?

More Twitter How to build your network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook, Cont. ,[object Object],[object Object],[object Object],[object Object],Value to Non-profits

More Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Nonprofits can use Facebook

Search Optimization (huh?) ,[object Object],[object Object],What is it? Think of search as “home page.”

Search Optimization Cont. 74% of journalists and bloggers use Google or blog search

SEO on the fly ,[object Object],[object Object],[object Object],[object Object]

More SEO ,[object Object],[object Object],[object Object],2. Research the words your audiences use for search

SEO (almost done) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Search Research, cont.

SEO (fini!) ,[object Object],[object Object],[object Object],[object Object],[object Object],Use the Keywords in releases & widely distribute

[object Object],[object Object],Mobile Marketing How do we use wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program to create awareness and raise funds? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nonprofits leverage mobile marketing in a variety of ways. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nonprofit Mobile Marketing Campaigns ,[object Object],[object Object],[object Object],Advocacy/Awareness Advocacy & Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundraising Volunteer Engagement/ Communications Please fix our health care. Martha V.

Nonprofit Mobile Marketing Resources ,[object Object],[object Object],[object Object]

Boston Workshop: Jan. 14, 2009: Digital 2.0 Tools to Enhance & Expand Your Reach

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Boston Workshop: Jan. 14, 2009: Digital 2.0 Tools to Enhance & Expand Your Reach