Digital Marketing

1. Digital Marketing
Connor Drummond

2. The Framework for Digital Marketing
• Marketers must excite the costumers about an idea, product, brand,
or company. They can use social networks to communicate deals to
excite customers.
• Marketers must educate the customers about its value proposition
and communicate the offered benefits.
• Customers are able to experience the product or service often
through sites like YouTube in order to assess the products before
buying it.
• Marketers must engage the customer, either positively or negatively.
With engagement comes action, the potential for a relationship, and
possibly even loyalty and commitment.

3. Online Marketing
• Online marketing is the most familiar and well-established element of
digital marketing.
• The basis of any marketing strategy is its goals. The primary goal of any
website is to engage its users by encouraging them to spend time viewing
and interacting with its content.
• The contextual elements of a website design are important and must be in
alignment with the target markets
• A website must have relevant content that engages its users in order to be
successful.
• Websites such as blogs allow their customers to create a sense of
community by interacting, socializing, and sharing their information.

4. Walmart.com
Some companies like
Walmart will make their
website with the primary
goal of engaging the
customer in commerce

5. Social Media Engagement
• Social media satisfies human’s need to be connected with other
people. Brands can leverage this sense of connection on social media.
• One effect of social media is that a person’s information is transferred
to the person’s vast connections across social media, causing the
information to spread instantaneously.
• Through social media, a firm is able to engage with the customer at
any time and from any location.

6. Popular
Social Media
Platforms
Brands often market
themselves on
Instagram, facebook,
youtube, tiktok, and
snapchat.

7. Going Mobile and Social
• 81% of American adults own a smartphone and more than half of
them make purchases on these devices.
• More than 200 billion apps were downloaded globally in 2018
• Apps generate a large amount of revenue through ads, in-app
purchases, and up front prices to download the app.

8. How Firms engage their customers
• Companies learn a lot about their customers by listening to what they
say on social networks.
• Companies can analyze what its customers are saying about them or
their competitors.
• Companies then must implement what they learn from analyzing and
listening to their customers. They can launch a social media
campaign, actively blog, or provide mobile offers.

9. Influencer Marketing
• Influencer marketing is a strategy in which firms use influencers to get
a message to their target audience.
• Firms use well-known names to promote their brand.
• Firms access the efficacy of influencers by considering their relevance,
reach, response, and return.
• There are many types of influencers that can be classified by their
role and expertise, number of followers, or preferred channel.

10. Special K
This is an example of influencer marketing
where Special K paid this social media
influencer to post a picture with their cereal.