Nordic Mobile Payments and Commerce 2015 agenda

For more information please visit: www.mcpnordic.com
NORDIC MCP 2015
Mobile Commerce & Payment
YOUR ESSENTIAL EXECUTIVE TOOLKIT January 21st - 22nd Stockholm Sweden
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MOBILE BANK
TECHNOLOGY
DEFINING
THE
FUTURE
OF COMMERCE
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Speakers
Annika Englund, co-founder and Chief Marketing
Officer, Wifog
Annika Englund is currently the co-founder and Chief
Marketing Officer at Wifog, Sweden’s first fully ad-funded
MVNO founded 2013. She has a long experience in
integrated multi-channel communication, PR, investor relations and
market communication from several leading roles in sectors
such as technology start-ups, international telecom, retail and
internet. With a background at Dagens Nyheter, Icon Medialab
and Neonode her speciality is understanding and cultivating
new business models turning them into profitable and under-standable
concepts for broad audiences.
Sergej Kotliar, Digital Strategist, BAS ITG
Sergej is a M.Sc from KTH, and a serial entrepreneur
mainly in a mobile space. He’s founded a number of
startups, most notably the market leading coupon
app Rabble, and before that worked with business development
for Bonnier. Recently, he’s helped establish BAS ITG’s leading
position regarding strategy services in the digital currency
space, with an unmatched knowledge of both the technical
aspects of cryptocurrency, bitcoin industry know-how as well
as business strategy in e-commerce industry.
Claudio Simatovic, CEO, Retain24
Claudio currently holds a position as CEO at Retain24,
the leading Nordic Gift Card provider that he co-founded
in 2005. Retain24 offers a full service concept for
electronic gift cards. In 2010 Claudio also co-founded
PRESEND.COM, the leading Nordic-Baltic prepaid program
manager. Claudio has an entrepreneurial background that,
amongst other things, includes co-founding of ShopTalk In
Store Advertising, a company that was first to launch cart
advertising as a media channel on the Nordic market. The company
was acquired by Clear Channel, a global media company with a
broad range of media programs in 67 countries.
Björn Segendorf, Adviser, Ph.D, Sveriges
riksbank, Division for Financial Infrastructure,
Financial Stability Department
Björn Segendorf is adviser and researcher at the
Financial Stability Department at Sveriges Riksbank.
Main areas of expertise are retail payments, financial
infrastructure and related policy areas. He represents
the Riksbank at the Payment and Settlement System
Committee in the ESCB and he has also been a member of the
BIS/CPMI (formerly CPSS) working groups on retail payments.
The two latest CPMI reports in retail payments are on innovation
in retail payments and the increasing role of non-banks in retail
payments. The research has focused on the cost of payments and
the use of payment instruments. Björn has a Ph.D in economics
for the Stockholm School of Economics (1998).
Tomas Ekroth, CFO, Espresso House
Tomas is truly driven, highly focused and result
oriented with a consistent track record of delivering
results. Key competences include very strong analyt-ics/
problem solving, proven senior management skills as part
of multiple management teams and leadership skills as head of
large departments. General management experience includes
developing corporate strategies and very large and complex
change programs in several situations as consultant, as head of
program office but also as part of a business unit management
team responsible for implementation. Functional CFO-experi-ences
includes full spectra, e.g. business control, financial con-trol,
accounting, policy making, external and internal auditing,
investor relations, board interface, equity and debt re-financing.
Neil Smith, Head of Business Development UK
and Europe, Proxama
Neil Smith, Head of Business Development – UK
& Europe. Neil heads up Business Development
for the UK and Europe at Proxama. This includes the
positioning of Proxama’s technology and products in Proximity
Commerce, Payments, HCE/NFC, debit, credit and prepaid and
mobile platforms. Additional areas of expertise and product
knowledge would be in the VAS (Value Added Services). Neil
has worked in a number of organisations where technology
meets financial services and retail for over 20 years and has
held a variety of Specialist, technical, commercial, consulting
and leadership roles inclusive of Fraud, Risk and Compliance.
Neil was also an Associate Member of a key business consul-tancy
firm ‘The Business Performance Consultancy Group’ and
has held senior positions in VISA and ‘The International Investor’
amongst others.
Neal Michie, Technical Business Development
Director, Helixion
Neal joined the business in 2010 and quickly established
himself as a key member of the team. Possessing
strong technical ability built over 10 years in mobile
development, he recently moved into the Business Development
role allowing customers to benefit from talking to someone who
has real in-depth technical knowledge and understanding of not
only our products and services, but the marketplace in general.
Moe Levin, Director of Business Development
Europe, Bitpay
Moe Levin, Director of European Business Development
at BitPay, is a tech-adventurer and futurist interested
in the growth and future of what is probably the greatest innovation
since the internet. Prior to joining Bitpay, Moe organized the
most successful North American and European Bitcoin con-ventions
in Miami and Amsterdam, after a long history in the
publishing and marketing industries.
Michel-Ange Camhi, Senior Business Developer,
Worldline, France
Michel-Ange Camhi is a long time (2004) expert of
NFC, now a Senior Business Developer at Worldline,
in charge of mobile payment and wallets, after 8 years
of experience in R&D management around Mobility, NFC, Internet
of Things and Artificial Intelligence, and previous experience as a
systems engineer. Michel-Ange holds an engineering degree from
Ecole Centrale de Lille in automatic control and computer science.
2 Nordic MCP 2014

Bogdan Sacuiu, Chief Sales Officer, Seamless
Bogdan brings 20 years of experience from a diverse
range of leading technology companies and is
responsible for global expansion, new customer
engagements and existing accounts management for all
Seamless’ products and service offerings. Bogdan’s experience
extends to international business development, sales, marketing
and project management and has been actively involved over
the last decade in the field of mobile communications. Before
joining Seamless as the Chief Sales Officer, he was VP Sales at
Telepo, a Swedish start-up with offerings for Voice-over-IP, driving
the international expansion of the company. His previous roles
included General Manager for Symsoft regional Middle East
and Africa office, being based in Dubai for 5 years, where he
established the regional business and was responsible for all
areas of field operations including sales, account management,
pre-sales and professional services. Bogdan spent in his early
carrier 6 years with Ericsson, in different senior roles, including
project management, strategic marketing and leading the global
business intelligence activities for the mobile division. Bogdan holds
a Master of Science in Electronics and Telecommunication.
Bengt Nilervall, Head of Payment Systems,
Svensk Handel
Bengt NilervallBengt joined Svensk Handel, the Swedish
Trade Federation in 2009 where he is currently Head of
Payment Systems. Bengt holds an MBA in Marketing
and has a long career in sales and marketing. After graduation,
he worked at several companies in the IT services area. Later he
was involved in the sports and events industry for a number years.
Since 2003 he has been working in the payments industry.
Daniel Döderlein, CEO, mCASH
Daniel is a serial entrepreneur with background from
several IT and Telecom startups. He funded one of
Norways first domain and webhosting companies at
the age of 17. With close to 20 years of entrepreneurial
experience within the field of IT and specifically mobile, Daniel
has a vast business network and relevant domain knowledge for
building a global mobile payments company. After three years of
studying both the proprietary norwegian and later the international
payment networks, Daniel designed a brand new payment infra-structure
and built a business around the technology. The result
was mCASH, a unique payment technology that connects banks,
merchants and end-users in a real time payment and information
sharing network. The company is the first FSA approved payment
entreprise to run 100% in the cloud. mCASH is on the CAB of
Google and has won multiple international awards.
Tor Jacobsen, Managing Director, ValYou
Tor Jacobsen has a Master of Business Administration,
and has worked has carrier within innovation,
technology and within the consumer market. He has
experience from Deloitte, the Nielsen company. Before joining
Valyou, he was the CEO of VG Mobile were he build up VGs
mobile product included their digital payment product VG+.
Tor Jacobsen is now the managing director of Valyou. Valyou is
owned by Telenor and DNB and will launch their mobile wallet in
the Norwegian market within few months.
Speakers
Nordic MCP 2014 3
Kristian Luoma, Business Development
Manager, OP-Pohjola Group
Kristian Luoma works as a business development
manager in OP-Pohjola Group, the biggest Finnish
bank. Kristian has worked in startups and Nokia – in various
product management and partnering roles, building products for
millions of mobile and internet users. OP-Pohjola has invested
heavily in mobile development to innovate new and useful
financial services.
Johan Samuelsson, Managing Director, Digital Inn
Johan Samuelsson is an experienced leader in the
hight tech and telecom space, most often acting
in marketing and product management positions.
Having worked both in Asia and US, including 10 years in Silicon
valley, he returned back to Sweden in 2008, assuming the position
as CEO for Citec Information AB. He is currently working for
Digital Inn, Sweden’s largest Apple Premium Reseller, where
he is responsible for all B2B business. Johan has an MSc from
Stockholm School of Economics and an MBA from Harvard
Business School.
Carl Molinero, Head of Digital Business
Development / Board member, GetSwish AB
Responsible for the Strategic Digital Business
Development Agenda within Mobile Payments, Mobile
Wallet, E- & M-com and new Digital Services and Business. Have
had several leading positions within SEB. Working with Swish
together with the owner banks - winner of the Mobile Payment
of the year 2013 - Mobilgalan Sweden and winner of the Mobile
Service of the year 2013 - Telekomgalan Sweden.
Paul Stoddart, Managing Director of Strategy
and Business Development, Vocalink
Paul joined the Board of VocaLink Ltd in June 2012
as Managing Director responsible for Strategy,
Corporate Development, Marketing and the UK & International
Product portfolios incl. BacsACS, Faster Payments, Mobile and
Immediate Payment Services. Paul’s previous role was at Barclays
where he was responsible for M&A and Asset Disposals for
Barclaycard globally, covering Credit Card Issuing, Merchant
Acquiring, Retail & Motor Finance, Loyalty & Reward. Prior to
this Paul spent over 10 years at RBS where he held a number
of senior roles in Group Corporate Development and Retail and
latterly in Global Transactions Services where he ran Product
and Marketing for WorldPay for 4 years and then led M&A and
Corporate Development activities including developing major
commercial relationships with Fortune 500 companies globally.
Outside of VocaLink, Paul is a Non-Executive Director of Invitation
Digital, the UK’s leading web and mobile vouchers and discount
codes business, now majority owned by Vodafone Group.
Svante Tegnér, CEO, Bubbleroom
Svante är grundare och VD för Bubbleroom som
köptes av Consortio Fashion Group 2008. Svante har
lång erfarenhet av E handel, IT och media som grun-dare
och VD av Lejon Media och great Games. Han har även
arbetat flera år som marknadsansvarig i Vin & Sprit branschen.

Content
Agenda
The Nordic MCP 2014 platform is a unique meeting place for MCP professionals to benchmark
their strategy, listen to a practical case studies, discuss current challenges and explore new
innovative tools and models. Explore this years agenda, with all of its speakers, sessions,
interactive panel discussions, round tables and much more.
NORDIC MCP 2015
Mobile Commerce & Payment
YOUR ESSENTIAL EXECUTIVE TOOLKIT January 2015, Stockholm, Sweden
Presents Storytelling
TECHNOLOGY
DEFINING
THE
FUTURE
OF COMMERCE
a
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4 Nordic MCP 2014
Conference-at-a-glance
Day 1 - 21st Jan 2015
13.30 Conference Registration
14.15 Chairmans Opening Remarks
14.30 Retail Perspective- Hear from a leading
Nordic retailer
15.00 Bank Perspective
15.45 Networking Break and 1-to-1 Meetings
16.15 The view from the MNO
17.00 Networking & 1-to-1 Meetings
19.00 Evening Dinner – Open for all
participants
Day 2 - 22nd Jan 2015
08.00 M-Commerce Café
09.00 Tracks Starts
11.00 Tracks Continues
12.30 Networking lunch and 1-to-1 Meetings
13.30 Roundtables
15.00 Infrastructure
15.45 Secure elements
16.30 Panel Discussion
17.15 The Chairmens Closing Remarks
17.30 End Of Conference

Features
Editors Note
Europe is now at the forefront of the mobile payment world. As of
August 2013 18% of transactions across Europe were completed
via a mobile device. The mobile payment world is growing, its in-evitability
as the future of payment is not under debate, how to be
at the top of this new payment world is.Hear from banks, payment
companies, retailers and technology providers discussing the up-coming
trends in mobile.
I believe that Mobile is no longer just one of many mediums in
which you can reach consumers as a point of marketing or sales,
it is fast becoming the primary source. Improvements in security
and the emergence of biometric authentication mean mobile pay-ments
and banking is here now.
The opportunities to personalise, contextualise and locate consumers
opens up incredible doors for retailers outside of marketing. The
opportunity to generate brand loyalty has never been greater.Social
Media is moving almost entirely to mobile. The reality is that there
is now a need for specialised Mobile campaigns rather than broader
campaigns that can be accessed via mobile devices.
Google claim that 84% of shoppers are online via a mobile device
whilst in store, add the fact that a majority of online retailing is now
done on a mobile device: secure, simple and functional mobile pay-ment
is becoming a necessity. This conference hopes to address
what the issues currently are, what is holding mobile payments
and mobile commerce back and who will be at the forefront of this
industry when the explosion of use takes place.
Stephen Brogarth, Project Director, Copperberg.
+46 70 885 63 37
stephen.brogarth@copperberg.com
Nordic MCP 2014
Attending a conference is an investment both in time and money. So
once registered, you should make a commitment to get the maximum
out of your investment. Copperberg conferences are designed to
provide you both freedom and tools to customize the event – to your
needs.
Round Tables
Several round tables are set, each with a specific subtopic within Small
Cell Integration and each guided by a moderator. The session starts
with a captivating 10-minute teaser covering each topics, after which
the moderators instigates enthralling discussions.
Nordic MCP 2014 5

Conference News
600 + minutes of networking
STRUCTURED Networking
Robert Kiyosaki said, “The richest people
in the world look for and build networks,
everyone else looks for work.” Part of
the reason we go to conferences is to
meet other people. This years conference
contains more than 600 minutes of
structured networking time.
Nordic MPC Café
The best ideas come with a “good cup of
coffee.” Our ice-breaker morning session
consists of small Round Tables with
speakers,business partners and attendees
where the participants will discuss the
main challenges and cutting edge topics
of the conference in a relaxed atmosphere.
Peer to peer meetings
Our Peer to Peer meetings are tailor
made for attendees and partners to
privately meet at the conference and
have business critical conversations, on
a prearranged basis via our website.
Don’t wait with starting your next project. Start at the conference. Get at least three action
points from every presentation that you can incorporate in your everyday work or next project,
discuss these action points with the speakers or the other attendees during the networking
breaks or the roundtables and recap before the conference is over. Address you’re unclear
questions during the Panel of discussion. During the conference, exchange contacts and follow
up with them after the conference. Put everything on paper and start working on it the day after
the conference.
“Conferences should present new
and exciting information which can
not be presented differently and
provide plenty of networking
opportunities for attendees to
share their experience and
benchmark their strategy”
Make things happen
6 Nordic MCP 2014

Agenda
We start with
Day 1 – 21st January 2015
13.30 Conference Registration
n 14.15 Chairmans Opening Remarks
A session outlining the theme of the conference. The aims and objectives of the mobile payment and m-commerce
eco system. Why there is a need for this conference and what are the objectives of the event.
n 14.30 Retail Perspective- Hear from a leading Nordic retailer
What are the hopes, dreams and fears for the coming year? M-commerce is more than just mobile payments. How
can a retailer utilise the full potential and are their consumers demanding it? What impact will the cost of new
infrastructure have on the physical stores? Is the need, desire and economy there for change?
n 15.00 Bank Perspective
A case study from a leading Nordic bank on its mobile payment facility. The facts and figures, the decision to go
mobile and where they see the benefits. The issues they have faced so far and the positive figures coming from its
first full year in service.
n 16.15 The view from the MNO
With 2013 - 2014 being the announcement of the mobile wallets throughout the Nordics using the conglomerate
model, why did the Nordic MNO’s not want to go solo in the move towards mobile payments? What are the benefits
of joining forces and what has been the consumer response.
n 17.00 Networking and 1-to-1 Meetings
This two hour period is dedicated to networking, and is your opportunity to catch up with speakers, discuss your
issues with your peers, or look for solutions with business partners.
n 19.00 Evening Dinner
Discuss and evaluate your experiences from the first day of conferencing during our Evening Networking Programme.
During the evening, you will also enjoy an exclusive dinner together with your peers in the lovely city of Stockholm.
Nordic MCP 2014 7

Agenda
Day 2 – 22nd January 2015
n 08.00 M-Commerce Café – the best ideas come with a “good cup of coffee.”
Don’t you think so? We do!
The opening session consists of small round tables with speakers, business partners and attendees where the
participants will revisit the key themes of Day 1 and develop further on the cutting edge topics discussed by giving
their point of view, in a relaxed atmosphere.
n 09.00 Tracks Begin
Track 1 Track 2 Track 3 Track 4
Mobile Instore Payments -
The use of mobile devices to
pay for goods in a physical
store. What technolgies are
currently leading the way in
this area.
n 9.00 MNOs and mobile
wallets
What are their expectations
and is the wallet model the
way forward? Hear from
the Nordics leading mobile
operators.
n 9.30 Mobile Payment
successes where is it present
in commerce
Payments through to value
added services.
n 10.00 NFC Mobile payments
How to succeed where NFC
contactless cards did not.
8 Nordic MCP 2014
The monitisation of Digital
Content.
n 9.00 The state of the Nordic
market
How many users are pur-chasing
in app. What are
the levels of subscriptions
compared to other regions.
n 9.30 Increasing prices or
higher levels of advertising
What is the future outlook
for maximising profits in this
space.
n 10.00 Co exisiting and
working together
How to benefit from user
patterns from various apps to
improve advertising person-alisation.
M-commerce, hear what is
happening in the latest retail
channel. Are mobile devices
just another point of sale
option for retailers or is this a
move to an entirely new form
of consumer behaviour?
What can the retail industry
gain from m-commerce?
n 9.00 Why PoS for online
purchases is moving to
mobile
n 9.30 The role mobile plays
in consumer behaviour.
Research, price checking,
payment?
n 10.00 Would mobile pay-ments
really offer a superior
consumer experience?
What data can be utilised
through m-commerce? Per-sonalised
shopping.
Mobile Financial Applica-tions.
This track will look
beyond mobile payments
and concentrate on the other
financial activities taking
place via mobile devices. The
emergance of P2P mobile
transfer applications. Online
banking moving to mobile
and their specific apps. Text
message loans, trading and
stock applications.
n 9.00 Online banking, the
move from PC to mobile
n 9.30 Mobile transfers, the
future of mobile transactions,
looking at apps such as
Xoom and Swish changing
the landscape of P2P banking.
Is B2B far off?
n 10.00 Various other mobile
apps effecting the landscape
of finances.
Stocks and trading on
mobile, loans, social welfare.
Thought Leaders Thought Leaders

Agenda
Nordic MCP 2014 9
n 11.00 The state of the
Nordic market
What is happening in the
Nordics and where.
n 11.30 What will drive the
mobile wallet market
Is standardisation required,
could too many wallets
cause too much confusion
for the end user.
n 12.00 The end goal for a
win win for all
Linking mobile payments
to loyalty programs, person-alised
commerce and social
networking. The link between
brands, retailers, payments
and consumer.
n 11.00 The role of the MNO
in subscriptions
Should monthly fees be
covered in 24 month
contracts.
n 11.30 The role of the
handset manufacturer, pre
loaded apps
n 12.00 Panel Discussion
n 11.00 Loyalty, couponing,
marketing and payment
The advantages of a strong
m-commerce facility
n 11.30 The need for mobile
specific websites rather than
mobile friendly websites
n 12.00 Bringing mobile to
the physical store
n 11.00 Security and identi-fication
How safe is banking on mo-bile
device
n 11.30 The introduction of
biometric authentication and
how this changes the land-scape
of mobile banking
n 12.00 Mobile finances, the
effect on customer loyalty
12.30 Networking lunch and 1-to-1 Meetings
n 13.30 Roundtables
The afternoon will see the merger of the 4 tracks to bring together competing technologies, banks, MNOs and
retailers. Covering all aspects of mobile payments and m-commerce join industry thought leaders at their tables
and join the conversation.
Mobile wallets and the
general MNO model
M-commerce and
big data, benefits for
merchants
Security and identification - are
mobiles safe for payment
Payment terminals
and infrastructure
Mobile marketing
and advertising
QR codes, more than
just a payment tool

Agenda
Keynote sessions - Following on from the roundtable discussions hear from the experts who define the
mobile payment and m-commerce eco system in the Nordic Region
n 15.00 Infrastructure - deployment of mobile payment terminals. Do mobile payments need a
standardised technology?
n 15.45 Secure elements - who should the cost fall on. MNO’s, end users, merchants
n 16.30 Panel Discussion
A panel looking at mobile payments. This panel will have representatives from each of the mornings tracks. The
panel will be made up of banks, MNO’s, technology providers and retailers. Hear the different perspectives of
the 4 corners of the industry. Is a unanimous outlook possible?
17.15 The Chairman´s Closing Remarks
17.30 End Of Conference
10 Nordic MCP 2014

Venue - Hotel Birger Jarl
The Venue for this years Mobile Commerce & Payments
conference is Hotel Birger Jarl
Named after the founder of Stockholm, Hotel Birger Jarl is a beautiful 4 star hotel located in
central Stockholm. With excellent conference facilities, restaurants and bars, it is a natural
choice for this years forum. It also has modern gym facilities, easy access to public transport
and its own parking garage.
Nordic MCP 2014 11
n Accomodation at Hotel Birger Jarl
We have a prefered rate at the hotel for our delegates and partners.
n Attire:
Business Casual attire is recommended for the conference and evening
events.
n At the event:
The conference ticket includes all refreshments and any evening activities for
all attendees. Other costs such as travel, accomodation, airport transfers and
general expenses are the responsibility of the individual delegate.
n Event Co-ordination & Logisics:
All Copperberg conferences are run by Coordinatum Business Event
Management
For all logistical questions regarding the conference please contact:
Malcolm Larri
Email: malcolm.larri@coordinatum.com
Tel: +46 8 650 02 70
Emilia Rollan
Email: emilia.rollan@coordinatum.com
Tel: +46 8 650 02 70
Venue Address
Hotel Birger Jarl
Tulegatan 8,
Stockholm, Sweden
Conference entrance
Birger Jarlsgatan 61A
General Enquiries
Phone: +46 (0) 8 674 18 00
Website: www.birgerjarl.se
E-mail: infracity@scandichotels.com

Copperberg
Lützengatan 2,
115 20 Stockholm, Sweden
Phone: +46 8 650 02 70
Fax: +46 8 441 07 93
Email: info@copperberg.com
www.copperberg.com
© 2014 Copperberg. All rights reserved.
For more information, email info@copperberg.com or visit www.copperberg.com.
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