1.
As-Is
Site structure Contents inventry
Best practices
from other companiers
Comparing contents and structures and
refer to best practices of other company's sites.
Making clear the site structure and
contents of current website.
Design hypotheses of user segments and
scenarios based on access logs.
Ratio
Access log data
Inflow & Outflow pages
User segment & UX scenario
Websites
ecosystem map
Site structure &
Content classification
What is the overall strategy for company’s websites?
How should the relationship of each website be?
INTEGRATE or DIVIDE?
What is the appropriate label?
Food
B
Beer Spirits
Whisky
Vodka
Craft
or
Food
A
Alcohol
Beer
Wine
Content core model
What is the bussiness goal?
What are the user’s tasks?
Where does the user come from and go next?
What is the core content?
Core contents
Inflow Outflow
Iterative IA work
collaborate with
stakeholders!
IA Sprint for EIA
What is the IA Sprint for EIA?
IA Sprint for EIA is a design framework to design information architecture of a large scale enterprise's website.
We defined project template for agile-style information architecture design.
What is the advantage of this framework?
You can collaborate with stakeholders in workshop and prototype hypotheses based on quantitative data.
Atsushi Hasegawa, Mika Nakagaki,
Ayako Moribe, Naoko Kawachi
Concent, Inc. (Tokyo, Japan)
http://concentinc.jp/lab/