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Tutorial 3 - Ali Jatoi
- 1. COMM 202Tutorial 3: Cover Letters LAPTOPS & PHONES AWAY! NAME TENTS OUT! T15 + T17
- 3. Course Timeline Week 5 Week 9Week 6 Week 8Week 7 • Intro to cover letters • Skills matrix drafts due • Cover letter peer review • Cover letter drafts due • Skills matrix due Friday, October 14th @ 2:00PM • LinkedIn / networking • Event networking / informational interviews • Cover letter & resume due Tuesday, November 1st @ 2:00PM • Networking event on November 3rd • Resume peer review • Resume drafts due Skills Matrix Due Next Friday!
- 5. Activity • Take 2 min to write down 4-5 words that describe you – Have them be related to your skills, personality, etc. THINK LIKE THIS: IF YOU HAD JUST 30 SECONDS TO DESCRIBE WHO YOU ARE.. WHAT WOULD YOU SAY?
- 7. The application process Cover Email Resume & Cover Letter interview Get Hired!
- 8. Why do we write cover letters anyways?
- 9. Why cover letters • Shows your intentions and interests – sincerity and research • Demonstrates ability to communicate – creative and personal • Is an opportunity to elaborate on your stories and personality – drawn from your skills matrix
- 10. Resume vs. Cover Letter
- 11. Resume is about you Cover Letter is about them!
- 13. Elements of a cover letter Opening Skills Matching closing integration branding
- 14. The Opening Dear , My name is , and I am applying to .
- 15. The Opening Dear , My name is , and I am applying to .
- 16. Opening the right way • Expresses keen and genuine interest and/or passion for position • Genuine and unique primary and secondary research indicating interest in company (make sure the research you show is tied to your interest) • Name drop (where applicable) • Makes a clear expression of the skills/experience matching the job description
- 17. An Example
- 18. Another Example
- 19. My OWN ta’s opening How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. After speaking with Jake Woodson, a recent hire, Dion Chen, and other industry professionals, I know that my personality and passion lies in sales and trading. Through my unique athletic background and passion, I will provide competitiveness and drive that will set a benchmark for future interns. I cannot wait to sit on a trading floor, execute trades, and engage in research while receiving mentorship from the most world-renowned investment bank. A career with Goldman Sachs is my one second and this is how I will help Goldman reach its own one second ideal:
- 20. Your Turn!
- 21. Skills Matching • Skills from your skills matrix match the job description (use STARL) • Best relevant experiences • Link education and other training to the job, and link to the co/position if it’s not obvious • Any other qualifications If it doesn’t belong, don’t include it!
- 24. Skills Matching… • Each line proves you have the necessary skills & aptitudes to perform on the job • Always link to the company / position if not obvious • Use skills listed in the job description
- 25. Now for my favourite part.
- 28. Closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 29. Closing “Thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.”
- 30. What a closing should be • Make a good final impression • Show your passion • Restate skills with a different wording • Give genuine thanks • Leave a call to action • Tie to previous examples/stories (tie to hook)
- 31. What closing can also be • Address the elephant in the room – bad grades – relocation – year of study
- 32. Elements of a cover letter Opening Skills Matching closing integration branding ???
- 33. Branding • Remember your brand? Use it • Consistent throughout cover letter • Fits in with the company’s values + yours • Good impression • Use Job Research Assignment
- 34. INTEGRATION • Cover letter + resume use SAME formatting • Stands out! • Cover letter reflects and expands on resume • Be mindful of spacing
- 35. Some Formatting Help Date Contact Name Their Title Company Address City, Province, Postal Code Re: Position Title Dear Mr. / Ms. Their Last Name OR Hiring Manager These spaces are important If unknown, this can be omitted AVOID: “To Whom it May Concern” “Dear Sir or Madam” Country is typically unnecessary unless applying outside of Canada
- 39. Cover emails… • <150 words • Utilize bold face type to emphasize important points • Show your brand & personality • Make them want more! – ie. resume, cover letter and interview!
- 40. Subject: Job Title – Your Name OR come up with a very short hook for example “Beer & people lover has found her dream internship” or “Your new HR Intern is inside” or “HIRING MANAGER NAME, I’m excited!” Depending on how cool the company is. To: Name of job poster/whom it may concern/hiring manager (never write Dear Sirs – hello sexism!), Your advert posted on WEBSITE NAME for JOB TITLE really caught my attention; Labatt has “good things brewing” and I would love to be a component of the “good things”. I believe my XYZ (people management) experience alongside my drive, tenacity and exemplary communications skills are a solid match to your needs. I also match the job requirements in the following ways: • 2 years of leadership experience • Exceptional presentational skills • Advanced Excel capabilities • UBC Innovation Award recipient • 5 years’ experience organizing team building activities I am confident that I will be a fantastic addition to your team! I have attached my resume and cover letter, please do not hesitate to contact me with any questions you may have or to set up an interview on 778-XXX-XXXX. I look forward to hearing from you. Kind regards, Your name (778)-XXX-XXXX Email address LinkedIn profile URL
- 41. One last thing
- 42. Turnitin registration: o T15: Class ID: 13702978, Enrollment Password: comm202 o T17: Class ID: 13703087, Enrollment Password: comm202 REGISTER FOR TURNITIN ASAP
- 43. Action items 1. Sign up for office hours! 2. Cover letter draft due next tutorial! Bring two copies + Your Job Posting 3. Skills Matrix Due Next Friday @2PM on TURNITIN 4. Tutorials next week! QUESTIONS?