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savingtime,becomingmore
efficientandcommunicating
throughblogs
Starts with David Oliver at 4 p.m.
whoamI?
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
WHATTODOWHENIFINISH?
FREE DEMO
LET US SHOW YOU HOW SIMPLY THIS IS.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
ICAS CPAA ACCA Accountancy Age
Accountex IFP ICPA CIMA
Supporters
PromotersAffiliates
McInerney Saunders
Irish Tax Institute
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
abalancedapproach
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
whatISABLOG?
IT’S INFORMATION OR A
DISCUSSION PUBLISHED OR
‘POSTED’ ON THE WEB.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
objectionstoblogging
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
commonObjections
1. We don’t have the time to write that stuff!
2. I hate writing content!
3. Nobody will read our blog!
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
Theroleofablog?
1. To save time
2. Automatically update ‘everything’ including social media, your
website, and your App
3. A communication channel
4.To win new business
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
pdateonce,distributetoallInrealtim
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
oneexample
Integrated
Blog or I-Blog
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
blogupdatingeverythingforyou
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
blogupdatingeverythingforyou
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
Willitreallyhelpwinclients?
1. Increase and improve your SEO
2. Increase visitors
3. Help convert visitors into clients
4. Expand your brand and reach
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
whatissearchengineoptimisation?
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
anoterexampleburgis&Bullock
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
gaindifficultwebrankings:easily
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
creasedtraffic-oftenby50%ormor
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
What about an even harder term?
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
blogscanhelpyouwinclients
1. B2B companies that blog only once or twice a month
generate 70% more leads than those who don’t blog.
2. An average company sees a 45% growth in traffic when
increasing total blog articles from 11-20 to 21-50 articles.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
soablogwill.....
1. Save you time
2. Update all, in real time at the click of a button
3. Add new, relevant content to your website
4. Increase your SEO
5. Win new clients
6. Encourage repeat visitors to your site
7. Future proof your digital marketing
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
notallblogsarethesame!
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
itwontworklikethis!
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
howtogetanintegratedblog
1. If you have an existing blog that’s not integrated, we can
integrate it for you.
2. If you don’t have a blog we can build one for you, train you, and
provide content that helps you make it work, from as little as £65
per month.
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
blogginsmadesimeple!
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
It’sateamgame
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
Designate1co-Ordinator!
1. Play to your strengths
2. Use the resources you have at hand
1. Their role?
1. Co-ordinate blog articles
2. Keep to a schedule
3. Post blog articles
4. Share on key LinkedIn groups
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
guestbloggerswelcome
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
who?
1.Invite clients
2. Clients feel valued
3. Increases trust
4. Locks clients in
5. Helps you
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
directaccess V Co-Ordinator
1. Give them their own account
2. Send the blog in via your co-ordindator
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
sourceofcontent
3. Accountancy profession -
share a relevant news article
through your blog, 1 per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
sourceofcontent
1. Us - use our blog marketing pack and get 2 blog articles each month.
2. Guest bloggers - clients providing 1 blog article per month
3. Accountancy profession - share a relevant news article through
your blog, 1 per month
4. From you - one team member per month
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
1articlefrom1teammember
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
1fromyou
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
contentfromus
1. 2 blog articles every month
2. Complete with SEO
3. Includes images, video or audio files
4. Ready to use
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
Your i-Blog...
Your blog fully designed & integrate into your website
Integrated into all your social media platforms
30 minutes training
A unique ‘How to’ guide
SEO advice for blogs
All this and more for just £750 or £65 per month
Best idea is a free exploratory demo – see stand A 536 or leave your card
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
Yourdemo...
Register for your free demo today!
Your blog and how you can integrate it
Monthly content you can use
Examples of great blogs
The I-Blog solution and what it includes
SEO for blogs
Blog training
Leave your card or visit stand A 356
Or call us on +44 (0) 1325 469603
Or email me danielr@insight-marketing.com
www.salesforaccountants.com danielr@insight-marketing.com +44 (0) 1325 469603
goodluck!
www.salesforaccountants.com danielr@insight-marketing.com
+44 (0) 1325 469603

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Accountex blogs-4-v.1