Make Your Web Site Sticky Ppt

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Valeria Maltoni

Marketing Profs B2B Forum in Boston, MA. June, 2008.

Business Technologie

Make your Web site Sticky: 10 new ideas for B2B marketers

Valeria Maltoni, Director, Marketing Communications, SunGard Availability Services

Be kind, for everyone you meet
is fighting a great battle.”
-Philo of Alexandria

Avg. page size Avg. # objects

312K
49.9

25.7

93.7K

233%

[WebSiteOptimization.com - Source: Domenech et al 2007, Flinn & Betcher, 2008] 2003-2008

Never mistake motion for action.”
- Ernest Hemingway

Example of news area

industry terminology

The future

1/3 - editorial
1/3 - community
1/3 - marketing

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