SlideShare ist ein Scribd-Unternehmen logo
1 von 29
Downloaden Sie, um offline zu lesen
Converge Enterprise
Sell + Market + Service + Collaborate
Boards have it on their agendas;
Human Resource Directors are
searching for best professionals in
this field;
Chief Marketing Officers are
juggling among the different tactics
to show the best result.
In short everyone is trying to figure out what the right “strategy” is, anyway!
Any guesses
to what is
being
referred to
here??
No we are not talking about any new technological development, or a
new corporate roadblock – the topic referred to here is
SOCIAL MEDIA STRATEGY
According to Davia Temin, global reputation strategist,
even today, blogs on social media cautions continue to draw
significant readership. Why –
Because the world has changed seismically. Corporate social
media has gotten far more sophisticated, and far more
CONFUSED.
You might wonder that social media
is nothing new. Probably most of
you are already using this medium
to reap business benefits.
But the question is – Have you been
successful in doing so?
The list of questions companies
struggle to answer
Is any corporate social strategy private anymore?
How does branding over social media really work?
Should CEOs tweet?
What should an organization stand for on social media?
What should its “voice” be?
Who will own that voice, and should employees be empowered to post
on their own, or should they need to be vetted?
How should those efforts coordinate with more traditional corporate
communications and marketing efforts?
How should an organization respond to detractors, as well as to
friends?
Who should control the function, and to whom should it report?
What will get the organization liked, and what will get it hated, and
why?
How should organizations communicate to the public, when the public
now communicates back?
How should haters be listened to, responded to, blunted, deferred to?
Reputation Risk vs. Reward
While the rewards of social media are many, there is something
that has held back many small and large companies.
Deloitte‟s National Study – Many businesses perceive social media as the biggest
threat and “technology disrupter” to their business models. They have become
hesitant to embrace it, fearing corporate reputational risk.
What has led to this thinking?
In the quest to do something, few companies have made drastic
mistakes that have turned off the audiences. Let‟s see a few
examples cited by Davia Temin in „10 don‟ts of corporate
social media‟
Over-marketing instead of being Social
Forgetting that the brand is on a
social network is one of the worst
corporate social media blunders.
Organizations have not
understood the norms as to how a
company speaks to others, how
much and how often it speaks, and
what is socially acceptable to
speak about.
Some companies have marketed their brands everywhere. They have failed to realize that
every social medium may/may not be appropriate for the brand.
I Me Myself On- Line Persona
Constant self-promotion has driven many
customers away from several corporate
social profiles. Companies have failed to
realize that interacting with customers
over social media is like interacting with
them in real life. It appears selfish and
arrogant to always say nothing but about
yourself.
Following the celebrity strategy
Marketing explicitly in social media is only appropriate for celebrities.
You can say celebrities hold an exception when it comes to social media
marketing rules. This is why when you have a Kanye West tweeting his 4
million followers to buy his album, there is no problem.
However, when a renowned company has done
the same, its one and a half Million followers,
have soon unfollowed it.
Adopting a Pitchy tone
Companies have not worked upon to
make their profiles interesting and
innovative.
Result – Not a single talk about new
innovations coming up, not a single
mention of a secret sale that’s going
on. Soon people have DISLIKED as
they do not want to be Facebook or
Twitter followers of advertising
machine type profiles.
Measuring ROI in followers
While companies have increased the
follower numbers through several short-
cut methods, they have failed to realize
that instead of having loyal customers,
their social profiles is filled with groups of
lurkers (people who look at a page and
follow it, but never click on it again).
Worrying too much about number of followers has been on most
companies’ radar. But then has this tactic been good?
Unable to beat the hate
Often companies have remained
silent against the haters present in
the online community. Some have
even gone up to the extent of deleting
the negative comments.
Negative
Comment
Organizations have not understood that sparkling dialogue with
audience is a great way to increase ROI. And those haters who get
involved in a heavily positive experience with the brand are more likely
to interact with that brand and consume its product lifetime.
Leaving a page to stagnate
Companies have let their social media pages to decay i.e. leaving it
unattended, unchanged or uncurated for too long. Consequently,
customers (who have tried to reach to the brand through these pages)
have felt neglected and frustrated.
In most instances,
companies have been
unaware about the
applause/criticism they
have received on their
own orphan pages.
Robotic, faceless brand
Customers always prefer working with real
people in the digital age. And because
customers have not seen — the people
behind the logo, they have been unable to
associate with certain brands.
As a result - instead of loyal, trusting fan
bases, companies have had group of ―fair
weather‖ consumers.
No! Small but significant number of enterprises have experienced new horizons of Social
Media success
Here‟s a snippet of 6 KEY FINDINGS published in the TCS 2013
Global Trend Study
1. 38% companies have rated ROI on social media as positive
2. 70% companies run or plan to run an Online Consumer Community through the
social media
3. 89% of the leaders value consumer opinion voiced on any social platform
4. Marketing (69%) followed by sales (58%) and customer service (49%) monitor social
dialogue
5. 53% companies will spend < $2.5 million next year on Social Media
6. Media, Retail, High Tech, Telco & Travel are a few industries to gain optimum
success from social media promotion.
So does that mean social media has turned
out to be a dreaded zone for enterprise?
“Social media is helping us unite and expand. We have
never been so closer to our consumers.‖
- Mark Parker, Nike Pres/CEO
‘’Three years from now, people are going to be sharing 8 to
10 times as much stuff. We’d better be there, because if we’re
not, some other service will be.’’
- Mark Zuckerberg
What has the top stalwarts said
about the importance of corporate
social media ?
Forbes - Corporate social media promotion
will take a new turn in 2014.
Google+ Will Become a Major Factor
It has the second highest number of monthly users - 343 million.
LinkedIn Will Gain Importance for B2B Business Growth
238+ million users (approx),the launch of its Influencers program, will
make it one of the largest sources of content creation and curation.
MySpace – will come back into action
section of experts have hinted at a second successful stint of MySpace.
Image/Video-based content will see more success
Image-based social media sites such as Pinterest, Slideshare, Path and
Tumblr are estimated to grow in the coming months.
Micro video - bite-sized videos to replace the traditional video content
Online addicts are more likely to create and share real-time video from
their smartphones on Instagram and Twitter’s Vine
With big names capitalizing social media to the
fullest. How can the strugglers join the league ?
Social media Etiquette
Give more emphasis to others than yourself. Share
important information esp. those that hold public
interest.
Social Media Monitoring
Monitor and track trends that have garnered
maximum viewership. Aggregate data to get into
the crux of the matter.
Using Social Media
First interact with your community on off-beat topics
before starting industry discussions.
Social Media Analysis
Combine cold numbers with human insights.
Choose metrics related to your highest
organizational goals. Form a theory based on your
past performance.
The blend of social media and CRM
The culture of ―social
networks‖ has changed the
expectations of the people.
Now, customers don’t want to
be ―acquired‖ and ―managed.‖
They want to be delighted and
empowered.
Businesses have recognized
this; which is why now every
enterprise is putting effort to
build authentic and relevant
connections more than ever.
Experts and technological gurus have called CRM, the most important tool for managing
corporate social media campaigning. Let’s see why –
Old-School-Mad-Men-Madison-Avenue
Earlier marketing was all about yelling at
customers about how GREAT products
and services were.
Today, customers fast-forward through
commercials, ignore glossy marketing
materials, and avoid ―Slick Willy‖ sales
reps. Word-of-mouth-recommendation
influences their buying decision.
They interact and decide what they want
to buy among themselves. They talk to
companies on whatever social channel
they choose — and in return expect an
immediate feedback.
Social CRM
Social CRM enables enterprises to become part of
the conversation that customers are having in the
marketing funnel. It helps them become nimble
enough to add value to those conversations.
Result – Customers start knowing and valuing the
companies as trusted resources.
The blend of social media and social CRM enables a
brand to truly listen to its customers more than ever
before.
Engaging with social media conversations, tracking
new leads from a Tweet and moving them into the
sales funnel – are a few USPs of having a social
CRM platform integrated in the business process.
How can Converge
Enterprise be your perfect
Social CRM provider ?
Converge Enterprise is a leading Cloud CRM company offering an innovative
collaboration network portal connecting Customers, Partners and Employees
through social and mobile cloud technology.
The Social Aspect
The whole idea of integrating social tab in Converge Enterprise CRM is to build an
integrated interface for users and customers to share and collaborate.
Using Converge Enterprise CRM, you can get a deeper insight into the customer's
likes, preferences and opinions and accordingly customize your client approach.
Other core benefits to avail through Converge
Enterprise CRM
Converge Enterprise CRM helps you in 10 different ways to improve your
business
1. Single interactive dashboard screen
2. Controlled data access through team management tools
3. Daily activity management from calendar dashboard
4. Automated sales process
5. DRIP marketing automation
6. Customized collaborative reports for daily update
7. Easy & accurate data import
8. Easy customization solutions to suit different industries
9. Easy storage and sharing of documents
10. Google App Integration
Having a diverse sales team, we were finding it difficult to manage all
our custom processes and workflows through some of the existing
packaged Cloud CRM products. We then came across Converge
Enterprise and have been using the platform for over six months and
the experience has been a good one. The CRM is highly
sophisticated and able to handle all our custom workflows very easily
without the need for expensive customization and most importantly
Converge Enterprise support has been very responsive. I can
recommend Converge Enterprise to virtually any business looking for
a powerful and flexible CRM solution.
Salvatore CarrabbaCEO, Salamander Designs
www.salamanderdesigns.com
We have a very aggressive sales and marketing team requiring real
time updates to team calendars and meetings. With Converge
Enterprise we get the flexibility of using it from any device any time
and having all our documents, templates and canned emails stored in
Converge Enterprise, it makes everything so easy on Converge CRM. I
am excited to see my sales and marketing team becoming more and
more productive. Thanks to Converge Enterprise!
Greg DemetriCEO, ClkClk Inc
www.clkclk.biz
Hesitant to take the plunge? Read what our clients
have stated about us
Pricing Details
$9/user/month
$99 for annual purchase
Lite
$29/user/month
$319 for annual purchase
Professional
$59/user/month
$649 for annual purchase
Premium
• Unlimited Leads
• 500 MB Storage
• Resource Library
• All Lite features plus
• Unlimited Contacts
• 2500 emails per month
• 2 GB Storage
• Deals
• Email
• Templates
• Lists and Segments
• Web-to-Lead
• Mass Emails
• Campaigns
• Social Feeds
• Resource Library
• Import
• Export
• Customizable Reports
• Roles and Permissions
• App Store
• All Pro features plus
• Custom Fields
• 5000 emails per month
• 4 GB Storage
• Automation Rules
• Products
• Quotations
• Invoices
• SocialCRM*
• Fax Integration
• App Store
Free Trial is also available for 30 days, which can be upgraded to paid membership
during that period or afterwards.
11501 Dublin Blvd, Suite 200
Dublin, CA 94568
Ph No - 855.411.CRM9
Ph No - 510.924.1683
Email - info@convergeenterprise.com
www.convergeenterprise.com
Contact Us
Have a few queries? No issues! Speak to our consultants.

Weitere ähnliche Inhalte

Was ist angesagt?

Social Media Basics For Executives
Social Media Basics For ExecutivesSocial Media Basics For Executives
Social Media Basics For ExecutivesTim Ho
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of OneOgilvyOne Worldwide
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingLithium
 
Social brand experience
Social brand experienceSocial brand experience
Social brand experiencericardodepaula
 
Beginners guide to_social_media
Beginners guide to_social_mediaBeginners guide to_social_media
Beginners guide to_social_mediavaishali_tasks
 
How to Partner with a YouTube Creator
How to Partner with a YouTube CreatorHow to Partner with a YouTube Creator
How to Partner with a YouTube CreatorOgilvyOne Worldwide
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Ogilvy Consulting
 
Moz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingMoz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingNaveen Srikantaiah
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Sameer Mathur
 
Five Best Practices for Social Media Measurement
Five Best Practices for Social Media MeasurementFive Best Practices for Social Media Measurement
Five Best Practices for Social Media MeasurementRyan Green
 
The Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessThe Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessMichael Brito | Zeno Group
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the EnterpriseOgilvy
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Actionthrillerking
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media SecretsiStrategy
 

Was ist angesagt? (17)

Social Media Basics For Executives
Social Media Basics For ExecutivesSocial Media Basics For Executives
Social Media Basics For Executives
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth Marketing
 
Bank Whitepaper
Bank WhitepaperBank Whitepaper
Bank Whitepaper
 
Social brand experience
Social brand experienceSocial brand experience
Social brand experience
 
Beginners guide to_social_media
Beginners guide to_social_mediaBeginners guide to_social_media
Beginners guide to_social_media
 
How to Partner with a YouTube Creator
How to Partner with a YouTube CreatorHow to Partner with a YouTube Creator
How to Partner with a YouTube Creator
 
Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015Top 10 Lessons From WOMMA 2015
Top 10 Lessons From WOMMA 2015
 
Beginners Guide to Social Media
Beginners Guide to Social MediaBeginners Guide to Social Media
Beginners Guide to Social Media
 
Moz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media MarketingMoz: Beginners guide to Social Media Marketing
Moz: Beginners guide to Social Media Marketing
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
 
Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)Building a Brand (Social Media Marketing)
Building a Brand (Social Media Marketing)
 
Five Best Practices for Social Media Measurement
Five Best Practices for Social Media MeasurementFive Best Practices for Social Media Measurement
Five Best Practices for Social Media Measurement
 
The Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on BusinessThe Rise of the Social Customer and Their Impact on Business
The Rise of the Social Customer and Their Impact on Business
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the Enterprise
 
The New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to ActionThe New Conversation:Taking Social Media from Talk to Action
The New Conversation:Taking Social Media from Talk to Action
 
7 Social Media Secrets
7 Social Media Secrets7 Social Media Secrets
7 Social Media Secrets
 

Andere mochten auch

Motivacion image
Motivacion imageMotivacion image
Motivacion imageelvineloy
 
Material control and its techniques
Material control and its techniquesMaterial control and its techniques
Material control and its techniquesnidhikathakur
 
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...Tringa Shpendi
 
Melissa's professional presences and GA stuff
Melissa's professional presences and GA stuffMelissa's professional presences and GA stuff
Melissa's professional presences and GA stuffMelissa Stock
 
History of computer
History of computerHistory of computer
History of computerfurqan40
 
Aterramento ground 1 - dimensionamento
Aterramento ground 1 - dimensionamento Aterramento ground 1 - dimensionamento
Aterramento ground 1 - dimensionamento Ragamurf
 
GOOGLE GLASS AT ITS BEST
GOOGLE GLASS AT ITS BESTGOOGLE GLASS AT ITS BEST
GOOGLE GLASS AT ITS BESTSuhani Varshney
 
My profile
My profileMy profile
My profileyoenaz
 
Presentation - Montesseri Eğitimin Özel Eğitimde Kullanımı
Presentation - Montesseri Eğitimin Özel Eğitimde KullanımıPresentation - Montesseri Eğitimin Özel Eğitimde Kullanımı
Presentation - Montesseri Eğitimin Özel Eğitimde KullanımıTringa Shpendi
 
Cara menghapus background putih pada objek foto
Cara menghapus background putih pada objek fotoCara menghapus background putih pada objek foto
Cara menghapus background putih pada objek fotoop4n
 
Material control and its techniques
Material control and its techniquesMaterial control and its techniques
Material control and its techniquesnidhikathakur
 

Andere mochten auch (15)

Motivacion image
Motivacion imageMotivacion image
Motivacion image
 
Using Social Media to get hired
Using Social Media to get hiredUsing Social Media to get hired
Using Social Media to get hired
 
Material control and its techniques
Material control and its techniquesMaterial control and its techniques
Material control and its techniques
 
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...
Otizim spektrum bozukluğu olan çocuklar ve gençler için bilimsel dayanaklı uy...
 
Melissa's professional presences and GA stuff
Melissa's professional presences and GA stuffMelissa's professional presences and GA stuff
Melissa's professional presences and GA stuff
 
Mision
MisionMision
Mision
 
History of computer
History of computerHistory of computer
History of computer
 
Aterramento ground 1 - dimensionamento
Aterramento ground 1 - dimensionamento Aterramento ground 1 - dimensionamento
Aterramento ground 1 - dimensionamento
 
GOOGLE GLASS AT ITS BEST
GOOGLE GLASS AT ITS BESTGOOGLE GLASS AT ITS BEST
GOOGLE GLASS AT ITS BEST
 
My profile
My profileMy profile
My profile
 
Presentation - Montesseri Eğitimin Özel Eğitimde Kullanımı
Presentation - Montesseri Eğitimin Özel Eğitimde KullanımıPresentation - Montesseri Eğitimin Özel Eğitimde Kullanımı
Presentation - Montesseri Eğitimin Özel Eğitimde Kullanımı
 
Cara menghapus background putih pada objek foto
Cara menghapus background putih pada objek fotoCara menghapus background putih pada objek foto
Cara menghapus background putih pada objek foto
 
HISTORIA GRIEGA
HISTORIA GRIEGA HISTORIA GRIEGA
HISTORIA GRIEGA
 
Trabajo preclínica de ortodoncia
Trabajo preclínica de ortodonciaTrabajo preclínica de ortodoncia
Trabajo preclínica de ortodoncia
 
Material control and its techniques
Material control and its techniquesMaterial control and its techniques
Material control and its techniques
 

Ähnlich wie Enterprise Customer Relationship Management

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingCarla Hale
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Filling the digital skills gap through cultural change
Filling the digital skills gap through cultural changeFilling the digital skills gap through cultural change
Filling the digital skills gap through cultural changeDigital Chameleon Learning
 
Social listening, Microsoft
Social listening, MicrosoftSocial listening, Microsoft
Social listening, MicrosoftStuart Pringle
 
Socialize the Enterprise by John Bell
 Socialize the Enterprise  by John Bell Socialize the Enterprise  by John Bell
Socialize the Enterprise by John BellNOEMÍ MEDINA
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 
Social media: new marketing tools –
Social media: new marketing tools –Social media: new marketing tools –
Social media: new marketing tools –Drthomasbrand Limited
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubMarni Blythe Borelli
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Sprf2009 091007211153-phpapp02
Sprf2009 091007211153-phpapp02Sprf2009 091007211153-phpapp02
Sprf2009 091007211153-phpapp02Stephen Darori
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsSociety3
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?Simplify360
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator Juan Camilo Chaves Zuluaga
 

Ähnlich wie Enterprise Customer Relationship Management (20)

Social media marketing ii
Social media marketing iiSocial media marketing ii
Social media marketing ii
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
Filling the digital skills gap through cultural change
Filling the digital skills gap through cultural changeFilling the digital skills gap through cultural change
Filling the digital skills gap through cultural change
 
Social listening, Microsoft
Social listening, MicrosoftSocial listening, Microsoft
Social listening, Microsoft
 
Socialize the Enterprise by John Bell
 Socialize the Enterprise  by John Bell Socialize the Enterprise  by John Bell
Socialize the Enterprise by John Bell
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
 
Social media: new marketing tools –
Social media: new marketing tools –Social media: new marketing tools –
Social media: new marketing tools –
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
New Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country ClubNew Shape of Marketing Avila Country Club
New Shape of Marketing Avila Country Club
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
 
Social Media Marketing Course Training
Social Media Marketing Course TrainingSocial Media Marketing Course Training
Social Media Marketing Course Training
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Sprf2009 091007211153-phpapp02
Sprf2009 091007211153-phpapp02Sprf2009 091007211153-phpapp02
Sprf2009 091007211153-phpapp02
 
Webinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporationsWebinar Australia: What you should know about Social Media for corporations
Webinar Australia: What you should know about Social Media for corporations
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator The Art of Social Selling with Sales Navigator
The Art of Social Selling with Sales Navigator
 

Kürzlich hochgeladen

Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...
Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...
Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...OnePlan Solutions
 
What’s New in VictoriaMetrics: Q1 2024 Updates
What’s New in VictoriaMetrics: Q1 2024 UpdatesWhat’s New in VictoriaMetrics: Q1 2024 Updates
What’s New in VictoriaMetrics: Q1 2024 UpdatesVictoriaMetrics
 
Introduction to Firebase Workshop Slides
Introduction to Firebase Workshop SlidesIntroduction to Firebase Workshop Slides
Introduction to Firebase Workshop Slidesvaideheekore1
 
Comparing Linux OS Image Update Models - EOSS 2024.pdf
Comparing Linux OS Image Update Models - EOSS 2024.pdfComparing Linux OS Image Update Models - EOSS 2024.pdf
Comparing Linux OS Image Update Models - EOSS 2024.pdfDrew Moseley
 
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full Recording
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full RecordingOpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full Recording
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full RecordingShane Coughlan
 
Leveraging AI for Mobile App Testing on Real Devices | Applitools + Kobiton
Leveraging AI for Mobile App Testing on Real Devices | Applitools + KobitonLeveraging AI for Mobile App Testing on Real Devices | Applitools + Kobiton
Leveraging AI for Mobile App Testing on Real Devices | Applitools + KobitonApplitools
 
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Angel Borroy López
 
Salesforce Implementation Services PPT By ABSYZ
Salesforce Implementation Services PPT By ABSYZSalesforce Implementation Services PPT By ABSYZ
Salesforce Implementation Services PPT By ABSYZABSYZ Inc
 
Odoo 14 - eLearning Module In Odoo 14 Enterprise
Odoo 14 - eLearning Module In Odoo 14 EnterpriseOdoo 14 - eLearning Module In Odoo 14 Enterprise
Odoo 14 - eLearning Module In Odoo 14 Enterprisepreethippts
 
Understanding Flamingo - DeepMind's VLM Architecture
Understanding Flamingo - DeepMind's VLM ArchitectureUnderstanding Flamingo - DeepMind's VLM Architecture
Understanding Flamingo - DeepMind's VLM Architecturerahul_net
 
Keeping your build tool updated in a multi repository world
Keeping your build tool updated in a multi repository worldKeeping your build tool updated in a multi repository world
Keeping your build tool updated in a multi repository worldRoberto Pérez Alcolea
 
Post Quantum Cryptography – The Impact on Identity
Post Quantum Cryptography – The Impact on IdentityPost Quantum Cryptography – The Impact on Identity
Post Quantum Cryptography – The Impact on Identityteam-WIBU
 
Osi security architecture in network.pptx
Osi security architecture in network.pptxOsi security architecture in network.pptx
Osi security architecture in network.pptxVinzoCenzo
 
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptx
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptxReal-time Tracking and Monitoring with Cargo Cloud Solutions.pptx
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptxRTS corp
 
Machine Learning Software Engineering Patterns and Their Engineering
Machine Learning Software Engineering Patterns and Their EngineeringMachine Learning Software Engineering Patterns and Their Engineering
Machine Learning Software Engineering Patterns and Their EngineeringHironori Washizaki
 
eSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolseSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolsosttopstonverter
 
Large Language Models for Test Case Evolution and Repair
Large Language Models for Test Case Evolution and RepairLarge Language Models for Test Case Evolution and Repair
Large Language Models for Test Case Evolution and RepairLionel Briand
 
How to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationHow to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationBradBedford3
 
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...confluent
 
Precise and Complete Requirements? An Elusive Goal
Precise and Complete Requirements? An Elusive GoalPrecise and Complete Requirements? An Elusive Goal
Precise and Complete Requirements? An Elusive GoalLionel Briand
 

Kürzlich hochgeladen (20)

Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...
Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...
Tech Tuesday Slides - Introduction to Project Management with OnePlan's Work ...
 
What’s New in VictoriaMetrics: Q1 2024 Updates
What’s New in VictoriaMetrics: Q1 2024 UpdatesWhat’s New in VictoriaMetrics: Q1 2024 Updates
What’s New in VictoriaMetrics: Q1 2024 Updates
 
Introduction to Firebase Workshop Slides
Introduction to Firebase Workshop SlidesIntroduction to Firebase Workshop Slides
Introduction to Firebase Workshop Slides
 
Comparing Linux OS Image Update Models - EOSS 2024.pdf
Comparing Linux OS Image Update Models - EOSS 2024.pdfComparing Linux OS Image Update Models - EOSS 2024.pdf
Comparing Linux OS Image Update Models - EOSS 2024.pdf
 
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full Recording
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full RecordingOpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full Recording
OpenChain AI Study Group - Europe and Asia Recap - 2024-04-11 - Full Recording
 
Leveraging AI for Mobile App Testing on Real Devices | Applitools + Kobiton
Leveraging AI for Mobile App Testing on Real Devices | Applitools + KobitonLeveraging AI for Mobile App Testing on Real Devices | Applitools + Kobiton
Leveraging AI for Mobile App Testing on Real Devices | Applitools + Kobiton
 
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
 
Salesforce Implementation Services PPT By ABSYZ
Salesforce Implementation Services PPT By ABSYZSalesforce Implementation Services PPT By ABSYZ
Salesforce Implementation Services PPT By ABSYZ
 
Odoo 14 - eLearning Module In Odoo 14 Enterprise
Odoo 14 - eLearning Module In Odoo 14 EnterpriseOdoo 14 - eLearning Module In Odoo 14 Enterprise
Odoo 14 - eLearning Module In Odoo 14 Enterprise
 
Understanding Flamingo - DeepMind's VLM Architecture
Understanding Flamingo - DeepMind's VLM ArchitectureUnderstanding Flamingo - DeepMind's VLM Architecture
Understanding Flamingo - DeepMind's VLM Architecture
 
Keeping your build tool updated in a multi repository world
Keeping your build tool updated in a multi repository worldKeeping your build tool updated in a multi repository world
Keeping your build tool updated in a multi repository world
 
Post Quantum Cryptography – The Impact on Identity
Post Quantum Cryptography – The Impact on IdentityPost Quantum Cryptography – The Impact on Identity
Post Quantum Cryptography – The Impact on Identity
 
Osi security architecture in network.pptx
Osi security architecture in network.pptxOsi security architecture in network.pptx
Osi security architecture in network.pptx
 
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptx
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptxReal-time Tracking and Monitoring with Cargo Cloud Solutions.pptx
Real-time Tracking and Monitoring with Cargo Cloud Solutions.pptx
 
Machine Learning Software Engineering Patterns and Their Engineering
Machine Learning Software Engineering Patterns and Their EngineeringMachine Learning Software Engineering Patterns and Their Engineering
Machine Learning Software Engineering Patterns and Their Engineering
 
eSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration toolseSoftTools IMAP Backup Software and migration tools
eSoftTools IMAP Backup Software and migration tools
 
Large Language Models for Test Case Evolution and Repair
Large Language Models for Test Case Evolution and RepairLarge Language Models for Test Case Evolution and Repair
Large Language Models for Test Case Evolution and Repair
 
How to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationHow to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion Application
 
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...
Catch the Wave: SAP Event-Driven and Data Streaming for the Intelligence Ente...
 
Precise and Complete Requirements? An Elusive Goal
Precise and Complete Requirements? An Elusive GoalPrecise and Complete Requirements? An Elusive Goal
Precise and Complete Requirements? An Elusive Goal
 

Enterprise Customer Relationship Management

  • 1. Converge Enterprise Sell + Market + Service + Collaborate
  • 2. Boards have it on their agendas; Human Resource Directors are searching for best professionals in this field; Chief Marketing Officers are juggling among the different tactics to show the best result. In short everyone is trying to figure out what the right “strategy” is, anyway!
  • 3. Any guesses to what is being referred to here??
  • 4. No we are not talking about any new technological development, or a new corporate roadblock – the topic referred to here is SOCIAL MEDIA STRATEGY
  • 5. According to Davia Temin, global reputation strategist, even today, blogs on social media cautions continue to draw significant readership. Why – Because the world has changed seismically. Corporate social media has gotten far more sophisticated, and far more CONFUSED. You might wonder that social media is nothing new. Probably most of you are already using this medium to reap business benefits. But the question is – Have you been successful in doing so?
  • 6. The list of questions companies struggle to answer Is any corporate social strategy private anymore? How does branding over social media really work? Should CEOs tweet? What should an organization stand for on social media? What should its “voice” be? Who will own that voice, and should employees be empowered to post on their own, or should they need to be vetted?
  • 7. How should those efforts coordinate with more traditional corporate communications and marketing efforts? How should an organization respond to detractors, as well as to friends? Who should control the function, and to whom should it report? What will get the organization liked, and what will get it hated, and why? How should organizations communicate to the public, when the public now communicates back? How should haters be listened to, responded to, blunted, deferred to?
  • 8. Reputation Risk vs. Reward While the rewards of social media are many, there is something that has held back many small and large companies. Deloitte‟s National Study – Many businesses perceive social media as the biggest threat and “technology disrupter” to their business models. They have become hesitant to embrace it, fearing corporate reputational risk. What has led to this thinking? In the quest to do something, few companies have made drastic mistakes that have turned off the audiences. Let‟s see a few examples cited by Davia Temin in „10 don‟ts of corporate social media‟
  • 9. Over-marketing instead of being Social Forgetting that the brand is on a social network is one of the worst corporate social media blunders. Organizations have not understood the norms as to how a company speaks to others, how much and how often it speaks, and what is socially acceptable to speak about. Some companies have marketed their brands everywhere. They have failed to realize that every social medium may/may not be appropriate for the brand.
  • 10. I Me Myself On- Line Persona Constant self-promotion has driven many customers away from several corporate social profiles. Companies have failed to realize that interacting with customers over social media is like interacting with them in real life. It appears selfish and arrogant to always say nothing but about yourself.
  • 11. Following the celebrity strategy Marketing explicitly in social media is only appropriate for celebrities. You can say celebrities hold an exception when it comes to social media marketing rules. This is why when you have a Kanye West tweeting his 4 million followers to buy his album, there is no problem. However, when a renowned company has done the same, its one and a half Million followers, have soon unfollowed it.
  • 12. Adopting a Pitchy tone Companies have not worked upon to make their profiles interesting and innovative. Result – Not a single talk about new innovations coming up, not a single mention of a secret sale that’s going on. Soon people have DISLIKED as they do not want to be Facebook or Twitter followers of advertising machine type profiles.
  • 13. Measuring ROI in followers While companies have increased the follower numbers through several short- cut methods, they have failed to realize that instead of having loyal customers, their social profiles is filled with groups of lurkers (people who look at a page and follow it, but never click on it again). Worrying too much about number of followers has been on most companies’ radar. But then has this tactic been good?
  • 14. Unable to beat the hate Often companies have remained silent against the haters present in the online community. Some have even gone up to the extent of deleting the negative comments. Negative Comment Organizations have not understood that sparkling dialogue with audience is a great way to increase ROI. And those haters who get involved in a heavily positive experience with the brand are more likely to interact with that brand and consume its product lifetime.
  • 15. Leaving a page to stagnate Companies have let their social media pages to decay i.e. leaving it unattended, unchanged or uncurated for too long. Consequently, customers (who have tried to reach to the brand through these pages) have felt neglected and frustrated. In most instances, companies have been unaware about the applause/criticism they have received on their own orphan pages.
  • 16. Robotic, faceless brand Customers always prefer working with real people in the digital age. And because customers have not seen — the people behind the logo, they have been unable to associate with certain brands. As a result - instead of loyal, trusting fan bases, companies have had group of ―fair weather‖ consumers.
  • 17. No! Small but significant number of enterprises have experienced new horizons of Social Media success Here‟s a snippet of 6 KEY FINDINGS published in the TCS 2013 Global Trend Study 1. 38% companies have rated ROI on social media as positive 2. 70% companies run or plan to run an Online Consumer Community through the social media 3. 89% of the leaders value consumer opinion voiced on any social platform 4. Marketing (69%) followed by sales (58%) and customer service (49%) monitor social dialogue 5. 53% companies will spend < $2.5 million next year on Social Media 6. Media, Retail, High Tech, Telco & Travel are a few industries to gain optimum success from social media promotion. So does that mean social media has turned out to be a dreaded zone for enterprise?
  • 18. “Social media is helping us unite and expand. We have never been so closer to our consumers.‖ - Mark Parker, Nike Pres/CEO ‘’Three years from now, people are going to be sharing 8 to 10 times as much stuff. We’d better be there, because if we’re not, some other service will be.’’ - Mark Zuckerberg What has the top stalwarts said about the importance of corporate social media ?
  • 19. Forbes - Corporate social media promotion will take a new turn in 2014. Google+ Will Become a Major Factor It has the second highest number of monthly users - 343 million. LinkedIn Will Gain Importance for B2B Business Growth 238+ million users (approx),the launch of its Influencers program, will make it one of the largest sources of content creation and curation. MySpace – will come back into action section of experts have hinted at a second successful stint of MySpace. Image/Video-based content will see more success Image-based social media sites such as Pinterest, Slideshare, Path and Tumblr are estimated to grow in the coming months. Micro video - bite-sized videos to replace the traditional video content Online addicts are more likely to create and share real-time video from their smartphones on Instagram and Twitter’s Vine
  • 20. With big names capitalizing social media to the fullest. How can the strugglers join the league ? Social media Etiquette Give more emphasis to others than yourself. Share important information esp. those that hold public interest. Social Media Monitoring Monitor and track trends that have garnered maximum viewership. Aggregate data to get into the crux of the matter. Using Social Media First interact with your community on off-beat topics before starting industry discussions. Social Media Analysis Combine cold numbers with human insights. Choose metrics related to your highest organizational goals. Form a theory based on your past performance.
  • 21. The blend of social media and CRM The culture of ―social networks‖ has changed the expectations of the people. Now, customers don’t want to be ―acquired‖ and ―managed.‖ They want to be delighted and empowered. Businesses have recognized this; which is why now every enterprise is putting effort to build authentic and relevant connections more than ever. Experts and technological gurus have called CRM, the most important tool for managing corporate social media campaigning. Let’s see why –
  • 22. Old-School-Mad-Men-Madison-Avenue Earlier marketing was all about yelling at customers about how GREAT products and services were. Today, customers fast-forward through commercials, ignore glossy marketing materials, and avoid ―Slick Willy‖ sales reps. Word-of-mouth-recommendation influences their buying decision. They interact and decide what they want to buy among themselves. They talk to companies on whatever social channel they choose — and in return expect an immediate feedback.
  • 23. Social CRM Social CRM enables enterprises to become part of the conversation that customers are having in the marketing funnel. It helps them become nimble enough to add value to those conversations. Result – Customers start knowing and valuing the companies as trusted resources. The blend of social media and social CRM enables a brand to truly listen to its customers more than ever before. Engaging with social media conversations, tracking new leads from a Tweet and moving them into the sales funnel – are a few USPs of having a social CRM platform integrated in the business process.
  • 24. How can Converge Enterprise be your perfect Social CRM provider ?
  • 25. Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology. The Social Aspect The whole idea of integrating social tab in Converge Enterprise CRM is to build an integrated interface for users and customers to share and collaborate. Using Converge Enterprise CRM, you can get a deeper insight into the customer's likes, preferences and opinions and accordingly customize your client approach.
  • 26. Other core benefits to avail through Converge Enterprise CRM Converge Enterprise CRM helps you in 10 different ways to improve your business 1. Single interactive dashboard screen 2. Controlled data access through team management tools 3. Daily activity management from calendar dashboard 4. Automated sales process 5. DRIP marketing automation 6. Customized collaborative reports for daily update 7. Easy & accurate data import 8. Easy customization solutions to suit different industries 9. Easy storage and sharing of documents 10. Google App Integration
  • 27. Having a diverse sales team, we were finding it difficult to manage all our custom processes and workflows through some of the existing packaged Cloud CRM products. We then came across Converge Enterprise and have been using the platform for over six months and the experience has been a good one. The CRM is highly sophisticated and able to handle all our custom workflows very easily without the need for expensive customization and most importantly Converge Enterprise support has been very responsive. I can recommend Converge Enterprise to virtually any business looking for a powerful and flexible CRM solution. Salvatore CarrabbaCEO, Salamander Designs www.salamanderdesigns.com We have a very aggressive sales and marketing team requiring real time updates to team calendars and meetings. With Converge Enterprise we get the flexibility of using it from any device any time and having all our documents, templates and canned emails stored in Converge Enterprise, it makes everything so easy on Converge CRM. I am excited to see my sales and marketing team becoming more and more productive. Thanks to Converge Enterprise! Greg DemetriCEO, ClkClk Inc www.clkclk.biz Hesitant to take the plunge? Read what our clients have stated about us
  • 28. Pricing Details $9/user/month $99 for annual purchase Lite $29/user/month $319 for annual purchase Professional $59/user/month $649 for annual purchase Premium • Unlimited Leads • 500 MB Storage • Resource Library • All Lite features plus • Unlimited Contacts • 2500 emails per month • 2 GB Storage • Deals • Email • Templates • Lists and Segments • Web-to-Lead • Mass Emails • Campaigns • Social Feeds • Resource Library • Import • Export • Customizable Reports • Roles and Permissions • App Store • All Pro features plus • Custom Fields • 5000 emails per month • 4 GB Storage • Automation Rules • Products • Quotations • Invoices • SocialCRM* • Fax Integration • App Store Free Trial is also available for 30 days, which can be upgraded to paid membership during that period or afterwards.
  • 29. 11501 Dublin Blvd, Suite 200 Dublin, CA 94568 Ph No - 855.411.CRM9 Ph No - 510.924.1683 Email - info@convergeenterprise.com www.convergeenterprise.com Contact Us Have a few queries? No issues! Speak to our consultants.