SlideShare a Scribd company logo
1 of 1
Download to read offline
WWW.COPERNICA.COM
INTERESTED?
PROCEEDTO
CHECK-OUT?
ONLINESHOPPERS
CHECK-OUT
SALE
RECURRINGSALE
LOYALCUSTOMER
MYACCOUNT
SHOP,CREATEACCOUNTOR
SUBSCRIBETONEWSLETTER
SEARCH
(SEO,SEA,PPC)
FIRSTVISIT
EXIT
EXIT
YES
NO
YES
NO
TypesofCampaigns
withCopernica
-Welcomemail
-Nurture
-RelevantTimeline
-ProfileEnrichment
--Newsletter
-Sales
TypesofCampaigns
withCopernica
-2hrs-Needhelp?
-24hrs-Reminder
-2days-Differentiate
-5days-Incentive
TypesofCampaigns
withCopernica
-Transactional
-SharetoSocial
-Reviewproducts
-Reviewourservice
--Loyalty
TypesofCampaigns
withCopernica
-Nurture
-RelevantTimeline
-ProfileEnrichment
-Retention
--Newsletter
-Sales
-Loyalty
TypesofCampaigns
withCopernica
-Nurture
-RelevantTimeline
-ProfileEnrichment
-Newsletter
--Sales
-Loyalty
-Referral
COPERNICA
COMPLETE
CHECK-OUT?
EXIT
YES
NO
COPERNICA
BACKFOR
MORE
SHOPPING?
EXIT
YES
NO
COPERNICA
COPERNICA
B2CE-CommerceLifecycle
ONLINESHOPPERSFLOW

More Related Content

Similar to Ecommerce B2C customer life cycle

My Right Ad Business
My Right Ad BusinessMy Right Ad Business
My Right Ad Business
gadgetiron
 
Omni Channel Marketing Conference - Nikklas Olsson
Omni Channel Marketing Conference - Nikklas OlssonOmni Channel Marketing Conference - Nikklas Olsson
Omni Channel Marketing Conference - Nikklas Olsson
Tony Booth
 
Membership
MembershipMembership
Membership
trc
 

Similar to Ecommerce B2C customer life cycle (20)

Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid SearchTake the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
Take the "OMG" out of PPC for B2B: Five Strategies for B-to-B Paid Search
 
My Right Ad Business
My Right Ad BusinessMy Right Ad Business
My Right Ad Business
 
Myrightad.com
Myrightad.comMyrightad.com
Myrightad.com
 
My rightad
My rightadMy rightad
My rightad
 
Getting Started With Google Adwords PPC
Getting Started With Google Adwords PPCGetting Started With Google Adwords PPC
Getting Started With Google Adwords PPC
 
Omni Channel Marketing Conference - Nikklas Olsson
Omni Channel Marketing Conference - Nikklas OlssonOmni Channel Marketing Conference - Nikklas Olsson
Omni Channel Marketing Conference - Nikklas Olsson
 
E commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de VeldeE commerce channels - Mathieu Van de Velde
E commerce channels - Mathieu Van de Velde
 
Attribution marketing, from theory to reality - Kwanko
Attribution marketing, from theory to reality - KwankoAttribution marketing, from theory to reality - Kwanko
Attribution marketing, from theory to reality - Kwanko
 
Business Solutions Overview Sales Deck
Business Solutions Overview Sales DeckBusiness Solutions Overview Sales Deck
Business Solutions Overview Sales Deck
 
ALKHEMY - Data Monetisation & IP Generation Agency
ALKHEMY - Data Monetisation & IP Generation AgencyALKHEMY - Data Monetisation & IP Generation Agency
ALKHEMY - Data Monetisation & IP Generation Agency
 
What is PPC Advertising and Why Do You Need it?
What is PPC Advertising and Why Do You Need it?What is PPC Advertising and Why Do You Need it?
What is PPC Advertising and Why Do You Need it?
 
What is PPC Advertising and Why Do You Need it?
What is PPC Advertising and Why Do You Need it?What is PPC Advertising and Why Do You Need it?
What is PPC Advertising and Why Do You Need it?
 
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessThe Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for Success
 
Membership
MembershipMembership
Membership
 
Magento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six MonthsMagento Webinar: 20 Techniques to Double Your Revenue in Six Months
Magento Webinar: 20 Techniques to Double Your Revenue in Six Months
 
Webinar for business: rules for success. By MyOwnConference.com
Webinar for business: rules for success. By MyOwnConference.comWebinar for business: rules for success. By MyOwnConference.com
Webinar for business: rules for success. By MyOwnConference.com
 
iPerceptions & Adgear present: Retargeting 2.0
iPerceptions & Adgear present: Retargeting 2.0iPerceptions & Adgear present: Retargeting 2.0
iPerceptions & Adgear present: Retargeting 2.0
 
Email marketing basics and scrum
Email marketing basics and scrumEmail marketing basics and scrum
Email marketing basics and scrum
 
Shopify Sales strategy for Retail Entrepreneurs: kachingkings.co - PDF
Shopify Sales strategy for Retail Entrepreneurs: kachingkings.co - PDFShopify Sales strategy for Retail Entrepreneurs: kachingkings.co - PDF
Shopify Sales strategy for Retail Entrepreneurs: kachingkings.co - PDF
 
Best Value From Web Advertisin
Best Value From Web AdvertisinBest Value From Web Advertisin
Best Value From Web Advertisin
 

More from Copernica BV

Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
Copernica BV
 
Weg met keuzestress! personaliseren doe je zo
Weg met keuzestress! personaliseren doe je zoWeg met keuzestress! personaliseren doe je zo
Weg met keuzestress! personaliseren doe je zo
Copernica BV
 

More from Copernica BV (20)

Digitale één-op-één communicatie
Digitale één-op-één communicatieDigitale één-op-één communicatie
Digitale één-op-één communicatie
 
'Beste e-mailcampagne 2019' award uitreiking
'Beste e-mailcampagne 2019' award uitreiking'Beste e-mailcampagne 2019' award uitreiking
'Beste e-mailcampagne 2019' award uitreiking
 
Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
Hoe aanhangwagendirect.nl de stijging van advertentiekosten opvangt met slimm...
 
Hoe The Bastard bouwt aan een loyaal klantbestand via e-mail
Hoe The Bastard bouwt aan een loyaal klantbestand via e-mailHoe The Bastard bouwt aan een loyaal klantbestand via e-mail
Hoe The Bastard bouwt aan een loyaal klantbestand via e-mail
 
Warmteservice verhoogt de omzet met 1-op-1 e-mail
Warmteservice verhoogt de omzet met 1-op-1 e-mailWarmteservice verhoogt de omzet met 1-op-1 e-mail
Warmteservice verhoogt de omzet met 1-op-1 e-mail
 
Customer Journey Mapping met e-mailmarketing voor NovaShops
Customer Journey Mapping met e-mailmarketing voor NovaShopsCustomer Journey Mapping met e-mailmarketing voor NovaShops
Customer Journey Mapping met e-mailmarketing voor NovaShops
 
Feiten & Fabels over e-mail uitgelicht: The Bastard case
Feiten & Fabels over e-mail uitgelicht: The Bastard caseFeiten & Fabels over e-mail uitgelicht: The Bastard case
Feiten & Fabels over e-mail uitgelicht: The Bastard case
 
Hoe voordeeluitjes.nl top of-mind blijft door relevante en event-gedreven e-m...
Hoe voordeeluitjes.nl top of-mind blijft door relevante en event-gedreven e-m...Hoe voordeeluitjes.nl top of-mind blijft door relevante en event-gedreven e-m...
Hoe voordeeluitjes.nl top of-mind blijft door relevante en event-gedreven e-m...
 
De beste e mailcampagnes van 2018
De beste e mailcampagnes van 2018De beste e mailcampagnes van 2018
De beste e mailcampagnes van 2018
 
Een persoonlijk wijnadvies van de WIjnbeurs.
Een persoonlijk wijnadvies van de WIjnbeurs.Een persoonlijk wijnadvies van de WIjnbeurs.
Een persoonlijk wijnadvies van de WIjnbeurs.
 
De uitdagingen van e-mailmarketing bij dagaanbieders
De uitdagingen van e-mailmarketing bij dagaanbiedersDe uitdagingen van e-mailmarketing bij dagaanbieders
De uitdagingen van e-mailmarketing bij dagaanbieders
 
Weg met keuzestress! personaliseren doe je zo
Weg met keuzestress! personaliseren doe je zoWeg met keuzestress! personaliseren doe je zo
Weg met keuzestress! personaliseren doe je zo
 
Copernica DMARC analyzer
Copernica DMARC analyzer Copernica DMARC analyzer
Copernica DMARC analyzer
 
Partner Mediapakketten
Partner MediapakkettenPartner Mediapakketten
Partner Mediapakketten
 
Nieuwe Europese privacyregulatie
Nieuwe Europese privacyregulatieNieuwe Europese privacyregulatie
Nieuwe Europese privacyregulatie
 
E mailmarketingtrends voor meer conversie!
E mailmarketingtrends voor meer conversie!E mailmarketingtrends voor meer conversie!
E mailmarketingtrends voor meer conversie!
 
Tien e-mailmarketingtrends voor meer conversie
Tien e-mailmarketingtrends voor meer conversieTien e-mailmarketingtrends voor meer conversie
Tien e-mailmarketingtrends voor meer conversie
 
Customer Lifecycle integratie met e-mailmarketing
Customer Lifecycle integratie met e-mailmarketingCustomer Lifecycle integratie met e-mailmarketing
Customer Lifecycle integratie met e-mailmarketing
 
E-mailmarketing Best Practices voor meer conversie - Digital Marketing in 1 Day
E-mailmarketing Best Practices voor meer conversie - Digital Marketing in 1 DayE-mailmarketing Best Practices voor meer conversie - Digital Marketing in 1 Day
E-mailmarketing Best Practices voor meer conversie - Digital Marketing in 1 Day
 
Ontwikkelingen Copernica Marketing Software 2016
Ontwikkelingen Copernica Marketing Software 2016Ontwikkelingen Copernica Marketing Software 2016
Ontwikkelingen Copernica Marketing Software 2016
 

Recently uploaded

What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
AnaBeatriz125525
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Dubai Multi Commodity Centre
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 

Recently uploaded (20)

How to Maintain Healthy Life style.pptx
How to Maintain  Healthy Life style.pptxHow to Maintain  Healthy Life style.pptx
How to Maintain Healthy Life style.pptx
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?How Do Venture Capitalists Make Decisions?
How Do Venture Capitalists Make Decisions?
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
 
Engagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed GuideEngagement Rings vs Promise Rings | Detailed Guide
Engagement Rings vs Promise Rings | Detailed Guide
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.