2. Agenda
Introduction
What is LinkedIn?
Why should I use LinkedIn?
What should be on a LinkedIn Profile?
How to make the most out of LinkedIn
Corecom’s Top Tips
Questions
3. Jonathan Sanderson
9yrs in Recruitment
7yrs as a company Director
Part of Leeds Beckett Alumni
Used LinkedIn every day since July 2006
Corecom
Founded in 2008
Yorkshire’s Fastest Growing IT Recruitment Specialist
Based in Leeds City Centre
We also hire internally – seeking talented graduates to join our teams and eventually
become business leaders.
5. What is LinkedIn?
Started life 5th May 2003
Platform to connect employees and employers
2 new users every 2 seconds
LinkedIn are aiming for 3 billion
CEOs - average 960 connections
Percentage of people that use it daily - 40%
Source: LinkedIn.com
6. Why have a LinkedIn Profile?
Hunting ground for Recruiters / HR Managers
An opportunity to show case your experience
Provides new opportunities without you looking
Make new connections
Build an online network
Find people you want to find
7. LinkedIn Profile
It’s your CV Online
Strong Profile
Highly professional
Attention grabbing
Brings out your personality
Use key words
Use your full name and job title
8. LinkedIn Profile
Photo
14 times more likely to be viewed with a photo
Make sure it’s a good quality photo
A recent photo
No bad selfies!
9. LinkedIn Profile
Work experience
Make sure this section is detailed
List the skills and experience you have – provides LinkedIn skills
Think about the reader
List your achievements within those roles
Use LinkedIn Skills
13 times more likely to be viewed with skills
Most over used adjective – ‘Responsible, Creative’ 2011 - 2012
Most over used word on LinkedIn - ‘Motivated’ 2013
Don’t have a great deal of experience?
10 million people have added voluntary work
10. LinkedIn Profile
Proof read your profile
And then again!
Do not lie about anything!
Customise your URL
https://uk.linkedin.com/in/jonathansanderson
https://www.linkedin.com/in/tester
https://www.linkedin.com/in/jedimaster
Make sure your profile is visible to EVERYONE
Consider a LinkedIn badge on your email signature
11. LinkedIn Profile
Contact Details
Make it easy for them to provide you opportunities
Email
Telephone number
Twitter handle
Websites
Give them a further insight into your life
12. Corecom’s Top Tips
Groups
Relevant to your area
Increases your network reach
Connect with the right kind of people
Make sure your connections are relevant
Avoid LIONs
Engage with your audience
SlideShare
Lots of detail – fill all of your profile
Ensure you are getting picked up
13. Thank you for listening...
Any questions?
Email – j.sanderson@corecomconsulting.co.uk
LinkedIn - https://uk.linkedin.com/in/jonathansanderson