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Writing Engaging Content for the Next Web
and the Socializing of Information
Valeria Maltoni, ConversationAgent.com
Inbound Marketing Summit
October 7, 2009
cutting edge solution-driven
                                   now more than ever
 leading scalable easy to use robust
         synergy best of breed               in this economy
er/best                           best of breed holistic
   enabling peak performance
                                      user friendly
     paradigm     groundbreaking              innovative
                         market-leading
 turnkey world class                            cutting edge
                      paradigm better/best
     mission critical            holistic      solution-driven
 flexible industry standard               easy to use
   innovative insight, action, results       turnkey
    now more than ever           enabling peak performance
                        value added scalable
world class synergy
                            benchmark         solution-driven
         groundbreaking
                                    mission critical
  in this economy cutting edge
                                     groundbreaking
          market-leading                 http://www.flickr.com/photos/picsbycam/3564484484/in/set-72157621283414267/
definitely opinionated



                        http://www.flickr.com/photos/picsbycam/3396284041/in/set-72157621709286706/
http://www.flickr.com/photos/picsbycam/3533395983/
highly controlled




                    http://www.flickr.com/photos/atomicbartbeans/366499457/
less controlled




chaos?
                http://www.flickr.com/photos/ckirkman/32013607/
ongoing




http://www.flickr.com/photos/31748439@N06/3543832394/
context

          http://www.flickr.com/photos/philliecasablanca/2494647968
RSS




relationships activate content

                                 http://www.flickr.com/photos/financialaidpodcast/1349643495/
words are like legos




for readers



                     http://www.flickr.com/photos/wwworks/2472232245/
are you helping customers tell a story?




                                          http://www.flickr.com/photos/piet_musterd/1858568495/
are we there yet?
Inbound Marketing Summit 2009
where are you going?




                       http://www.flickr.com/photos/tobyleah/2721717063/
your content = their special powers




                            http://www.flickr.com/photos/levork/2053005905/
content delivery           share thought leadership
                           educate
                           connect the dots
                           interact
  build community
  share assets
                                     build community
                                     communicate

   research                      comment
   educate                       share thought leadership
                educate
                humanize


                    address different learning styles
is it...

      helping conversion
      connecting to value
      building relationships
      extending to influentials

      engaging via education
http://www.watblog.com/2008/08/19/why-google-wants-the-white-space-between-your-tv-channels-spectrum/
staying connected   getting things done


                                      http://chitika.com/research/2009/social-vs-search/
How do you get
                     there?




they see something
different
universal opt in form
on-exit survey




                        permission to connect
rules of engagement




                      http://www.flickr.com/photos/39911510@N00/2183868667/
Inbound Marketing Summit 2009
Inbound Marketing Summit 2009
think pass along value

                         http://www.flickr.com/photos/gadgetgirl70/210839350/
think their POV




                  http://www.flickr.com/photos/tomsaint/2672214636/
build over time

                  http://gizmodo.com/387742/worlds-tallest-lego-tower-
                                            reaches-10096+foot-mark
from customers to fans




                         http://www.flickr.com/photos/paulrobertlloyd/3949187128/
Valeria Maltoni, ConversationAgent.com
Inbound Marketing Summit
October 7, 2009

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Inbound Marketing Summit 2009