1.
To discover
new opportunities
ANGELA KOCH INNOVATION FACILITATOR INVITRO INNOVATION
https://www.linkedin.com/in/angelakochangela@invitroinnovation.com

2.
1. Only technology holds the key to Innovation
2. Innovation is about newness
3. Innovation is tangible, like a product / service
4. Innovation work must be serious, hard work
5. Innovation is the job of the gifted few
5 INNOVATION ASSUMPTIONS TO SLAY

3.
RUN OUT OF VALUE CREATION STEAM
CONVENTIONAL BUSINESS WISDOM
CONVENTIONAL BUSINESS WISDOM

4.
The past 200 years
have been been a triumph
of the
RATIONAL BRAIN.

5.
TECHNOLOGY HAS BEEN TOUTED
AS THE SAVIOR TO BUSINESS

6.
E is for _________EMOTION

7.
The results are surprising
when we use our
Hearts
as much as our heads

8.
.
An insurance company space people want to hang out in
RETAIL
EXPERIENCE

9.
.
A taxi company that see’s itself in the convenience not transport business
EXPERIENCE
The simple solution shows that innovative
ideas don’t need to be flashy as long as
they meet customers’ needs. Providing
items to customers when they need them
most solves a major pain point.

10.
.
An retail space where introverts can be themselves?
RETAIL
EXPERIENCE

11.
Default Setting - Blind to the human factor
Business is data rich

12.
ME YOU
EMPATHYWe must find ways to close the Empathy Gap

13.
customers
riders

14.
To increase your empathy
BECOME STUDENTS OF HUMAN BEHAVIOUR
We must get out the office
and see our category and
customer with new eyes.

15.
1. Open yourself to diverse experiences
2. Stay open to everyday observation /
observe rather than ask
3. Step into the world of your user
4. Use your own products
5. Hire your customers
MAKE EMPATHY A DISCIPLINE

16.
1. OPEN YOURSELF TO DIVERSE EXPERIENCES

17.
2. STAY OPEN TO EVERYDAY OBSERVATION
/ OBSERVE RATHER THAN ASK

18.
DREW
MANNING
PERSONAL
TRAINER
3. STEP INTO THE WORLD OF YOUR USER

19.
Gained 30kg in 6 months then lost it!
STEP INTO THE WORLD OF YOUR USER

20.
4. USE YOUR OWN PRODUCTS

21.
5. HIRE YOUR CUSTOMERS
I started hiring high school kids on a part-
time basis. They lived and breathed
snowboarding, and a couple of them went on
to become world champions. Through them,
I learned more about the sport and the
market than I knew possible. That turned out
to be a brilliant move, because they
understood the market differently than I did. –
Founder Jake Burton Carpenter

22.
MAKE EMPATHY A DISCIPLINE
1. Open yourself to diverse experiences
2. Stay open to everyday observation /
observe rather than ask
3. Step into the world of your user
4. Use your own products
5. Hire your customers

23.
The results might surprise You,
when you use your
as much as Your head.