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How to Build a Clear Link between
Corporate Strategy and
Intrapreneurial Activities?
Frankfurt, 15. November 2017
2
Corporate entrepreneurship is a strategic orientation!
Proposition 1:
The degree to which a firm acts entrepreneurial is
based upon explicit strategic decision making!
Proposition 2:
The degree to which a firm acts entrepreneurial
depends on how new entry projects are implemented
at the operational level!
Proposition 3:
The degree to which a firm acts entrepreneurial
depends on a successful alignment between
strategic and operational level!
Innovativeness Proactiveness Competitive
Aggressiveness
Processes Structures Programs Intrapreneurs
3
GAFA is being compared to a duck
4
Strategy
✓ High awareness
 Digital speed
 Reaction time
5
Implementation
✓ Successful agile
projects
 Cross silo projects
 Ongoing business
dominates
Alignment
✓ Passion
 Overall priorities
 Random strategic
feedback
Strategy
✓ High awareness
 Digital speed
 Reaction time
Time to share!
What are the key challenges you
are facing in your entrepreneurial
projects and activities?
(5 Minutes for the TOP3)
Time to share!
What are the key challenges you
are facing in your entrepreneurial
projects and activities?
(Individual task: 3 Minutes for the TOP3)
At which of the three levels of
strategy implementation would you
locate those challenges?
(Joint task: 10 Minutes timeboxed)
Case
Imagine yourself in a project leader
position, responsible for new
business model implementation.
You‘ve been hired by a pizza
restaurant manager who wants to
implement a delivery service besides
the local core business.
The manager shared the following
vision with you:
„In one year, I want to have a
profitable delivery service.”
How would you proceed?
(Group task: 8 Minutes)
Case
Please present your proceeding.
Reflection:
Why do you suggest that? How are
the key challenges addressed?
(Discussion: 10 Minutes)
Lean Strategy Alignment – Simplified
Fast Track #1
Alignment
Implementation
Strategy
Fast Track
Lean Strategy Alignment – Simplified
Fast Track #1 Fast Track #2 Fast Track #3 Fast Track #4
Alignment
Implementation
Strategy
CustomerTouchpointMap
Produktion SalesMarketing
Organisation
Beschaffung
Tag offener
Tür
Produktions-
verkauf
Social Media Blog
Website
Partner Brunch
Newsletter
Magazine
Konferenzen
TV
Weiterempfehlung Außenwerbung
Stationärer
Handel
E-Commerce
Partner-
Unternehmen
Affiliates
Messen
Auftrag Bezahlung Auslieferung Buchführung
Interaktion mit
Lieferanten
Produktion SalesMarketing
Organisation
Beschaffung
Produktion SalesMarketing
Organisation
Beschaffung
Lieferantenplan
(Excel)
Produktionsplan
(Excel)
Supplier
Collaboration
Hub
SAP (ERP)
Salesforce
Lead Inspector
Mailchimp
Word Press
Produktübersicht
(Excel)
Active Agent
Eventbrite
Amazon
Birkenstock.com
Produktübersicht
(Excel)
Produktion SalesMarketing
Organisation
Beschaffung
ITMap:Systeme&Daten
Lieferanten
(Leder)
Fabrikpartner
Asien
Kreativ-Agentur
ABC
Seven
One Media
Sales Force
Amazon
Schenker
Logistics
SAP (ERP)
Zalando
Lead Inspector
Mailchimp
Eventbrite
BusinessDevelopment:
Partner
Strategischer
Einkauf
Produktion
Logistik
Produkt
Management
Campaign
Management
CRM
Management
Akquise
(After-) Sales
Brand
Management
Finanzen HR Buchhaltung
SupportMaterialwirtschaft
Operational:Prozesse&
Orga
MAINZ
Safari Consulting
Taunusstraße 59-61
55120 Mainz
T: +49 6131 32718140
info@safari-consulting.de
MÜNCHEN
Safari Consulting
Winzererstraße 47 D
80797 München
T: +49 89 21666880
info@safari-consulting.de

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Stefan Hoch at the Corporate Startup Summit 2017

  • 1. How to Build a Clear Link between Corporate Strategy and Intrapreneurial Activities? Frankfurt, 15. November 2017
  • 2. 2 Corporate entrepreneurship is a strategic orientation! Proposition 1: The degree to which a firm acts entrepreneurial is based upon explicit strategic decision making! Proposition 2: The degree to which a firm acts entrepreneurial depends on how new entry projects are implemented at the operational level! Proposition 3: The degree to which a firm acts entrepreneurial depends on a successful alignment between strategic and operational level! Innovativeness Proactiveness Competitive Aggressiveness Processes Structures Programs Intrapreneurs
  • 3. 3 GAFA is being compared to a duck
  • 4. 4 Strategy ✓ High awareness  Digital speed  Reaction time
  • 5. 5 Implementation ✓ Successful agile projects  Cross silo projects  Ongoing business dominates Alignment ✓ Passion  Overall priorities  Random strategic feedback Strategy ✓ High awareness  Digital speed  Reaction time
  • 6. Time to share! What are the key challenges you are facing in your entrepreneurial projects and activities? (5 Minutes for the TOP3)
  • 7. Time to share! What are the key challenges you are facing in your entrepreneurial projects and activities? (Individual task: 3 Minutes for the TOP3) At which of the three levels of strategy implementation would you locate those challenges? (Joint task: 10 Minutes timeboxed)
  • 8. Case Imagine yourself in a project leader position, responsible for new business model implementation. You‘ve been hired by a pizza restaurant manager who wants to implement a delivery service besides the local core business. The manager shared the following vision with you: „In one year, I want to have a profitable delivery service.” How would you proceed? (Group task: 8 Minutes)
  • 9. Case Please present your proceeding. Reflection: Why do you suggest that? How are the key challenges addressed? (Discussion: 10 Minutes)
  • 10. Lean Strategy Alignment – Simplified Fast Track #1 Alignment Implementation Strategy Fast Track
  • 11. Lean Strategy Alignment – Simplified Fast Track #1 Fast Track #2 Fast Track #3 Fast Track #4 Alignment Implementation Strategy
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  • 13. MAINZ Safari Consulting Taunusstraße 59-61 55120 Mainz T: +49 6131 32718140 info@safari-consulting.de MÜNCHEN Safari Consulting Winzererstraße 47 D 80797 München T: +49 89 21666880 info@safari-consulting.de