Creative Platform is an online marketplace that connects film production companies and video/photo freelancers globally to collaborate on projects. It aims to facilitate the hiring process for businesses and provide freelancers opportunities. Key competitors include Guru, Locationshub, Upwork and Fiverr that offer similar services. Creative Platform will focus on the video industry and differentiate through strong customer relationships and service quality. Success will depend on thorough market research, a creative promotional strategy and efficient systems to ensure high user experience. Risks include potential slow adoption and losing brand awareness without engagement.
2. COMPANY OVERVIEW
Creative Platform - is a website which will serve as an online network for film production companies and video & photo freelancers to connect,
collaborate and create together.
Creative Platform will provide businesses the tools for finding and hiring the right professional for a project, all over the world.
• Filmmakers;
• Advertising agencies;
• SMB’s;
• Employers;
• Individuals;
• Recruitment agencies.
• Creative Platform
• Locationshub.com
• Guru.com
• Upwork.com
• Airbnb.com
• trivago.com
• Freelancers;
• Property Owners;
• Videographers;
• Service providers;
• Photographers;
• Studios.
CustomerIntermediary CompanyService Provider
3. Specifics: Creative Platform
Business Type
•Creative Platform is a B2B company.
•Creative Platform will directly connect businesses with thousands of video freelancers.
•Creative Platform is a global marketplace.
Service Overview
•Creative Platform serves as a platform for video freelancers to search and find a job.
•Creative Platform provides tools for businesses to find, connect, and collaborate with
freelancers.
•Provides a payment system for both businesses and freelancers.
Objectives
•To facilitate the process of finding and hiring a professionals.
•To minimise the costs and efforts of a company when finding a short-term or long-term
service.
•To offer many freelancers a chance to be promoted and get hired, worldwide.
•To help businesses find and connect with the right candidate for their project.
Key to Success
•Have a plan. We will conduct a full research of our potential market and competitors; this will
help us to understand better how to strategies and develop a start-up company idea.
•Be creative. Because our business will be closely related to creative services like photo and
video production, our goal is to be as creative as our network. We will analyse our target
market and will implement promotional strategies according to it.
•Provide great service. In order to ensure a high quality user experience, we will create a well-
structured website, a strong payment and security system and off course customer relationship
management. We will invest time, will educate and motivate our people, so they could provide
a great and professional customer support.
4. Creative
Platform
FreelancerSMB
• Performs a search on our marketplace
• Finds the right candidate
• Hires the freelancer
• Collaborates with freelancer
• Receives the service
• Pays for the service
• Creates his profiles on our marketplace
• Gets hired by a customer
• Collaborates with the customer
• Works on the project
• Delivers the service
• Gets payed
Acquisition
5. MARKET ANALYSIS
• The demand of this type of business is relatively small, but with a big
potential and opportunity. This is demonstrated by the fact that video
industry is constantly growing.
• For many companies-competitors, there is a big gap in the CRM and our
objective is to use as much efficient as possible all these findings, to have a
better quality of UX and our service.
• Companies are more used with the classic way of finding a video
operator/freelancer: calling a local agent or hiring a video studio, therefore it
will take some time for our company to gain trustful and loyal customer
relationship. However, the benefits of using our platform will have a big
impact on how companies will work and collaborate with us.
6. MARKET
SEGMENTATION
Behaviour
Geographic
Psychographic
Demographics
• Monthly visitors - 1.78 M
• The bounce rate is at 21.20%
• Daily page views per visitor - 8.43
• Daily time spent on site - 8:35
• Monthly visitors - 16 K
• The bounce rate is high - 65.3%
• Daily page views per visitor - 2.2
• Daily time spent on site - 2:11
• 70.3% of the site traffic is from USA
• All other traffic is from worldwide
In terms of freelancers:
• 54.3% of traffic is from India
• 4.9% of traffic - from Pakistan
In terms of Businesses:
• 10.1% of traffic is from USA
• 1.7% of traffic is from UK
• General customers review are good,
but they complain for lack of information
and poor brand awareness.
• General customer reviews
are between medium and good.
• Average rate on Trustpilot - 6.1 out of 10
• 50% - male
• 50% - female
• more than 50% - students
• Young adults, SMB’s
no stats found
• Monthly visitors - 1 M
• Bounce rate - 15 %
• Daily time spent on site - 10
• Daily page views - from 5 to 8
We plan to have constant traffic from
all regions as much as possible:
• USA - 20%
• EMEA, Russia - 30%
• APAC - 30%
• LATAM, CA, MEX - 20%
Our plan is to have a big rate
on all review sites, such as Trustpilot
and others at 8- 9 out of 10.
• 50% - male
• 50% - female
• 50% - students
• 50% - businesses
Responsive design
Good quality
landing page
Social media
channels
Email marketing
Adwords
campaign
Analytics account
Good Customer
Support
Activity on SM
channels
Brand promotion
Analytics account
Linkein account
7. Conclusion: We believe that our business model has
more opportunities and strengths, rather than
weaknesses. However if we want to maintain a high
quality user experience, as well as a trustful customer
relationship and a perfect service, we have to be aware
that there are risks that are affected by many internal
and external factors. Therefore, we strongly believe that
we have to focus on several aspects at least for the
first-two years of our business activity. These aspects
are: a strong online system which includes website,
payment and security system; a strong customer
relationships(we have to identify our markets target and
work closely with our market.
S
-Online based company: cost and time
efficient fro businesses and other
customers;
-The competitive sector is not too big, and
there are many gaps that may help us to
improve our service and find a perfect fit;
-Video production is a niche category, but
with a big potential, as the demand for
video service is always growing;
-A potential for growth in this field;
W
-Brand and company type perception;
-Market is more used with the classic way
of providing video service, and building a
relationship with customers may take more
time than usually a business would
require;
O
-With a good marketing strategy and
implementation, there is a potential to
become one of the strongest companies
for filmmakers.
-Because this business type involves
many creative fields, the promo concept
can bring a strong brand awareness;
-There are many opportunities in terms of
implementing other types of service in
the same area, such as: film planning,
editing.
-Filmmaking and visual advertising
industry is very popular and the demand
for creative filming locations is growing.
T
- Because the company service is quite
niche, there is a risk that the company will
have a small range of customers; however
the plan is to add some more services in
time. This will keep the business constantly
growing;
- According to our competitors, there is a risk
to lose brand awareness, with a poor
management of customer relationships and
SM channels;
8. Social
Media
channels
•Guru has a Facebook business page.
•It has 14,221 likes.
•Frequency of the posts = aprox. one post per month.
•It contains links to Guru website and blog.
•Locationshub.com has no business Facebook page. The Facebook link from
website, directs to a personal page, with Locationshub image.
•This profile has 189 friends.
•Lat post is form 2013.
•Guru has 13K followers and 4,263 tweets on twitter.
•Not all posts are interesting and don’t have any call to action
element.
•People don’t engage much with Guru tweets.
•Locationshub has 2,745 followers and 5,592 tweets on twitter.
•Twitter page is share with a sister-company of Locationshub.
•Posts are not veer interactive and creative, as I imagine such company would
have.
•There are 292 photos and videos on twitter - for such company, this figure is
too low.
•Guru has 23 boards and 575 pins on Pinterest.
•Despite the fact that Locationshub profile has more boards
and pins, Guru has ~100 more followers than Locationshub
on Pinterest.
•Locationshub has 98 boards and 938 pins on Pinterest.
•Boards look interesting and interactive.
•Profile is shared with sister-company.
Other
Social
Media
Channels
•Google+ - with 2,783 followers.
•Linkedin - with 4,963 followers
•Instagram - with 155 followers and 284 posts.
•YouTube - with 11 subscribers and 10 videos.
•Flikr - with 269 photos.
•Google+ - with 46 followers
•Vimeo - with 16 followers and 16 videos
10. Company
P
Political
E
Economical
S
Social
T
Technological
Creative
Platform
One political factor
that might affect our
business
environment is
different countries
employment
regulation and
taxation law.
Also because our
business will in
involve traveling
across the world for
our customers,
another political
factor are travelling
rules and policy of
each country.
One of the
economical factors
that have a big
impact on Creative
Platform
development, is the
progress of
filmmaking and
advertising industry.
Because the
number of
production and
advertising agency
is growing, the
demand of video
freelancers will
increase in time.
One of the social aspects
that will have an impact on
our business environment, is
the fact that people accepted
the idea to work as
freelancers within time.
Statistics says: Freelance
numbers have increased
by 45% from just under 6.2
million to 8.9 million in 2013.
As people are more open for
new types of online services,
this can only be a positive
point for company
environment. The growth in
social media network
influenced a lot how people
share their knowledges and
thoughts about companies
and services. This could be a
point forte in this business
potential development.
Because the
technology is
developing with a
high speed, this fact
influences
companies
development so we
will have to adapt
with new demands,
and market
specifications.
Changing design,
changing processes,
implementing new
possibilities. The
progress in
technology has a big
impact on business
operation in terms of
how all works.
Conclusion: PEST research, helped us to
identify and analyse the main external
factors that can have an impact on our
company environment and development.
We would like to highlight some important
aspects that we think to implement in our
company organisation: service delivery
strategy has to be organised according to
market expectation and technology
development; people are open to try a
different product or a different service
delivery, however market prefers
companies with a very transparent
structure and internal environment; there
is a big potential for business growth in
terms of implementing new services ideas
in the filed, however this has to be well
organised and planned in advance.
