Some helpful info for small businesses looking to make videos. What are the tradeoff's for hiring different people to do the work? What do you need to know & do to make the best video possible? CBV staff is available to give this training at your organization; this particular presentation was given to members of Oakland Grown and the Oakland Sustainable Business Alliance in April 2013. A special thank you to Techliminal for hosting the event.

1. Agile Video
Oakland Grown
April 2013
Thursday, April 11, 13

2. Our Old Way
Thursday, April 11, 13

3. Three Kinds of Service
Good
Fast Cheap
Pick Two!
Thursday, April 11, 13

4. Team players & tradeoffs
Experience
Seasoned Pros
Young Professionals/Hobbyists
Students/Interns/DIY
Good Fast Cheap
Thursday, April 11, 13

5. With all of these
What you’re paying for
Seasoned Pros
6% 1% 6%
Young Professionals/Hobbyists
26%
Students/Interns/DIY
41% Talent/Experience
Insurance, Licences
Taxes
Health
21%
Equipment
Marketing, Legal
Thursday, April 11, 13

6. Old or New...The Process
Thursday, April 11, 13

7. Making 1 Video = Making 3
• The one we WRITE
• The one we SHOOT
• The one we EDIT
Thursday, April 11, 13

8. Writing
It all begins with the
blank page
Thursday, April 11, 13

9. Writing
• Script
• Shot List
• Storyboards
• Story cards
• Whatever works
for the team
Thursday, April 11, 13

10. Pre-Production
• Pre-Production is any planning
that organizes shoot days.
• Writing/Rewriting
• Coordinating WHERE filming
will happen
• Coordinating WHO needs to
show up (cast & crew)
• Any other logistics
Thursday, April 11, 13

11. Shooting (Videotaping)
• Any work with cameras
• Could also involve lighting and
sound (equipment/crew)
• Footage is precious; we make
copies as soon as possible
(even while shooting).
• Can be fiction or non-fiction/
scripted or documentary style.
Thursday, April 11, 13

12. Editing (& Distro)
• Copy & organize media
• Editing includes video, audio,
music, graphics, on screen text
and more
• This is usually the most time
consuming & expensive part of
the process
• A lot can change (improve)
here, but not everything
• Watch out for waffling
Thursday, April 11, 13

13. Our New Way
Thursday, April 11, 13

14. Agile Billing
• Monthly fee dedicates us to you for a % of
time
Good
• Bi-monthly or monthly videos, weekly
progress updates
ble
rda
• All phases of filmmaking covered
Cheap
ffo
A
• Upload for web and some search engine
optimization included
• As many changes as you want in the time
budgeted
Fast
Thursday, April 11, 13

15. How it works
• Overhead is distributed between multiple
projects
Good
• Communication is constant
• We’re consistently working on your project
ble
rda
Cheap
ffo
• Everyone knows what to expect. No surprises. A
• We can always change direction (agile)
• If you need to take a break, we credit you Fast
back 50%
Thursday, April 11, 13

16. What we offer
• Crews at all levels
• You can feel good - we support Oakland youth Good
ble
rda
Cheap
ffo
A
Fast
Thursday, April 11, 13

17. Tips & Tricks (either way)
Thursday, April 11, 13

18. Before hiring, sketch out ideas.
• Audience
• Message
• Budget
• Distribution Plan
Thursday, April 11, 13

19. Pick your team:
Both in house &
contractors
Life’s too short not to have fun when
making movies!
Set up a team that will enjoy working
parallel & in cooperation.
Thursday, April 11, 13

20. Let your team know:
• What will you shoot?
• What can’t you shoot? (time & budget)
• When will you shoot?
• Where will you shoot?
• How will you shoot? (style)
Thursday, April 11, 13

21. It helps if you...
• Share Your Budget
• Complete a contract or memo
of understanding BEFORE
work begins
• Delegate ONE point person for
communication
• Stay realistic about goals and
changes
• Consider diversity
Thursday, April 11, 13

22. Com
i
Soo ng
n!
Workshop Weekend: Video
@ Techliminal
July 20-21 2013
Thursday, April 11, 13

23. Agile Video
Oakland Grown
April 2013
Thursday, April 11, 13