LinkedIn 101

1. COMM 202 TUTORIAL 3
LINKEDIN 101
T35 & T40
TA: Stella

2. OUR AGENDA FOR TODAY
1. A LinkedIn crash course
2. Leveraging LinkedIn
3. Individual work time

3. Week 5 Week 6 Week 7
• Tutorial: Getting
set up with
LinkedIn
• What’s due: Final
Skills Matrix
• Lecture:
Networking and
how to leverage
your Linkedin
profile
• What’s due: Job
posting research
assignment on Feb
7th @ 11:59PM on
Turnitin
COURSE TIMELINE
• Lecture:
Resume/Cover
Letter
• What’s due:
Complete LinkedIn
assignment due by
Feb 14th (fill out
form)

4. LINKEDIN: A CRASH COURSE

5. RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
WHAT’S THE POINT OF LINKEDIN?

6. RESUME
• direct & formal
• company-specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests
WHAT’S THE POINT OF LINKEDIN?

7. BEFORE YOU START
Make sure this is turned to ‘No’
when making small changes

8. THE KEYS TO LINKEDIN
SUCCESS

10. 1. a professional
headshot

11. 2. a captivating headline

12. 3. interesting summary
that shows your personality

13. 4. custom URL and
contact info

14. 5. complete experiences with
explanations & media

15. HEADSHOTS
• Reasonably close up
• High quality, good lighting, etc.
• Looks like you
• A coloured photo with a slight
head tilt makes you more
likeable
• CUS Visual Media
Example

16. HEADLINES
• This is your hook!
• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do

17. HEADLINES
• This is your hook!
• Short & sweet
(120 characters
max)
• Tell us about who
you are & what
you do

20. SUMMARY
• 2000 characters (don’t
use it all)
• Summarize your
background
• Tell us about your Future
goals
• What makes you tick?

21. SUMMARY: SOLID EXAMPLES

22. SUMMARY: SOLID EXAMPLES

23. EXPERIENCES
• Include all roles (in reverse
chronological order)
• Use first person & a conversational
tone
• Not a repeat of your resume
• Show examples of your work if you
have them (videos, presentations,
reports, etc)
• Be concise!

25. COMPANIES
• Stay up to date
with your
favourite
companies
• Keep an eye out
for roles you can
apply for
INFLUENCERS
• Who inspires you
• Align their
identity with your
brand
• Follow your idols
& stay goal
oriented!
GROUPS
• Industries of
interest
• Special interest
groups and
communities
• Your peers and
colleagues

27. LEVERAGING LINKEDIN

28. MANAGING EXPECTATIONS
• You will rarely be offered a job from
someone straight from LinkedIn
• In fact, be wary of strangers who
offer to hire you on the spot
• This is a tool to make connections
that will open up your options in
the hidden job market

29. WHO DO I CONNECT WITH?
• Professionals you meet at
networking sessions
• Recruiters from your
favourite companies
• Mentors, past co-workers,
and managers
• People from the BCC

30. HELLO BEYONCE, IT WAS A PLEASURE MEETING YOU
AT LAST WEEK’S VMA’S. I ENJOYED OUR
CONVERSATION ON YOUR 5 INCREDIBLE KEY
CHANGES IN ‘LOVE ON TOP’! LET’S CONNECT AND
STAY IN TOUCH.
Hi Rihanna, I notice that you’re the CEO of Fenty
Beauty. Your launch was truly a master class in
branding. As an aspiring marketer, I’d love to pick your
brain over a cup of coffee sometime.
SAMPLE MESSAGES

31. YOUR TURN!

32. TAKE THIS TIME TO..
• Create a LinkedIn
• Work on your headline
(ask me or your
seatmates for help)
• Connect with 5 people
today (hint: there are
9 TAs and a classroom
full of potential
connections)

35. ACTION ITEMS
1. Job Posting Research Assignment due by
Feb 7th @ 11:59pm on Turnitin (Submit the 2
worksheets + the job posting in one PDF. Smallpdf.com
may be helpful for this.)
2. LinkedIn Workshops with the BCC (for
bonus marks) on COOL + livestream
3. Get a headshot