9. • Methodology for creative and participative
communication
• Born within LEGO® in the late nineties
• Combines elements of Play and Imagination
with ideas from Constructionism (Papert) and
Constructivism (Piaget)
• Objective driven
• Structured yet flexible
@considiom #legoseriousplay
What is LEGO® SERIOUS PLAY®?
22. “The metaphor is probably
the most fertile power
possessed by man.”
Ortega y Gasset 1883 – 1955
@considiom #legoseriousplay
Why LEGO® SERIOUS PLAY®?
26. @considiom #legoseriousplay
Client Need: Strenghten the links and bonds
in a geographically dispersed team (18)
Methdology: Marshmallow Challenge + Lego
Serious Play
Time: 6 hour workshop
Result: “We are much more a team than I
thought we were”
How and When?
27. @considiom #legoseriousplay
Client Need: Build “value added” arguments
to strenghten sales pitches (12 people)
Methodology: Lego Serious Play
Time: 2 workshop (after a 4 hour technical
presentation)
Result: “It was “relaxed play” with no
pressure but at the same time there was an
important and clear message being
hammered home.”
How and When?
28. @considiom #legoseriousplay
Client Need: Inspire, motivate the board of
directors (10 people)
Methodology: Key note speech (Carlos
Hernandez / Dosabrazos) + Lego Serious Play
Time: 5 workshop (on the back of an 8 hour
DAFO session)
Result: Pending!
How and When?
29. @considiom #legoseriousplay
Client Need: Effective communications skills
training with impact for middle mangers
Methodology: Debate + role plays + Lego
Serious Play
Time: 12 hours
Result: “I can´t believe we are exploring
aggressive behaviour with smiles on our
faces”
How and When?
31. @considiom #legoseriousplay
How and When?
•Engaging groups /audiences
•Networking
•Focused team building
•Deciding and testing company strategy
•Designing new products and services
•Tackling a propblem
•Managing change
•Project management
•Training soft skills
•Coaching