Growth Driven Design - Add Sales and Marketing to Web Design

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Marketers are overwhelmed with website design looking at it as an enormous beast that needs more toil and sweat than required. The important thing is to start somewhere and use data and analytics to make improvements on the website that is consistent with feedback and other usability factors.

Marketing

Growth-Driven Design
An Introduction
#GDD #MELBHUG

#GDD #MELBHUG
Have you looked at your website lately?

PERFORMANCE
SEO
MOBILE
SECURITY
+
SALES + MARKETING
DESIGN

#GDD #MELBHUG
The Traditional Web Design Process is
Broken.

#GDD #MELBHUG
Your website is continuously evolving.
Let it grow as your business does.

ALL-IN-ONE
Mobile-ready
Integrated
Modern

PERSONALISATION:
Lifecycle Stages
Different Views for
Personas
Language
Location

PERSONALISATION:
Country
Device Type
Referral Source
List-Based
Lifecycle Stages

KEYS TO A
SUCCESSFUL
WEBSITE:
GET FOUND
CONVERT
ANALYSE

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