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Communication Understanding
Kata
Deliberate Practices for Shared
Andrew Annett

Susan Johnston
PLEASE NOTE
SLIDES ≠ PRESENTATION
• These slides are designed to be viewed in
conjunction with a human being talking
and interacting with you.
• They may not make much sense without
that
Individuals and

INTERACTIONS
over
processes and
tools
Agile Manifesto
Session objectives

Introduce four Communication Kata
Show you how they work
Give you a chance to practise
Who are we?
Andrew Annett
•
•
•
•
•

•

Agile via: Project Management
Communication via: Coaching
Education: Poli Sci + Business
Mission: Improve outcomes with
feedback-driven methods
Last project: Improve a public
sector agency
Current project: Improve a
software product organization

Susan Johnston
•
•
•
•
•
•

Agile via: Professional Coaching
Communication via: Journalism
Education: Psych + Business
Mission: Help you change the
world, one conversation at a time
Last project: Wrote a book
Current project: Launch
a coach school
Please hold
your
questions
until you
have one!
Ready
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap

Doing

Done
Ready

Doing
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap

Done
It’s about the Audience!
Conscious Communication
Brooks’ Law
n * (n-1)
2
2 nodes

5 nodes

12 nodes

1 connection

10 connections

66 connections
So What’s a Kata?
A structured routine
that makes
skills and mindset
teachable
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
KATA 1

SCARF
Don’t worry.
We’ll explain the acronym
in a minute or two.
KATA 1

Your brain is
not your
friend
KATA 1

SCARF
S - Status
C - Certainty
A - Autonomy
R - Relatedness
F - Fairness
KATA 1

EXERCISE

SCARF POKER
SCARF cards – one set per person
Statement cards – one set per table
Someone reads a statement to group
Group members show the appropriate SCARF letter
Discussion:
• Why you selected that element of SCARF
• If statement violates SCARF, how you’d re-word it
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
KATA 2

Intention Check
1. Identify your own intention
2. Share your intention
3. Ask about others’ intentions
Get curious
not furious
KATA 2

EXERCISE

• You are on a project where the product
owner isn’t sharing information your
team needs to do its job.
• As the scrummaster, you need the info.
• You want to build a good relationship
with this PO.
1. Check your intention
2. Share your intention
3. Probe for his intention
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
KATA 3

Myth or
story

Key details
altered

Personal
spin

Generally
agreed

Ladder of
Misunderstanding
KATA 3
WIDENING GAP IN UNDERSTANDING

FACTS
KATA 3

EXERCISE

Place each statement where you think it belongs on the Ladder

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

The report is late.
You don’t respect my need for information on a timely basis.
The new system requires extra steps.
We have a difference of opinion.
You have a hidden agenda.
Every time I give you something to do, you let me down.
Nobody around here cares what users think.
I’m always last in line. Nobody respects my needs.
Only full time employees count around here.
You always disagree with me.
You’re not listening to me.
Jo put her vacation request in early.
Someone should have told me the rules about vacations.
Long term employees get preferential treatment.
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
KATA 4
Empathy Map
What does the person
THINK + FEEL?
What does the person
HEAR?

What does the person
SAY + DO?

What does the person
SEE?
KATA 4

EXERCISE

• Think of someone with whom your
conversations are not successful
• Imagine yourself in their context
• Complete the sensory information on
the empathy map
• Insights?
• How will that change your
communication?
KATA 4

EXERCISE

• Mona has been a project manager for
20 years
• She’s a very senior manager and is at
a pivotal point in her career
• Even though development teams are
adopting agile practices, she insists on
traditional plans, schedules and status
reports.
• The pain this causes is confusion
about organizational direction – are we
agile or not?
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
The Communication Kata
1. SCARF

2. Share Your Intention
3. Ladder of Misunderstanding
4. Empathy Map
Why Practise?
So we will
communicate
consciously

Practise and
repeat
a new kata

Over time,
this changes
people’s
mindsets

Long term,
this can
change a
culture
References + Resources
Books

Articles
•

Status and Self-esteem, David Rock
http://www.psychologytoday.com/blog/your-brain-work/200910/status-moreaccurate-way-understanding-self-esteem

•

SCARF, David Rock http://www.your-brain-at-work.com/files/NLJ_SCARFUS.pdf

•

Digital Empathy Map http://uxempathy.com/2012/10/digital-empathy-map

•

Intention Check, Jim + Michelle McCarthy http://www.mccarthyshow.com/online/
Ready

Doing

Done
Introduction

Kata 1

Kata 2

Kata 3

Kata 4

Wrap
Still Curious?
Questions now + questions later

Andrew Annett

Susan Johnston

andrew@leanintuit.com
@akannett

sue@itsunderstood.com
@itsunderstood

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