1. 15 ESSENTIAL
EDITING TIPS
Every Content Creator
Needs to Know
Stefanie Flaxman’s

2. Has your brilliant content
still not scored you that
dream writing position,
lucrative business
partnership, or sweet
recognition among your
peers and target
audience?

3. If you think your articles are top-notch,
but there’s a lonely tumbleweed
blowing through your barren website,
it may be because you’re just a writer.

4. You heard me, Gloria.
If everybody wants you,
why isn’t anybody calling?
Once you create
a blog or email
newsletter, you
need to also
actively take part
in its evolution.

5. While keeping diligent focus
on your content production,
you must also review your past
choices, looking for ways to
allow more readers to engage
with your writing.

6. In other words, to
become a stronger writer,
you may need to think
more like an editor.

7. In other words, to
become a stronger writer,
you may need to think
more like an editor.
Here are 15 editing tips that
will help you become a more
effective editor-in-chief of
the content you create.

8. Fall in Love with
Your Website

9. Forget “like.”
No one will be head-over-heels about
your online space if you’re not thoroughly
impressed with your presentation.
Commit to making your site a masterpiece
before you even think about your next
post topic.
1

10. Turn the spotlight outward.
Remember that a good About page
is as much about your audience as
it is about you.
2

11. Demonstrate authority.
Display badges or testimonials that
represent your expertise.
3

12. Tell them what you want.
When someone arrives on your site,
what do you want him to do next?
Subscribe? Hire you? Collaborate?
Explicitly state your website’s purpose
as if it were a physical storefront.
4

13. Fascinate your audience.
Educate and entertain in equal measure.
5

14. Vamp Up
Your Editorial Strategy

15. Water the plant.
Each edit you make to your text
should directly contribute to your goals
and content strategy.
6

16. Prepare (don’t plan).
Structure your editorial calendar in
a way that allows you to adjust your
posting schedule if you get new ideas or
need to fit in time-sensitive content.
7

17. Take out of the equation.
If you’re preoccupied with “writing well” to
impress others, you may feel pressure and
get stuck. Concentrate on helping your
audience instead.
8
yourself

18. Research what’s hot.
Get the right visitors to your blog by
finding and using the keywords they use
when they search online.
9

19. Look in nooks & crannies.
Can you provide additional information in
new posts that enhances content you’ve
already published?
10

20. Make Your
Words Potent

21. Divide and conquer.
If you truly serve a specific niche, you will
exclude another group. It’s necessary.
There should be certain people who hate
your writing.
11

22. Outline major points.
You’ll flesh out the details of your content
when you write each line, but ensure posts
are cohesive before you begin.
12

23. Learn language rules.
Grammar can be boring, but what’s worse
than boring? Losing readers because they
don’t understand your writing. Your blog
posts won’t be useful unless they’re clear.
13

24. Avoid word choice mistakes.
Don’t carelessly write “effect” when
you mean “affect.” Do you know the
difference?
14

25. Everything is practice.
Be proud of the work you’ve already
completed and aim to get better.
Don’t take anything you read or write
for granted. It’s all a lesson.
15

26. Remember: you control the draft.

27. Drafts aren’t only rough versions
of documents and manuscripts.
Most creations are ongoing
works in progress.
Remember: you control the draft.

28. Drafts aren’t only rough versions
of documents and manuscripts.
Most creations are ongoing
works in progress.
Prioritize the changes you
need to make, and then wrap
a pair of horn-rimmed glasses
around your face.
Remember: you control the draft.

29. Drafts aren’t only rough versions
of documents and manuscripts.
Most creations are ongoing
works in progress.
Prioritize the changes you
need to make, and then wrap
a pair of horn-rimmed glasses
around your face.
It’s time to grab your virtual red pens,
my Editing Friends.
Remember: you control the draft.
– Stefanie Flaxman

30. If you want to reach your audience, they
first need to understand your message.
Listen to Editor-in-Chief to learn more
about the art of writing, updated for the
digital age.
Listen to Editor-in-Chief