Top Trends In Social Media
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Presented by Brandon Uttley/Command Partners to BOMA-Carolinas/WV chapter Oct. 18, 2011.
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Top Trends In Social Media
- 1. Top Trends In Social Media Marketing Presented To: BOMA Carolinas-West Virginia October 18, 2011 Brandon Uttley, APR Command Partners
- 2. What’s Happening What It Means Where We’re Headed
- 4. Welcome to the revolution
- 5. In 2010 Gen Y Outnumbered Baby Boomers
- 6. 97% of them have joined a social network
- 7. By 2013, 164.2 million Americans will use social networks, or 67% of internet users
- 8. Users spend 4 times as much time on social media than email
- 9. 90% of 18-29-year olds sleep with their cell phones
- 10. 1. China 2. India 3. Facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 6. Brazil 3rd largest 7. Pakistan 8. Bangladesh
- 11. More than 1.5 million pieces of content are shared on Facebook Every Day
- 12. 2.5 billion photos/monthly 30 billion content items/year
- 13. 260 billion page views per month 6 million per minute 37.4 trillion per year
- 14. 55% of consumers more likely to recommend after becoming a fan 51% more likely to buy a product after becoming a fan
- 15. Business At The Speed of Like. 382,861 every minute
- 17. Average Time Spent On Facebook 7 Hours Per Month 50% of active users—daily
- 19. YouTube is now the second largest search engine
- 20. 1 in 5 tweets mentions a product or company by name
- 21. 80% of companies use LinkedIn as their primary tool to find new employees
- 22. 24 of the 25 largest newspapers are experiencing record declines in circulation
- 26. Why this matters
- 27. Years To Reach 50 Million 38 13 Radio TV 4 Internet
- 29. Marketing Changes Traditional Marketing Transitional Marketing Interruptive Media Immersive/Engaging Media Mass Media Micro Media One-Way Communications Two-Way Communications
- 33. Blog SMS Facebook Email Social Media LinkedIn Strategy PR Twitter Website
- 34. Social Media Spheres Of Influence Customer Service Marketing Social &PR Media Sales Search Engine Optimization
- 37. And sales
- 41. How Many On Facebook Locally?
- 42. How Many On Facebook Locally? 1.1 million people age 18 and older within 50 miles of Charlotte
- 43. Not Just For Kids Growing In Every Demographic Women 55+ Fastest Growing Segment 45% of US Audience Is Now 26+ 25% Over 35 12% Teenagers
- 45. Age Distribution Across Social Sites Source: Pingdom.com
- 46. What’s Working
- 47. How the Fortune 500 are using social media
- 48. Fortune 500 Branding E-Commerce Research Customer Retention Lead Generation Source: 60 Second Marketer
- 51. B2B Challenges Must establish deeper, more meaningful relationships Focus on value vs. experience B2B buying decisions made by groups Buying cycles are longer
- 52. B2B Opportunities Social Sharing Social Media As A Lead Source Social Media Lead Scoring
- 53. Social Sharing
- 54. Social Sharing Example Facebook YouTube News Blog Release Twitter Slideshare
- 55. Social As Lead Source
- 57. Social As Lead Source
- 58. Social As Lead Source
- 60. How B2B Marketers are using social media
- 61. Spending On The Rise B2B marketers spent $11 million on social marketing in 2009 Expected to increase to $54 million in 2014 B2B marketers seeing benefits of investing in social marketing Especially through the exclusive communities and online events with clients & stakeholders
- 62. Staffing Also Up 40% of B2B companies devote one or more full-time marketers to social media marketing Compared to 54% of B2C companies This level is significant due to smaller B2B marketing departments Underscores the maturing role of social media as a core component of B2B marketing
- 63. Keys To Success Improving marketing efficiencies in every stage of the buying cycle: Prospects > leads > loyal customers Closing the loop with sound marketing analytics for continued improvement
- 64. Social Media Takes A Special Skill
- 65. Empathy
- 66. Good with computers. Not so good with social media.
- 67. Much better.
- 70. Any Questions?
- 71. Thank You! @BrandonUttley @CommandPartners facebook.com/commandpartners linkedin.com/in/brandonuttley