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Step by Step Guide to
Starting a New
 Want to blog but don't know where to start?
      Here's a basic guide to blogging

                                  Rajasekar KS
                        Https://twitter.com/ContentTribe
What are your
goals?

   Begin with clear goals
Begin a new hobby

Add to your regular earnings

Keen to share your expertise in some area

Plan to quit your daytime job soon

Build authority as a subject matter expert

Connect and network with a community
How much time
do you have for
blogging?
 Warning! There’s going to be a fair bit
            of hard work
Are you willing
to learn?
How to choose a theme to blog

How to promote your blog

Which platform to use – blogger, wordpress,
typepad

Which social media to deploy

What do your readers want

How to use Google Analytics
How to select
a theme?
Start with
your
passion
Are you…
a gardening enthusiast
a stamp collector
a techie
an astrology buff
a basketball player
an environmentalist
someone who has a lot of stories to say
a bike or car crazy guy?
Convert your
passion into a blog
Find out what your
audience wants
Google to find out what people are looking
for around your chosen subject

Identify a few topics to start

Plan what readers want after each topic

Build content for each step of the reader's
interest
How to Choose a
name for your
blog?
Smart internet marketing is about choosing a
name that’s familiar (I mean a word already top
of mind)

Keep it small and memorable (makes it easy to
remember and type)

The best keyword for your blog should form part
of your domain name

shopping.com. gadgetgifts.com,
horoscopes.com, technews.com,
guitarlessons.com
Congrats! You've
got a keyword rich
domain name for
your blog
Now, buy the
domain name
Choose a good registrar
www.godaddy.com
www.namecheap.com
www.name.com

Book domain name for 5 to 10 years
(This is a good indication of your long term
plans)
Which blogging
platform should
you choose?
Wordpress, blogger, typepad, moveable type are
popular blogging platforms

Blogger’s drag and drop is easier for those who
don’t know even a bit of html
and don’t want to learn basic code

The rest need a bit of learning
What about
Hosting?
Costs $100 to 150 per year to host multiple blogs

Choose a good company

www.bluehost.com
www.dreamhost.com
www.laughingsquid.us
www.livingdot.com
Ready with
blogging platform!

WHAT NEXT?
You must write at least 300 words per blog post

Write 10 posts before you publish your blog

Post two to four articles a month
Write an SEO-friendly
title for your blog?
Choose the most important keyword phrases
for your blog and write the title

The title is very important as it informs readers
and search engines what the blog is about
CNN.com - Breaking News, U.S., World, Weather,
Entertainment ...

Gift Ideas: Christmas Gifts, Gift Baskets, Gift
Cards, Wedding Gifts

See how clearly they indicate what the site is
about
How to write a
      Search Engine
Friendly Description
When you search, the first line you see
on Google is the title

Shoes, Clothing, and More | Zappos.com
www.zappos.com/
Free shipping BOTH ways on shoes, clothing, and more! 365-day return
policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-
7671.
Women's Shoes - Men's Shoes - Bags & Handbags - Kids' Shoes


The next two lines the description
Readers tend to read the title
and description…
before deciding to proceed
to the site
Walmart: Shop Walmart Online for Low Prices on
Top Brands in Computers, TVs, Toys, GPS, Video
Games, DVDs, Music, Apparel, Housewares, iPod,
Photo, Grocery, ...

Amazon.com: Online retailer of books, video
games, toys, music, and video recordings.
Region 1 DVDs and prices in US dollars.

JC Penney: Provides a variety of apparel for the
whole family, jewelry, housewares and home
decor, and shoes. Includes a gift registry,
employment and credit card ...
Create a compelling
description that converts well

Like a good pick up line
Writing blog post titles
Keyword rich and less
competition

Kick butt headlines that may
not have the exact keywords
targeted
Use Google Keyword tool to
find the relevant keywords
Look for longer keywords that have decent
number of searches and less competition

https://adwords.google.com/o/KeywordTool
Ready to BLOG?
Share your feedback

                           Send a quick question to
         rajasekar (DOT) india (AT) yahoo (DOT) com

                                 Or follow me here
            https://www.twitter.com/ContentTribe
                         www.PositiveMantra.com

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Step by Step SEO Guide for New Bloggers

  • 1. Step by Step Guide to Starting a New Want to blog but don't know where to start? Here's a basic guide to blogging Rajasekar KS Https://twitter.com/ContentTribe
  • 2. What are your goals? Begin with clear goals
  • 3. Begin a new hobby Add to your regular earnings Keen to share your expertise in some area Plan to quit your daytime job soon Build authority as a subject matter expert Connect and network with a community
  • 4. How much time do you have for blogging? Warning! There’s going to be a fair bit of hard work
  • 6. How to choose a theme to blog How to promote your blog Which platform to use – blogger, wordpress, typepad Which social media to deploy What do your readers want How to use Google Analytics
  • 9. Are you… a gardening enthusiast a stamp collector a techie an astrology buff a basketball player an environmentalist someone who has a lot of stories to say a bike or car crazy guy?
  • 11. Find out what your audience wants
  • 12. Google to find out what people are looking for around your chosen subject Identify a few topics to start Plan what readers want after each topic Build content for each step of the reader's interest
  • 13. How to Choose a name for your blog?
  • 14. Smart internet marketing is about choosing a name that’s familiar (I mean a word already top of mind) Keep it small and memorable (makes it easy to remember and type) The best keyword for your blog should form part of your domain name shopping.com. gadgetgifts.com, horoscopes.com, technews.com, guitarlessons.com
  • 15. Congrats! You've got a keyword rich domain name for your blog
  • 17. Choose a good registrar www.godaddy.com www.namecheap.com www.name.com Book domain name for 5 to 10 years (This is a good indication of your long term plans)
  • 19. Wordpress, blogger, typepad, moveable type are popular blogging platforms Blogger’s drag and drop is easier for those who don’t know even a bit of html and don’t want to learn basic code The rest need a bit of learning
  • 21. Costs $100 to 150 per year to host multiple blogs Choose a good company www.bluehost.com www.dreamhost.com www.laughingsquid.us www.livingdot.com
  • 23. You must write at least 300 words per blog post Write 10 posts before you publish your blog Post two to four articles a month
  • 24. Write an SEO-friendly title for your blog?
  • 25. Choose the most important keyword phrases for your blog and write the title The title is very important as it informs readers and search engines what the blog is about
  • 26. CNN.com - Breaking News, U.S., World, Weather, Entertainment ... Gift Ideas: Christmas Gifts, Gift Baskets, Gift Cards, Wedding Gifts See how clearly they indicate what the site is about
  • 27. How to write a Search Engine Friendly Description
  • 28. When you search, the first line you see on Google is the title Shoes, Clothing, and More | Zappos.com www.zappos.com/ Free shipping BOTH ways on shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927- 7671. Women's Shoes - Men's Shoes - Bags & Handbags - Kids' Shoes The next two lines the description
  • 29. Readers tend to read the title and description… before deciding to proceed to the site
  • 30. Walmart: Shop Walmart Online for Low Prices on Top Brands in Computers, TVs, Toys, GPS, Video Games, DVDs, Music, Apparel, Housewares, iPod, Photo, Grocery, ... Amazon.com: Online retailer of books, video games, toys, music, and video recordings. Region 1 DVDs and prices in US dollars. JC Penney: Provides a variety of apparel for the whole family, jewelry, housewares and home decor, and shoes. Includes a gift registry, employment and credit card ...
  • 31. Create a compelling description that converts well Like a good pick up line
  • 33. Keyword rich and less competition Kick butt headlines that may not have the exact keywords targeted
  • 34. Use Google Keyword tool to find the relevant keywords Look for longer keywords that have decent number of searches and less competition https://adwords.google.com/o/KeywordTool
  • 35. Ready to BLOG? Share your feedback Send a quick question to rajasekar (DOT) india (AT) yahoo (DOT) com Or follow me here https://www.twitter.com/ContentTribe www.PositiveMantra.com