1.
4 Biggest Challenges for Creative Teams Slide 2
Logos, videos, designs, websites — we owe a lot to creative teams. The feeling you get
when you open a file and see the perfect depiction of what you wanted in a design (even
though you may not have known what you wanted) is what makes creative talent
indispensable to an organization.

2.
4 Biggest Challenges for Creative Teams Slide 3
But getting to that point is the challenge. Creative teams must organize requests, listen to
feedback, and seek approvals, all while trying to incorporate their own creative vision,
making it difficult to prioritize and meet deadlines.

3.
4 Biggest Challenges for Creative Teams Slide 4
We surveyed creative teams to discover their biggest challenges and bottlenecks, from
conception to completion.

4.
4 Biggest Challenges for Creative Teams Slide 5

5.
4 Biggest Challenges for Creative Teams Slide 6
According to our survey, 67% of creatives spend at least 25% of their time managing ad-hoc
requests on top of their ongoing projects. This can be due to last-minute changes to existing
projects or other people’s lack of visibility into what the creative team is currently working on.
Without a tool to help creative teams prioritize or share their workload, ad-hoc requests are
inevitable.

6.
4 Biggest Challenges for Creative Teams Slide 7

7.
4 Biggest Challenges for Creative Teams Slide 8
This is the top collaboration challenge for creatives, with 40% saying too much feedback from too
many people leads to differing directions & viewpoints. Bringing in too many opinions can lead to
opposing ideas and uncertainty about what should actually be implemented.

8.
4 Biggest Challenges for Creative Teams Slide 9

9.
4 Biggest Challenges for Creative Teams Slide 10
59% of creatives say that last minute changes in requirements is the #1 reason deadlines aren’t
met. Oftentimes, stakeholders aren’t sure what they want until they see something they don’t
want. Having them provide examples of designs that have a similar look and feel to what they want
can help decrease the number of iterations.

10.
4 Biggest Challenges for Creative Teams Slide 11

11.
4 Biggest Challenges for Creative Teams Slide 12
When asked about their biggest road- block as a
creative professional, 27% say they don’t have
enough time to be creative. That’s a significant
percentage, considering the next biggest roadblock
was 18%, citing unrealistic expectations from
stakeholders.
Not only that, but 50% of creatives say that raw
creativity is the most valuable skill for a creative
professional. With adhoc requests and
unnecessary feedback, creatives are wasting their
most valuable resource: creativity.
Talk to your creative teams and discuss strategies
for managing requests, streamlining feedback,
minimizing last-minute changes, and encouraging
creativity. And remember, it’s important that not
only creative professionals, but other departments

12.
4 Biggest Challenges for Creative Teams Slide 13
recognize when these challenges are thwarting success.

13.
4 Biggest Challenges for Creative Teams Slide 14
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