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Designing intrapreneurship program with gamified startup toolkit

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Designing intrapreneurship program with gamified startup toolkit

  1. 1. Designing Intrapreneurship Program 
with Gamified Startup Toolkit
  2. 2. Adoption Risk Disruption Risk Accumulation Risk
  3. 3. Why Startups fail?
  4. 4. Startups fail. Scale too early. Winners change direction.
  5. 5. The No.1 reason for startup failure = premature scaling The Startup Genome Project
  6. 6. The Pivot
  7. 7. Searching, not Planning
  8. 8. If there is a reason to startup success, its focus. Alistair Croll, Lean Analytics
  9. 9. 1. Create scalable concept 2. Prioritize Actions 3. Measure what matters
  10. 10. Ideation Application Learning
  11. 11. 3 x 5 Things you can do Things you focus on
  12. 12. Create scalable concept Prioritize Actions Measure what matters 3 x 5
  13. 13. 5 Sources of Growth
  14. 14. OfferingsRoles SegmentsUsecases Funnels
  15. 15. Roles
  16. 16. Roles Usecases
  17. 17. Roles SegmentsUsecases
  18. 18. OfferingsRoles SegmentsUsecases
  19. 19. Offering for Travelers
  20. 20. Offering for Travelers
  21. 21. Offering for Hosts
  22. 22. Offering for Hosts
  23. 23. Offering for Hosts
  24. 24. OfferingsRoles SegmentsUsecases Funnels
  25. 25. The Web Funnel by Steve Blank
  26. 26. Customer / User Profile
  27. 27. Attention & Acquisition
  28. 28. Solution & Customer Experience
  29. 29. Growth Engine
  30. 30. ACTIVATIONATTENTION RETENTION REVENUES REFERRAL
  31. 31. Create scalable concept Prioritize Actions 3 x 5
  32. 32. 5 Stages of Growth
  33. 33. EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
  34. 34. EMPATHY
  35. 35. Sketching
  36. 36. Wireframing
  37. 37. Visual Design
  38. 38. Clickable Prototypes
  39. 39. Interview Board test resonance in interviews 31 Points and more
  40. 40. EMPATHY HAPPINESS
  41. 41. 2. Sign Up 1. gamifiedstartup.com Co-Creators Acquisition
  42. 42. Build the MVP & Test Happiness
  43. 43. EMPATHY HAPPINESS VIRALITY
  44. 44. Build Viral Features
  45. 45. EMPATHY HAPPINESS VIRALITY EFFICIENCY
  46. 46. Optimize your offerings Offerings for Travelers Offerings for Hosts
  47. 47. Optimize the usage flows
  48. 48. Example: Host Acquisition
  49. 49. Objections Handling
  50. 50. Legal Policies
  51. 51. EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
  52. 52. The GamePlan VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership ACTIVITIES: 1. Understand the problem 2. Solution Concept 3. Reaction Testing 1.Minimum viable product 2. Test „happiness“ 3. Iterate MVP 1.Viral Features 2. Automate processes 3. Increase virality 1.Optimize Pricing 2. Segmented Offers 3. Optimize Delivery 1. Scale the channels 2. Build ecosystem 3. Go global
  53. 53. Create scalable concept Prioritize Actions Measure what matters 3 x 5
  54. 54. 5 Metrics of Growth
  55. 55. Concept Interview ScoreAdjust Concept Learning EMPATHY
  56. 56. Interview Board test resonance in interviews 31 Points and more
  57. 57. Concept Interview ScoreAdjust Concept MVP Net Promoter Score Adjust MVP Learning EMPATHY HAPPINESS
  58. 58. http://www.netpromotersystem.com/about/measuring-your-net-promoter-score Promoter Neutral Detractor
  59. 59. Concept Interview ScoreAdjust Concept MVP Net Promoter Score Adjust MVP Viral Features Viral Coefficient Adjust Viral Features Learning EMPATHY HAPPINESS VIRALITY
  60. 60. Concept Interview ScoreAdjust Concept MVP Net Promoter Score Adjust MVP Viral Features Viral Coefficient Adjust Viral Features Business Model Customer Lifetime Value Adjust Business Model Learning EMPATHY HAPPINESS VIRALITY EFFICIENCY
  61. 61. Channels Customer Acquisition Costs Adjust Channels Execution SCALE
  62. 62. The GameScore VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership ACTIVITIES: 1. Understand Problem 2. Develop Solution 3. Reaction Testing 1.Minimum viable product 2. Test „happiness“ 3. Iterate on MVP 1.Viral Features 2. Automate Processes 3. Increase Virality 1.Optimize Pricing 2. Segmented Offers 3. Optimize Delivery 1. Scale Channels 2. Build Ecosystem 3. Go Global METRICS: Interview Score Net Promoter Score Viral Coefficient & Cycle Time Customer Lifetime Value Customer Acquisition Costs
  63. 63. The Acceleration Program Board
  64. 64. Gamified Startup Recommended tools.
  65. 65. gamifiedstartup.com
  66. 66. www.founderscope.de

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