This document discusses a webinar on reputation management with a focus on online reviews. It explains what reputation management is, why it matters, and how to manage an agency's reputation through tools like Google Business profiles, websites, and reviews on sites like Yelp. It also discusses the importance of reviews, with over 90% of consumers reading reviews. Finally, it introduces reputation management tools from Confluency called Rep Man and a Review Generator that can help businesses monitor their online presence and generate positive reviews.