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Polo ADV 420 Powerpoint
- 2. TARGET AUDIENCE • “Polo, the kinds of clothes I design, are the kinds of things that last forever. I love things that stay” – Ralph Lauren • Audience ranges from 20-40 years old • Middle – high class • Go-getters who love to stay on top of fashion
- 3. MAIN WEBSITE • Heart of customers • Stay on top of updating new apparel • Family feel while on website • Easy to access and maneuver to find what you are looking for
- 4. SOCIAL MEDIA • Best way to reach target audience • Many posts with celebrities sporting Polo attire • 9.2 million likes on Facebook • 2.31 million followers on Twitter • 9.2 million followers on Instagram
- 5. ONLINE ADVERTISING • Most ads are on social media cites such as Instagram and YouTube with sponsored videos and pictures. • Should add pay per clicks on websites and social media for demographic help along with analyzing engagement with users.
- 6. INBOUND MARKETING • Great job with content marketing and sending out emails to subscribers • Need to work on getting a blog for customers • Need to work on their search engine -With narrowing down search options - Will help with success of customer searches
- 7. MOBILE ACCESS • Easy to maneuver through their mobile website with slide bar • Constantly updating their mobile websites with new lines, best lines, and best sellers. • Free mobile app to use as well
- 8. BIG IDEA – ELITE MEMBERSHIP Sign up on Polo Ralph Laurens main website for a one time payment of $50 You will receive a monthly text Within the text are unbelievable deals on best sellers and access to preorder future clothing lines Will be able to pre order and receive future lines a week before they drop online and in store
- 9. WHY THE BIG IDEA WILL WORK We will be placing social media ads on Facebook and Twitter which have 11 million avid followers combined. We are expecting 50,000 – 100,000 people to sign up. This will average around 3.75 million in revenue with people signing up alone. With around 15,000 elite members using this per month, we will generate 1.05 million in sales monthly.
- 10. SUMMARY • Have you been a loyal customer to Polo for years? • With a $50 membership payment, you can join the exclusive membership! • Once a month text including unbelievable deals • Pre order new lines and receive them before they drop!