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The Engaging Online Pitch:
Standing out in a Crowded
Media Space
Armadillo Studios Inc – http://www.armadillostudios.ca
Ca...
HELLO.
HI.
HOW ARE YOU?
I’M CONNOR
I RUN
ARMADILLO STUDIOS
www.armadillostudios.ca
AND
THE CALGARY PROBONO
LOUNGE
www.calgaryprobonolounge.ca
WHAT I DO?
I BUILD
WEB SITES & HELP
ENHANCE
ONLINE BRANDING
I DO THIS FOR
BUSINESSES, POLITI
CAL CAMPAIGNS &
NON-PROFIT ORGs
BUT ENOUGH
ABOUT ME.
LET’S TALK
ABOUT YOU
IN PARTICULAR…
HOW DO YOU
STANDOUT?
MY OBVIOUSLY
ANSWER IS
DESIGN
BUT YOU
PROBABLY
GUESSEED
THAT ANSWER.
YOU KNOW THAT
DESIGN IS
IMPORTANT.
YOU
PROBABLY
ALREADY
HAVE…
A WEB SITE …
A LOGO …
SOCIAL MEDIA..
AND…
AN EMAIL
NEWSLETTER.
BUT DO YOU HAVE
…
CONSISTANCY
WHY IS THIS
IMPORTANT
IN DESIGN?
HERE’S A
QUESTION
IN THE PAST
8 YEARS, WHICH
BRAND CAME OUT OF
NO WHERE …
TO BECOME ONE
OF THE WORLD’S
MOST MEMORABLE
BRANDS?
HINT… IT’S
NOT A TECH
COMPANY
IT DEFEATED
ONE OF THE
MOST
RECOGNIZEABLE
NAMES IN THE
WORLD …
HOW DID OBAMA’S
TEAM
BUILD THIS BRAND?
CONSISTENC
Y... and millions of dollars
BUT…
CONSISTENC
Y
ALSO REALLY
HELPED
JOKING
ASIDE…
IN WEB SITES
IN PRINT
IN EMAIL MARKETING
DESIGN
CONSISTANCY
HELPS…
REINFORCE
YOUR BRAND
REINFORCE
YOUR CAUSE
TELL
YOUR STORY
ESTABLISH
YOUR
CREDIBILITY
CONNECT
WITH YOUR
SUPPORTERS.
MY TAKE AWAY
FOR YOU
TODAY.
IS TO LOOK AT EVERYTHING
YOU DO AND ASK
ARE WE BEING
CONSISTANT?
THANK YOU
FOR YOUR TIME.
SERIOUSLY.
YOU ARE ALL
AWESOME
FOR MORE INFO.
HTTP://DIGITAL.DESIGNING-OBAMA.COM/
Armadillo Studios Inc – http://www.armadillostudios.ca
Calgary ProBono ...
Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios
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Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios

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A rapid fire presentation that I put together for the recent Coupons4Giving Lunch and Learn sessions in Edmonton and Calgary. The main topic was the importance of Design Consistency in regards to Design and Branding for NPOs/Charities.

The main ideas are to be consistent in your message and branding in everything you do.

Veröffentlicht in: Design, Technologie, Business
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Coupouns4Giving Lunch & Learn - Consistency In Design - Armadillo Studios

  1. 1. The Engaging Online Pitch: Standing out in a Crowded Media Space Armadillo Studios Inc – http://www.armadillostudios.ca Calgary ProBono Lounge - http://calgaryprobonolounge.ca/ @armadillostudio @ctoverdrive
  2. 2. HELLO.
  3. 3. HI.
  4. 4. HOW ARE YOU?
  5. 5. I’M CONNOR
  6. 6. I RUN ARMADILLO STUDIOS www.armadillostudios.ca
  7. 7. AND
  8. 8. THE CALGARY PROBONO LOUNGE www.calgaryprobonolounge.ca
  9. 9. WHAT I DO?
  10. 10. I BUILD WEB SITES & HELP ENHANCE ONLINE BRANDING
  11. 11. I DO THIS FOR BUSINESSES, POLITI CAL CAMPAIGNS & NON-PROFIT ORGs
  12. 12. BUT ENOUGH ABOUT ME.
  13. 13. LET’S TALK ABOUT YOU
  14. 14. IN PARTICULAR… HOW DO YOU STANDOUT?
  15. 15. MY OBVIOUSLY ANSWER IS DESIGN
  16. 16. BUT YOU PROBABLY GUESSEED THAT ANSWER.
  17. 17. YOU KNOW THAT DESIGN IS IMPORTANT.
  18. 18. YOU PROBABLY ALREADY HAVE…
  19. 19. A WEB SITE …
  20. 20. A LOGO …
  21. 21. SOCIAL MEDIA..
  22. 22. AND… AN EMAIL NEWSLETTER.
  23. 23. BUT DO YOU HAVE …
  24. 24. CONSISTANCY
  25. 25. WHY IS THIS IMPORTANT IN DESIGN?
  26. 26. HERE’S A QUESTION
  27. 27. IN THE PAST 8 YEARS, WHICH BRAND CAME OUT OF NO WHERE …
  28. 28. TO BECOME ONE OF THE WORLD’S MOST MEMORABLE BRANDS?
  29. 29. HINT… IT’S NOT A TECH COMPANY
  30. 30. IT DEFEATED ONE OF THE MOST RECOGNIZEABLE NAMES IN THE WORLD …
  31. 31. HOW DID OBAMA’S TEAM BUILD THIS BRAND?
  32. 32. CONSISTENC Y... and millions of dollars
  33. 33. BUT… CONSISTENC Y ALSO REALLY HELPED
  34. 34. JOKING ASIDE…
  35. 35. IN WEB SITES
  36. 36. IN PRINT
  37. 37. IN EMAIL MARKETING
  38. 38. DESIGN CONSISTANCY HELPS…
  39. 39. REINFORCE YOUR BRAND
  40. 40. REINFORCE YOUR CAUSE
  41. 41. TELL YOUR STORY
  42. 42. ESTABLISH YOUR CREDIBILITY
  43. 43. CONNECT WITH YOUR SUPPORTERS.
  44. 44. MY TAKE AWAY FOR YOU TODAY.
  45. 45. IS TO LOOK AT EVERYTHING YOU DO AND ASK ARE WE BEING CONSISTANT?
  46. 46. THANK YOU FOR YOUR TIME.
  47. 47. SERIOUSLY. YOU ARE ALL AWESOME
  48. 48. FOR MORE INFO. HTTP://DIGITAL.DESIGNING-OBAMA.COM/ Armadillo Studios Inc – http://www.armadillostudios.ca Calgary ProBono Lounge - http://calgaryprobonolounge.ca/ @armadillostudio @ctoverdrive

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