Online Engagement Training for Project Safe Trade Staff. Covering how to accomplish the main goals of the PST Social Engagement Plan: Get more likes and Get people to services. This is part I. Part II of the training is here: http://www.slideshare.net/CommunityBridgeVideo/pst-online-engagement-training-ii

1. Project Safe Trade
Online Engagement Training
25 September 2013

2. What is Social Media to You?
How often do you use some kind of social media?
(Facebook, Twitter, Instagram, Linked In)
● A few times a year
● Several times a month
● A couple of times a week
● Every day
● More than 10 times a day

3. the Social Media Landscape...and there’s more

4. We’ll focus on these

5. Goal 1 : Get new ‘likes’

6. Google is Queen:
60% of all searches are on Google
Google algorithms are secret (and
always changing) but they do have a
tutorial
80% of people click on the top 3
results
Google bots search the web and favor
new content (like updated photos and
videos)
Google bots also like links to your site
from other sites, including social media

7. Existing Calpep staff will handle Facebook,
we’ll send them messages to update about
PST
Youtube Videos will be recorded once a
month and posted every other week (and
optimized*)
Youtube Videos will automatically appear on
Google+ Also, strategic messages
Will be used to promote events (January)

8. Smart Tagging
Be Organized
Create Systems
Think Organically
Less is More
Make Connections
Titles Count
(especially for photos on your site)

9. Your Tags are on Page 15
•HIV, AIDS, STD, STI, disease, infection, hepatitis C, HepC
•sex, safe sex, safer sex, risk, protection, condom, abstinence,
monogamy, polygamy, communication, honesty
•sex, sexual, sexuality, hetero, heterosexual, homo, homosexual,
bi, bisexual, same sex, partner, spectrum, men who have sex
with men, MSM, trade, closet
•PEP, post exposure prophylaxis, PrEP, pre exposure prophylaxis,
truvada
•alcohol, drinking, drugs, abuse, abusing, addiction, responsible,
responsibility, risk reduction, harm reduction

10. Goal 2 : Get people to services

11. Engagement is Key
People don’t like to be lectured to
How can you create conversation?
Ask people to tag themselves/their posts when they engage
Sharing is Caring
Connect people to real world events when you can
Pre/During/Post events counts

12. Facebook quizzes will be recommended
Youtube Comments should be regularly
screened and answered
Quizzes can also appear on Google+
We’ll add Google Hangouts on Air in Spring
Encourage Instagram posts through contests
and prizes
Sharing, sharing, sharing

13. How do we know it works?

14. Google is Queen
Global Results

15. Analytics

16. It get’s easier

17. We can bring these tools together with...

18. Hootsuite
Project Safetrade Hootsuite
Lets you review all your
engagement in one place
Lets you write once to post to
many places
Lets you schedule posts FOR
APPROVAL by CalPep staff

19. Practice with the Message Chart
MIX & MATCH
Messages will focus on getting the audiences to SHARE information
and GET young MSM of color to ACCESS SERVICES.
Project Safe Trade is
You should go
Get help with
I got help with
How to sign up for
Did you know?
How you can know
CalPep Location/Phone
Counseling Group
STI/HIV testing
STI/HIV prevention
Negotiating Safe/r Sex
Correct Condom Use
PrEP or PEP
Have questions about?
Dependency Risk Assessment
Submit your question.
Alcohol Risk Reduction
This week’s answer on FAQ’s:
Drug Risk Reduction

20. Project Safe Trade
Online Engagement Training
25 September 2013