Louellen S. Coker of Content Solutions (http://www.yourcontentsolutions.com) and Tamera H. Bennett of Bennett Law Office (http://www.tbennettlaw.com) got together to do a Social Media Makeover for a member of the Women Business Owners of Denton County (http://www.wbodc.org), Cami Sandifer of Hop To It Investigations (http://www.hoptoitinvestigations.com). They shared the five steps they used in the makeover at the organization's November 2009 monthly luncheon.

1. You CAN Social Network A Five Steps to Social Networking

2. Your Guides Louellen S. Coker Content Solutions Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @ContentNotes Tamera H. Bennett Bennett Law Office Web: www.tbennettlaw.com Blog: www.createprotect.com LinkedIn: tamerabennett Facebook: Bennett Law Office PC Twitter: @tamerabennett

3. Getting Started is EASY!

4. Steps to SuccessKnowing Your CommunityCreating Your TrekPicking your CampgroundSetting Guidelines for a Good JourneyClearing the Fog

5. Success Requires Knowing Your Community

6. Clients/customers? Referral sources?Competitors? Related/compatible industries? Setting Google Alerts/RSS feeds

7. Nurturing Your Community Make PEOPLE important Stop Focusing on the influencers Treat everyone like a VIP Stand out from those around you Show a genuine interest in your community members Promote and support the things your community cares about too! Get personal and get real

8. Success Requires Creating Your Trek

10. What are your goals?

11. Who’s doing the work?

13. Hmmm?

14. Small Business Success Stories: Sprinkles Cupcakes

15. Sprinkles: Online Promotions

16. Power of Social Networking Blog Speaking at Conference Podcast

17. Ready toget Started?

18. Picking Your Campground Pitch your tent with easy access Google email address Google alerts/ RSS feeds for content

20. Area of expertise is criminal law.

21. Current clients are criminal law attorneys.

22. Would like larger online presence and to be known as an “expert” in the field.

24. Wordpress blog

25. PI networking on Facebook & LinkedIn

27. Google Local www.google.com/local/add

28. Google Local Sign into your Google account on www.google.com/local/add Set up your company preferences, description, keywords

29. Set up Google Alerts Sign into your Google Account Then go to http://www.google.com/alerts Sends content to your email automatically Select keywords such as “private investigator,” “background check,” and “surveillance”

30. Wordpress Free Blog Where do I put my content? http://en.wordpress.com/signup/

32. Create a personal profile.

34. Sample Facebook Fan Page for a Private Investigator

35. Facebook

36. Sample Facebook Groups: Private Investigator

37. Sample Facebook PI Group

38. LinkedIn www.linkedin.com to sign up

39. Sample Linked in PI Group

40. LinkedIn Family Law Groups

41. Sample LinkedIn HR Groups

42. Twitter www.twitter.com This is a NY-based PI on Twitter. He has almost 3,000 followers viewing his content Great for directing traffic to a blog

43. Guidelines for a Good Journey Get over yourself Don’t think you’re going to solve every problem Integrate social media into your current marketing mix Relax, be the brand (aka your friendly self) Be a risk taker, yet be careful Add value and be helpful Be open and honest Pay attention to your community

44. The Trail social capital = reputation reputation = access access = reciprocity/favors reciprocity/favor = accomplishments accomplishments = trust trust = reputation reputation = social capital

45. Clearing the Fog? Signing up for EVERY Social Media Site Being inconsistent Focusing too much on BUZZ Focusing too much on the “virtual” world Bankrupting your social capital Focusing too much on the money

46. Staying Cool Time Saving Tools & Applications NutshellMail, Tweetdeck, Twhirl Search & Monitor Analytics, Twellow, Twitter Search, Tynt Auto-posting Tweetlater, Blog Posts, Link Posts from Delicious GTD, 4-Hour Work Week Techniques Focus

47. RECOVERY Respond rapidly Acknowledge your mistake Think out loud Connect with peers Show you’re human Feature those you serve

48. Questions? Tamera H. Bennett Bennett Law Office Web: www.tbennettlaw.com Blog: www.createprotect.com LinkedIn: tamerabennett Facebook: http://bit.ly/GYTOu Twitter: @tamerabennett Louellen S. Coker Content Solutions Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @ContentNotes

49. Resources http://www.slideshare.net/ericaogrady/write-that-down-van-wilders-guide-to-social-media http://www.slideshare.net/gioslideshare/from-0-to-social-in-50-minutes http://www.slideshare.net/guestf1e806/social-media-for-nonprofits-overview-presentation?type=powerpoint http://www.slideshare.net/ContentSolutions/a-walk-on-the-wild-side-a-field-guide-to-social-networking