A welcome presentation to Stockholm Stad students on the upcoming project in International Marketing | Storytelling and Influencers Strategy for brands

1. Welcome to corkscrew!
Welcome to the program. Let’s get you set up and ready to
face the next four weeks of your life, including who, what,
why and where, and any other questions you might have.
Come on, let’s get started.Visit www.corkscrew.io for more

2. “We create environments that develop
your creative problem solving,
initiative & leadership skills through
the process of business start-up.”
#corkscrewthinking
Welcome to corkscrew

3. Corkscrew thinking
was coined by
Winston Churchill
to describe creative
problem solvers

4. What is corkscrew thinking?
Corkscrew Thinking can be thought of as three distinct skills, each with their own applications and uses. Each takes a
great deal of time, effort and experience to acquire but are also the most rarest and desirable skills to have.
Creative Problem
Solving
Creative problem solving is
about looking at the world with
curiosity and finding innovate,
useful and original solutions to
all manor of problems.
Confidence in
leadership
Without the natural leaders pf the
world we would never achieve
lasting change or have the
courage to deal with the difficult
challenges that face us.
Initiative &
Self learning
Showing initiative and taking
responsibility for one’s own
actions and self-development is
an important part of
progressing as an individual.

5. Used his computing and technical
knowledge to break the German
code. Time and resources given to
Turing led to world of computing.
Alan turing
Broke Enigma Code
The original corkscrew thinkers
Winston Churchill understood the importance of looking at non-linear thinking. The way the Allies and
Nazis were educated would always lead to stalemate, they needed to think outside the box.
Author of 007, James Bond,
Flemming also played an
important role in the Second
World War.
Ian flemming
James Bond Author
With Ewan Montagu,
Cholmondeley was the brains
behind Operation Mincemeat, a
true Trojan Horse story.
Charles cholmondeley
Operation Mincemeat
Ewan montagu
Operation Mincemeat
A creative mind that worked with
Cholmondeley on Operation
Mincemeat, one of the most
famous operations in WW2.

6. Brian Chesky, Joe Gebbia and
Nathan Blecharczyk changed the
way we look at vacation
accommodation forever.
Airbnb
Changed Accommodation
Todays corkscrew thinkers
Today’s Corkscrew Thinkers aren’t your Admirals or Strategic Officers, they’re you’re entrepreneurs and
Intrapreneaurs. Those looking to make changes and do things differently.
Travis Kalanick and Garrett
Camp wanted to compete with
the taxi monopoly in cities by
blending tech and travel.
Uber
Rethought The Taxi
Love him or loathe him, there is no
denying that Jobs reimagined how
computers are viewed, making
design his focus.
Steve jobs
Made Computing Beautiful
Toms shoes
Social Companies Work
Founder of Toms Shoes Blake
Mycoskie showed how you could
make a profitable business and
have a positive social impact.

8. You’re part of the Corkscrew community now!
We’re lucky to have quite a tight knit community at Corkscrew, full of enthusiastic, bright and like-minded people from all
over the world, learning and supporting each other – not to mention grabbing some beers on the weekend!

9. International Marketing
Storytelling and Influencer Strategy FOR BRANDS
International Marketing is becoming a much easier prospect for large and
small businesses a like. With the increasing use of digital marketing and the
rise of the influencer it’s becoming easier for businesses to extend their
marketing efforts for decreasing costs. This assignment will aim to test
your knowledge of both.
Come on, let’s get started.Visit www.corkscrew.io for more
Confidence in
leadership

10. Research and understand your clients current target
audience.
Understand current target audience
1
Look at where and how the client shares their story to
the chosen audience (include what platforms they use).
Analyze current messaging
2
Research and suggest key influencers in the new market and
highlight the reasons for your choice.
Identify new country specific influencers
3
Key steps in project.
Over the course of the assignments there will be some key
milestones to complete to hand back a successful project to
the client. You will need to connect directly with your client
to arrange the initial meeting and understand key
communication over the course of the project, and also to
arrange a convenient time to present back your suggestions.
Suggest how the client can adapt their tone/type of messaging to
connect more effectively with the new audience..
Suggest messaging tweaks for new target
4

11. www.cork-screw.org
Let’s get
started!