A collection of images that companies use to help them develop product and corporate strategy. All of them can be played as collaborative, serious games. What images would you like to add?
4. www.conteneo.co
4
Hi-Tech “Whole Product” Planning
The
Product
Hardware
Software
Legacy
interfaces
Networks
& peripherals
Pre-sales
services
Post-sales
service
& support
Templates
Consulting
Where you can show
you understand your
customer’s business
problem and its
solution
Where you can show
you have committed
to solve the problem and have
a pre-engineered solution
What your in-category
competitors have in
common with you
Source: The Chasm Group
9. www.conteneo.co
Phase 1: Completing the Matrix
•What do you do well?
•What are your unique selling points?
•What are your structural advantages?
•What relevant resources you have
access to?
• What are you doing badly?
• What should you improve?
• What should you avoid?
Analyze external attractive factors
facing you like positive market trends
and try to uncover greater potential.
What external obstacles in your are
largely beyond your control?
Example: Unfavourable trends like
downsizing, obsolescence, price wars,
competitors with superior
skills/products, shifts in consumer
tastes and changing technology.
18. www.conteneo.co
280 Group
Four Quadrant Feature Grouping
Skip
Everything
Here
Study More
Study Less Focus Here
Cost/RisktoDevelop
Value to Customers
LowHigh
Low High