Mobile Application Development-Components and Layouts
MobileSleepDoc App - Mobile Marketing Case Study
1. 1
Mobile Marketing Agency
www.comboapp.com
MobileSleepDoc
Huge multi-tier marketing push led to dramatic rise
of the brand recognition and increased app usage
Challenge Campaign Results
Mobile Sleep Doc is an app that is synched with FitBit and is designed
to help identify and resolve sleep issues. What makes MSD different: it
is the first sleep focused app/wearable technology that has been
designed by a medical doctor who specializes in sleep disorders.
Comboapp teamed up with board certified sleep specialist Dr. Melissa
Lim to evaluate the MobileSleepDoc app and prepare it for launch.
Comboapp takes pride in having provided marketing support for this
healthcare solution that helps solve a public health problem by
enhancing the quality of life of individuals.
In the pre-launch stage we determined the best monetization model and
identified key user behavior metrics for the app. App launch was
supported by a multi-tier marketing push, website SEO, ASO and
massive media outreach.
● 200+ Media hits including Yahoo! Finance, The Business
Journals, WN.com and many more
● Outreach to 7,000,000 niche audience through wellness and
fitness bloggers who shared their positive experiences from the
MobileSleepDoc Pro app