Derek Wiggill, CEO, Argility

Domain Specialisation:
The Key to Improved Time to Value
Derek Wiggill – Group CEO, Argility (Pty) Ltd

October 9-10 | Kasteel De Vanenburg, Putten, The Netherlands

ABOUT

Copyright © 2012 Cordys Software B.V. All rights reserved. 2

Argility
• Argility, part of CEI, is one of the largest software developers in Southern Africa with
customers globally in:
• Retail
• Healthcare
• Telecommunications
• Banking
• Insurance
• Mobile Payment
• Our solutions power more than 6000 operations world wide
• We employ over 400 development focussed people
• Argility has representation in Southern Africa, Europe and North America


Argility and Cordys
Customers
Multinational Furniture Retailer
Multinational Apparel, Jewellery and Lifestyle Retailer
European Menswear Retailer
Launch
Launch RSF Central
Customer

Implement
1st Project
Sales

Partner


Why CORDYS?
• Argility embarked on a multi year project to define the development of their next
generation enterprise business solutions

• The project produced the ideal reference architecture for next generation solutions

• Abstraction of business logic from technology was a key component of the strategy

• The Cordys Platform was a cloud ready exact fit to the Argility reference architecture


FRAMEWORKS


Vertical Solution Frameworks and Applications

Central Central Single Customer Omni-Channel Applications
Customer Product View Commerce

Solution
Retail Finance Healthcare Telco Frameworks

CORDYS Business Operations Platform Platform


Cross Vertical Applications

Central Applications
Customer

Solution



Cross Vertical Applications

Central Applications
Product

Solution



Industry Solution Frameworks

Omni Channel Multi-Channel
Customer Retail Processes
Centricity
Standards based
integrations
Enhanced
Customer Robust Transaction
Experience platform


Unpacking The Retail Solution Framework • Enterprise scale transaction
platform
• User, group and security
platform
• Enterprise topology
configurator
Composite
Application
Development
• An ever expanding pre-
defined set of common On
retail processes Cloud Premise
• Supporting business rules
and algorithms
encapsulated in web • A complete standard retail
services data structure
Business Integration • Data access web services to
Process expose and exchange
Management information
• Master data definitions for all
retail objects


RSF Artifact Content Categorisations
Design Time and Runtime Architectures depend on the following:
1. Role Related Artifacts 1
2. Organisation Related Artifacts 0
3. BAM Related Artifacts 1
4. MDM Related Artifacts 1
5. Workflow Related Artifacts 1
6. BPM Related Artifacts 5992
7. Schema DB Script (entity creation) 3
8. XForms Related Artifacts 15
9. Case Related Artifacts 0
10. Web Service Related Artifacts 2280
11. Rule Related Artifacts 85
12. WS-App Related Artifacts 34
13. SoapUI 273
14. JMX Related Artifacts 1 (Console)
TOTAL 8687

= Technical Validation POCs (WIP) = Reusable Artifacts Already Exist in the Repository

What is The Product Value Proposition?

“The Cordys Retail Solutions Framework ensures a faster time to value of Cordys
led solutions provisioned within the retail industry.”


The Cordys world today: The Cordys world tomorrow:
1. Buy the Cordys platform 1. Buy the Cordys platform

2. Develop retail-specialised artifacts 2. Compose a retail solution reusing the
CRSF artifacts
3. Compose a retail solution reusing the
platform and artifacts 3. Provision the retail solution

4. Provision the retail solution 4. Customer derives business value from
the platform
5. Customer derives business value from
the platform

APPLICATIONS


Central Customer
A single central source of customer information
has been an elusive goal across vertical industry
boundaries since the beginning of data
recording.

The proliferation of channels of interaction has
increased the problem.

New unstructured, incomplete and often
conflicting records from predominantly online
social interaction sources compound the
complexity.

The need for single centralised view of each
individual customer is imperative to successful
customer interaction.

Central Customer
• Consolidate customer data from multiple sources
• Improve data quality
• Enrich
• Match
• Validate
• Merge
• Publish
• Single Customer Master Data for the enterprise
• Reduced operational cost
• Increased development agility
• Enhanced customer experience
• ARTS compliant for reduced integration effort
• Solid base for operational and marketing applications


Not having a single view of customers across all channels has risen
as the top inhibitor for 55% of retailers. - RSR 2012


Single Customer View

Emerging channels such as mobile technology
and social media have created new
opportunities and challenges for marketers.

Consumers are now in complete control of
what content they view. They have the ability
and choices to download, request and
demand information using different interfaces.

The challenge is to use the right channels to
reach the right people with the right message,
at the right time.


Single Customer View
• Single customer view enriches the Central
Customer with transactional and interaction
data
• Improved data improves analysis in promotion
planning
• Communicate relevant information timeously
using the appropriate channels
• Accurately recommend product based on past
transactions, preferences and social
interactions
• Improve conversion with appropriate
personalised rewards


Applications in development
• Single Patient
• Argility Healthcare solution to combine and cleanse patient data for enterprise pharmacy clients
from legacy dispensing systems. The solution will consolidate patients and medical profiles
from multiple sources.
• Central Product
• Currently under development. The application consolidates product information from various
sources to generate a “single version of the truth” and thereby a single view of the company’s
merchandise for the customer.
• Omni Channel Commerce
• Currently under development. Omni Channel Commerce will provide a ‘ready to run’
environment for marketers to engage customers with a consistent message across channels. It
provides a platform to measure and accurately manage their marketing effort in real time.


WORKING WITH ARGILITY


The Cordys Retail Specialists

Your new customer journeys start here

Legacy Systems

Applications ‘Ready for Retail’
Retailers Applications

Systems Integrators Consultancy Business
CORDYS Analysis
Retail Solution
Software Vendors
Framework
‘Ready for Retail’
Development Deployment
Services Services

THE BIG SHIFT


The Big Shift
• Shift from product or service centricity customer centricity
• Single Customer
• Customer demands a consistent experience across channels
• On-line
• Call center
• On premise
• Market Shift
• For all retailers (100% of those surveyed), maintaining a single brand identity across all channels is important - RSR
2012
• Not having a single view of customers across all channels has risen as the top inhibitor for 55% of retailers. - RSR
2012 Competitive Advantages

• Technology Shift
• Technology is core to retailers' ability to compete and differentiate, but technology's pace of change has far outstripped
retailers‘ ability to absorb and master it
• The pace of change in technology …
• BYOD ….

The Big Shift

• Leveraging the Cordys platform allows Argility to:
• Compete successfully with ERP and Best of Breed solution providers
• Offer next generation technology without deep R&D expenditure
• Deliver richer applications faster
• Market Shift
• Allowed Argility to package our IP and domain expertise, gained in bespoke development, and
deliver it a global market via the Cordys platform
• Allowed us to expand and re-use our technology across domains
• Technology Shift
• Technology is core to an enterprises' ability to compete and differentiate, but technology's pace
of change has far outstripped their ability to absorb and master it
• Cordys abstracts technology and enables business to be agile in delivering to consumers
needs


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Thank You


Derek Wiggill, CEO, Argility

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