1. Meeting needs at higher speed:
Improved service delivery through high-speed broadband
Connecting Up Conference – 16 May 2013
Paul Russell, General Manager - Digital Economy and
Commercialisation , DSITIA (Qld)

2. Today I will cover the following topics:
1. The Digital Economy – why does it matter?
2. How are we currently placed?
3. How can we take advantage of the digital world for a better future?
4. The growing trend of Mobility and Teleworking
•Illustration by Leandro Castelao

3. Now is a difficult time for NfPs

4. What is the Digital Economy ?
Australian Government:
"The global network of economic and social
activities that are enabled by information and
communications technologies, such as the
internet, mobile and sensor networks."
National ICT Australia:
“Wealth creation through the production,
distribution and consumption of goods and
services enabled by digital technologies.”
Plain English version:
The marketplace on the internet.
•Illustration by Leandro Castelao

5. Why the Digital Economy matters
Digital Technologies, Skills and Applications enable
• Productivity and competitivess
• innovation and creativity
• collaboration
• new business models
•Illustration by Paul Foreman
• economic growth
• choice and accessibility to services
• better living standards
• skilled jobs

6. Why does broadband access matter?
A 10% increase in broadband penetration in a
country translates to a 0.9-1.5% increase in GDP.
Czernick, et al (2011), The Economic Journal
In Australia that would equate to $12-19 billion.
•Illustration by Jack Hudson

7. Digital Economy - NBN Related Programs
Digital Hubs $13M over 3 years
Digital Local Government $17M
Digital Enterprise $10M
Teleworking/ National Telework Week Ongoing
Leveraging the NBN to Enhance Service Delivery (DHS) 3 year pilot
Remote Hearing and Vision Services for Children $4.9M
Indigenous Communications $31M over 4 years
NBN Enabled Education and Skills Services $27M over 4 years
Broadband for Seniors $10.4M over 4 years
Digital Regions $60M (concludes June 2013)
Digital Business Ongoing website
Source – DBCDE website 13 May 2013

8. So how are we placed
right now?

9. Broadband subscription by advertised download speed
DBCDE Statistical Snapshot (Last updated 17 April 2013)
Sources: ABS 2013, Internet Activity, Australia, December 2012 and earlier editions, Cat0. No. 8153.0.
Note: Data for December 2009 to 2012 are for subscribers to ISPs with more than 1000 active subscribers. Earlier data is for all ISPs.

10. Access to the Internet
ACMA Report
Source: Roy Morgan Single Source (June 2012)
Note: Base is households with or without
a fixed-line telephone service in the home

11. Smartphone and tablet market, Aust. – key indicators
ACMA Report
Note: Mobile internet subscribers include subscribers using dongles, USB modems, datacards and mobile phone handsets. m=millions.
*Relates to activities in the six months to May 2012.
Key indicator
June 2011 June 2012 % change
Mobile services in operation 29.28 m 30.20 m +3.1 %
Mobile internet subscribers 18.11 m 22.05 m +21.8 %
Persons 18 years+ with a
smartphone
4.25 m
8.67 m
(May 2012)
+104 %
Persons 14 years+ using WiFi
hotspots during the June quarter
1.56 m 2.06 m +32.1%
Smartphone users aged 18
years+ downloading mobile apps
during June
2.41 m 4.45 m +85%
Persons 18 years+ going online via*: May 2012
> mobile phones 9.19 m
> tablets 4.37 m
> a mobile phone and a tablet 3.65 m

12. Market share of smartphone platforms
ACMA Report
Source: Kantar World Panel ComTech, 25 November 2012 data.Note: EU includes France, Germany, Great Britain, Italy and Spain.

13. Source: Sensis, Sensis e-Business Report: The Online Experience of small and medium enterprises, August 2012.
“Internet usage patterns
of Australian SMEs have
remained largely
unchanged over the
past two years.”
Online activities undertaken by SMEs
ACMA Report

14. Online Activities – strongest growth
ACMA Report
Source: ACMA (2012) Report 2 – Australia’s progress in the digital economy: Participation, trust and confidence
INDICATORS (Online population aged 14 years and over) Jun-11 Jun-12 % Change
Shopping related activities (buying/selling, etc.) 6.16 m 7.81 m +27%
Entertainment and amusement activities (stream online
video content, games, etc.)
7.40 m 8.72 m +18%
Communication activities (email, VoIP, instant
messaging)
10.08 m 11.18 m +11%
Research and information activities 10.19 m 10.97 m +8%
* - Online activities that have occurred during the month of June.

15. Source: ABS, 8166.0—Summary of IT Use and Innovation in Australian Business, 2010–11, June 2012.
Value of internet commerce, Australia
ACMA Report
Note: ABS defines internet e-commerce as the purchase/order of goods and services online regardless of whether or not the
purchases were paid for online. Data relating to 2011–12 not available.

16. So what does this mean for NfPs?

17. Incremental
technology –
substitute
value
Disruptive
technology –
game changing
catalyst
A better mousetrap or a real game changer?

18. Digital Disruption

19. The National Broadband Network
Christmas Island
Cocos Island
Norfolk Island
Lord Howe
Island

20. Closing the digital divide

21. What changes can we expect?
• Greater personalisation of services (design led thinking)
• More informed and engaged customers/citizens (social media)
• Government driven by outcomes
• Health and Aged Care – Assistive technologies
• Education – Online opening the vault to opportunities
• Disabilities – NDIS a real game changer
• Workforce – BYOD, teleworking, the Cloud

22. Design Thinking Model

23. NBN-enabled home health care
Acute care
Hospital
Assisted living/
nursing facility
Residential care
Cost of care per day
$10 $100 $1000
Home care
Qualityoflife
Supported
self-management

24. Teleworking
Myth or Reality?

25. What’s wrong with the way we work?
Distance – cripples the
Australian economy
Commuting – makes our cities
inefficient, reduces liveability,
increases transport costs
Silo-ed Workforce – impedes
collaboration and business
innovation

26. Telework the reality
Australia has one of the
lowest telework rates in
the world
Queensland has one of
the lowest rates in
Australia
WHY?
Access Economics (2010) Impacts of Teleworking Under
the NBN
http://www.dbcde.gov.au/__data/assets/pdf_file/0018/13015
8/ImpactsofteleworkingundertheNBN.pdf

27. The Problems with Telework
1. Managerial cultures
1. OHS concerns
2. Trust - working from home seen as
slacking off
3. Employers value workplace interaction
4. Need people to be on hand
5. Mot workplaces reward presenteeism
not productivity
6. There is an unwillingness to become
flexible in the central office
2. Home is not a social or
supported workplace

28. The Emergence of Cowork
Coworking = communal
spaces, independent work.
• Emerged with wifi networks and
mobile computing
• shares ideas
• supports collaboration
• provides informal training –
especially in ICTs
• creates businesses and networks
• Supports the move towards
Activity Based Work (ABW)
• Coworking spaces recognised as
Business Incubators many are
supported with training and
mentoring.
Hub Melbourne Photo: Paul Russell

29. Coworking in and around Brisbane
Sample of Coworking businesses
around Brisbane:
Thought Fort – Fortitude Valley
Rabbit Hole – Fortitude Valley
River City Labs
Co- spaces – Gold Coast
Silicon Lakes – Gold Coast
Global Directory - Deskwanted.com

30. Libraries, TAFE and Universities
• The State Library and the Edge
• The Cube
• Brisbane City Library

31. Bringing together Cowork and Telework
Telework
(Work undertaken
remotely from the central
office)
Institutional workers of
large organisations who
usually work at home
Cowork
(Independent work,
shared facilities)
Creative and freelance
workers using
communal offices and
facilities
Flexible
work
Centres

32. One final thought…
“Too much information can be overwhelming.
Making it so people can act on information…so
they get notified of what’s important…without
being overwhelmed…see what’s going on and
take action…that’s where the real value is.”
Bill Gates - 2008

33. Thank You
Paul Russell
Paul.russell@innovation.dsitia.qld.gov.au

34. Smart Assistive Technologies
Source: HOI (2012) Final Report: Research to inform service delivery models that include the application of Smart Assistive
Technology. Prepared for Queensland Government Department of Communities, Child Safety and Disability Services
Positive client outcomes for elderly and people
with disabilities:
1. Increased independence
2. Confidence to live at home
3. Delay of entry into residential facilities
4. Less anxiety about one’s safety
5. General improvement in quality of life
Ref - Health Outcomes International Final Report

35. Smart Assistive Technologies
Source: HOI (2012) Final Report: Research to inform service delivery models that include the application of Smart Assistive Technology. Prepared for
Queensland Government Department of Communities, Child Safety and Disability Services
Current and ‘In-The-Pipeline’ Technologies:
1. Wearable sensors and systems
2. Sensing technology
3. Ambient sensors
4. Web technology
5. Real-time closed captioning