Corbin Cannister Personal Brand Canvas

1. PERSONAL BRAND EXPLORATION Corbin Cannister Project & Portfolio I: Week 3 March 21, 2020

2. Corbin Cannister was born and grew up on a small island called Curacao where he was the youngest of two siblings. The Island of Curacao is an international hub of different cultures and ethnicities. Due to this Corbin developed a love for languages and an urge to explore the world. Luckily he was able to travel the world and lived in 4 different countries after graduation Corbin worked in Spain for a year. Following this Corbin applied at Full Sail University to study Entertainment Business. IDENTITY

3. PROFESSION Potential Job Titles: • Marketing Manager • Search Marketing Strategist • Advertising Sales Manager Explorer Archetype - Pushing boundaries in order help others live a more fulling life. By innovating new ways to reach the consumer so the Entertainment industry can expand. Digital Marketing for Professional Rodeo Organizations

4. • DEMOGRAPHICS: 70% Female, 30-40 Years Old, all different races , Single, College Educated, Located in East and West Coast or International . • PSYCHOGRAPHICS: Enjoy traveling and eat out frequently, don’t have kids and don’t conform to the norm and are open to different lifestyles and opinions, have great appreciation for the arts. • IDEAL AUDIENCE MEMBERS: Erik Oldis, Head of Talent Acquisition (Conde Nast), Iriet Schulman, Director, Talent Acquisition(Conde Nast), Alison Eder, Talent Acquisition(Calvin Klein) Recruiters & Hiring Managers at Conde Nast and Calvin Klien TARGET AUDIENCE

5. GOALS Short Term: (Immediately After Graduation, December, 2021) • Aquire an entry-level marketing position at Conde Nast . ‣ Connect with, and share fsbizsite website with 15 Conde Nast team members on LinkedIn by January 1st 2021. Mid Term: (2026) • Move my way up to a managing position and develop a system to be analyze consumer more efﬁciently. ‣ Increase Conde Nast sales by 15 % while promoting a positive work environment, December 2026. Long Term: (2045) • Be in Director of Marketing and Strategy. ‣ Being able to make decision regarding what strategy the company will take and have a minimum salary of 250,000.

6. SKILLS ANALYSIS Notable Skills & Current Proﬁciencies: Notable Skills REQUIRED in TRADE & Current Proﬁciencies: Social Media Marketing 87% Adobe Spark 90% Organizational Skills 70% Communication skills 65% SOFTHARD Google Analytics 10% WordPress 10% Critical Thinking 80% Complex Problem Solving 70% SOFTHARD

7. I help professional multi-media companies increase sales by getting to the core of what the consumer wants and through the use data analytics. PROMISE

8. CREDENTIALS Work Experience: • 1 year working at Bosch Service Solutions • 6 months working at DHL E- commerce as an encoder Education: • Highschool Diploma • 3 International Baccalaureate Certiﬁcates • Entertainment Business , B.S., Full Sail University (Exp. 2021) Awards: • Associate the Month at DHL E- commerce

9. COMPETITION Javarise Spencer Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Entertainment Business, B.S. at Full Sail University Leadership Experience: • None listed on Linkedin Profile Skills and Proficiencies: • Entertainment • Microsoft Excel • Microsoft Word Corbin Cannister Overall Online Presence: • 58 connection of Linkedin, banner image customized, good headshot, lack of details throughout profile, no articles published, inactive on social media, URL has been customized • Grade: Average, 55 out of 100 Industry Experience: • 1 year working at Bosch Service Solutions • 6 Months working ta DHL E- Commerce Education: • Current student enrolled in Entertainment Business , B.S. at Full Sail University Leadership Experience: • None Skills and Proficiencies: • Planning • Photoshop • Assisting • Microsoft Excel Overall Online Presence: • 3 connections on Linkedin, banner not image customized, professional headshot, no articles published, sporadically active on personal social media accounts, URL has been customized • Grade: Poor, 30 out of 100

10. COMPETITION Jason Gordon Industry Experience: • 8 years of general experience and 2 year 7 months in Marketing industry Education: • Entertainment Business, B.S. • Firefighting Training and EMT training Noteworthy Experience: • Sales and Marketing Associate at Kelly Ford • Sales and Marketing Associate Honda Melbourne • Military Service Skills and Proficiencies: • Event Planning 2 endorsement's • Marketing 1 endorsement • Sales 1 endorsement • Account Management Corbin Cannister Overall Online Presence: • 426 connections, banner has been customized, very well taken headshot, detailed profile, zero recommendations, has taken part in volunteer work, URL has been customized , has a premium membership • Grade: Good, 70 out of 100 Industry Experience: • 1 year working at Bosch Service Solutions • 6 Months working ta DHL E- Commerce Education: • Current student enrolled in Entertainment Business , B.S. at Full Sail University Leadership Experience: • None Skills and Proficiencies: • Planning • Photoshop • Assisting • Microsoft Excel Overall Online Presence: • 3 connections on Linkedin, banner not image customized, professional headshot, no articles published, sporadically active on personal social media accounts, URL has been customized, not premium • Grade: Poor, 30 out of 100

11. BRAND POSITION Bringing uniqueness, authenticity, and originality to the world by showing other what they are missing out on in life . CORBIN CANNISTER THE FASHIONISTA Corbin earned the nickname “Fashionista” while working at Bosch because he always turned head with his outﬁts.

12. NETWORKING & MARKETING Industry Events & Organizations • Internet Marketing Association (IMA) • Data and Marketing Association (DMA) • American Marketing Association (AMA) Entertainment Business • Primary Content: Blog post explaining my reason for moving around the world and the different experiences I have had and how they have shaped me. I also would like to write about issues facing the marketing industry and way of innovating. • Primary Tools: FB and Instagram - promote blogpost by sharing them with friends and family. LinkedIn in order to network and connect with professionals in my industry. • Website: Full Sail digital portfolio site to showcase school work, I will also use this platform to create and share my blog posts.

13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level marketing and sales expert with a minimum of 20 yrs of experience working in the fashioned entertainment industry; a free spirited opened minded person. January 2021 Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2021 Technical Skills • Teradata Database - lynda.com Dec. 2019 • Google Ads- Lynda.com, Dec. 2020 • Microsoft Dynamic - Lynda.com, May 2020 Soft Skills • Asserting Yourself, An Empowered Choice- Lynda.com, July 2020 • Persuasive Selling - lynda.com, Sept. 2020 • Impromptu Speaking - lynda.com, Nov. 2020 • Making Great Sales Presentation - lynda.com Dec. 2020

14. Corbin Cannister I have always had a passion for the fashion world and not only the clothes but everything that goes on behind the scenes. Many people don’t take int account all the background research that goes in just publishing one magazine. I have always found it amazing how a magazine can cater to everything the reader is looking for in a certain season and inform them on a deeper level on current trends. It’s all like a big orchestra in my eyes the photographers, the designers, the writers, editors and the analyst all work as one to create a work of art. It would be an honor for me to be able to be a part of that work of art. “

15. REFERENCES Online, O. (2020). Summary Report for: 11-2021.00 - Marketing Managers. Retrieved March 23, 2020, from O-net Online website: https://www.onetonline.org/link/summary/ 15-1199.10 Online, O. (2020). Details Report for: 15-1199.10 - Search Marketing Strategists. Retrieved March 22, 2020, from O-net Online website: https://www.onetonline.org/link/details/ 15-1199.10 Online, O. (2020). Advertising and Promotions Managers. Retrieved March 19, 2020, from O-net Online website: https://www.onetonline.org/link/summary/11-2011.00 PVH. (2020). SPECIALIST CRM MARKETING AUTOMATION (CK). Retrieved March 20, 2020, from Careers PVH website: https://careers.pvh.com/calvinklein/global/en/job/CK01733/ Specialist-CRM-Marketing-Automation-CK Glassdoor. (2020, March 3). Conde Nast Associate Manager, Retention Marketing - Entertainment and Media Industry Opportunity. Retrieved March 21, 2020, from Glassdoor website: https://www.glassdoor.com/Job/new-york- marketing-jobs-SRCH_IL.0,8_IC1132348_KO9,18.htm? rdserp=true&jl=3513118884&guid=0000017104be1650be33fcc ae8861223&pos=104&src=GD_JOB_AD&srs=EI_JOBS&s=21&a o=68087 Gordon, J. (n.d.). Jason Gordon. Retrieved March 23, 2020, from LinkedIn website: https://www.linkedin.com/in/jason- gordon258/ Spencer, J. (n.d.). Javarise Spencer. Retrieved March 23, 2020, from LinkedIn website: https://www.linkedin.com/in/ javarisespencer/ Eder, A. (n.d.). Alison Eder. Retrieved March 23, 2020, from LinkedIn website: https://www.linkedin.com/in/alison-eder- b624415/ Schulman, I. (n.d.). Iriet Schulman. Retrieved March 23, 2020, from LinkedIn website: https://www.linkedin.com/in/ irietschulman/ Oldis, E. (n.d.). Erik Oldis. Retrieved March 23, 2020, from LinkedIn website: https://www.linkedin.com/in/erikoldis/

Corbin Cannister Personal Brand Canvas

Corbin Cannister Personal Brand Canvas

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