Personal Information
Unternehmen/Arbeitsplatz
Enschede Area, Netherlands Netherlands
Beruf
Assistant Professor Digital Marketing
Branche
Education
Webseite
digitalstrategies.blogspot.com/
Info
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Tags
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
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Präsentationen
(4)Gefällt mir
(6)Marketing Challenges in the Social Media era
Efthymios Constantinides
•
Vor 10 Jahren
Presentation E-Travel Summit University Twente
E-Ventual
•
Vor 10 Jahren
Presentation e. constantinides in ut seminar hey tweet face the hyve
Efthymios Constantinides
•
Vor 13 Jahren
Faculty club april 2013 business & science meeting final
Efthymios Constantinides
•
Vor 11 Jahren
Social Media Network Analysis @ Independer.nl
hekman
•
Vor 10 Jahren
Rise of the Marketing Technologist
Scott Brinker
•
Vor 14 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Enschede Area, Netherlands Netherlands
Beruf
Assistant Professor Digital Marketing
Branche
Education
Webseite
digitalstrategies.blogspot.com/
Info
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Tags
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
Mehr anzeigen