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Warm Glow Giving

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Warm Glow Giving

  1. 1. Photo by iLifeinicity - Creative Commons Attribution License https://www.flickr.com/photos/36222488@N02   Created with Haiku Deck   warm-GLOW giving, ENCOURAGES IMPURE ALTRUISM AND HOW cyber-activism   By Colleen Yau
  2. 2. “cyber-activism” Is the use of digital social causes.   Communication technologies, Such as social media,   Eg. ALS Ice Bucket Challenge, #bringbackourgirls To support and advance Photo by Jonathan Caves - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/19508046@N00   Created with Haiku Deck   (12)
  3. 3. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00   Created with Haiku Deck   On Social media makes it easy Social     Social  issues,  without  taking   issues. We do not have to leave effort, or make any real action. However, cyber-activism To ”appear” engaged in social our computers, put much (12)  
  4. 4. Photo by llauren - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/96715224@N00   Created with Haiku Deck   Cone communications found that among 1200 Americans, 70% social issues and how to create positive social change offline, Say they use digital media to learn ABOUT But only 25%followed through in real life. (10)  
  5. 5. Photo by luluv1 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57265990@N08   Created with Haiku Deck   Why   is there No action In real life cyber activism on social media, such as “liking” and “sharing” social causes and donations, is often motivated by self-interest, known   As warm-glow giving, ” “   Eg. boosting self esteem. (1)   (14)  
  6. 6. Photo by Book Worm Laser & Design - Creative Commons Attribution License https://www.flickr.com/photos/70385851@N03   Created with Haiku Deck   “SOcial media has made us Oxford University Internet Institute think more about ourselves.” - Dr. Bernie Hogan, (9)  
  7. 7. Photo by ** RCB ** - Creative Commons Attribution License https://www.flickr.com/photos/29233640@N07   Created with Haiku Deck   our self esteem is based on public contingencies , Such as others’ approval   Andoutdoing competition. (4)
  8. 8. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03   Created with Haiku Deck   We”like” and “share” social Issues on As a Way of Social media presenting A good side Of ourselves for Others to see And approve. (11)   (9)  
  9. 9. Photo by Nicola since 1972 - Creative Commons Attribution License https://www.flickr.com/photos/15216811@N06   Created with Haiku Deck   “social sharing of information is Sharing Information. It’s about the sharer letting everyone know that they are knowledgeable or right-thinking or caring.” often not actually about   – Katherine Connell (2)  
  10. 10. Photo by west.m - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35983665@N08   Created with Haiku Deck   Marco Castillo et al  Found that individuals who make a donation To charity are more likely to share This event through a general Facebook wall post,   rather than direct message, And larger donations increase the willingness to share this event on Facebook by 4%.   (1)  
  11. 11. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03   Created with Haiku Deck   We”like” and “share” social Issues on As a form of Social media Social To look better than Others, and Outdo Competition. comparison (4) (8)  
  12. 12. Photo by tj.blackwell - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8185633@N07   Created with Haiku Deck   “Humans are naturally competitive.” - Christine Erickson (4)  
  13. 13. Photo by NoWin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/82418181@N00   Created with Haiku Deck   Croson and Sheng Found that donors who were told that another member had donated $300, would give 29% more than those donors who who were not given this information. (3)  
  14. 14. Photo by west.m - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/35983665@N08   Created with Haiku Deck   However, if our cyber-activism is is motivated by warm-glow giving then cyber-activism can   Encourage impure altruism. And boosting self esteem,
  15. 15. Photo by crdotx - Creative Commons Attribution License https://www.flickr.com/photos/56858900@N03   Created with Haiku Deck     is the selfless concern   Altruism is   for the welfare of others.   - The American Heritage Dictionary of the English Language (6)   Pure
  16. 16. Photo by coincoyote - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32327350@N00   Created with Haiku Deck   But when we attribute our warm-glow giving and self-interested cyber activism as pure altruism, we Mistakenly view ourselves as altruistic.
  17. 17. Photo by GregPC - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/55236839@N00   Created with Haiku Deck   “I share, therefore I am.” - Sherry Turkle (13)  
  18. 18. Photo by Tom Raftery - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/67945918@N00   Created with Haiku Deck   “I “share” and “Tweet” and “like” and “donate” to social causes online, therefore I am altruistic. Similarly, I have contributed enough to the cause.
  19. 19. Photo by escapedtowisconsin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/69805768@N00   Created with Haiku Deck   University of British Columbia found that likely to donate to that cause. people who “liked” a cause on Facebook were less   (7)  
  20. 20. Photo by Anonymous9000 - Creative Commons Attribution License https://www.flickr.com/photos/25414324@N02   Created with Haiku Deck   we think we have displayed online.   Pure altruism and done our part by simply being engaged   Why? (2)  
  21. 21. Photo by Artotem - Creative Commons Attribution License https://www.flickr.com/photos/27698646@N04   Created with Haiku Deck   “In their minds, they have already contributed to the cause.” - Scott Gilmore (7)  
  22. 22. Photo by Michael Fleshman - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/60513726@N03   Created with Haiku Deck   DOMINATED SOCIAL MEDIA and conversation Activists in Nigeria Tried to reignite the trend However, there was littleinterest from International news outlets, and IN THE SPRING, but was gone by the summer. In October, and create a worldwide week of action. social media.   #BRINGBACKOURGIRLS   Consequently, (10)  
  23. 23. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04   Created with Haiku Deck   Do not participate In cyber-activism alone.   Actively seek out real life involvement, Or even organize your own event. Campaign with friends therefore (10)   (5)   (8)  
  24. 24. Photo by veo_ - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72018489@N00   Created with Haiku Deck   A click is not enough to have impact on the world.“ ” Let’s encourage true altruism that   goes beyond social media. (10)  
  25. 25. (1) Castillo, M., Petrie, R., & Wardell, C. (2014). Fundraising through online social networks: A field experiment on peer-to-peer solicitation. Journal of Public Economics, 114, 29-35. (2) Connell, K. (2014, April 25). The shallow selfishness of social media sharing. The Federalist. Retrieved from http://thefederalist.com/2014/04/25/the-shallow-selfishness-of-social-media-sharing/ (3) Croson, R. & Sheng, J. (2009). A field experiment in charitable contribution: The impact of social information on the voluntary provision of public goods. The Economic Journal, 119(540), 1422-1439 (4) Erikson, C. (2013, Feb. 15). The social psychology of the selfie. Mashable. Retrieved from http://mashable.com/2013/02/15/social-media-and-the-selfie/ (5) Faw, L. (2012, Oct. 23). Are millennials lazy or avant-garde social activists? Forbes. Retrieved from http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/ (6) Gershbein, J.D. (2014, Jan. 12). Altruism in social networking: Doing good deeds online. The Huffington Post. Retrieved from http://www.huffingtonpost.com/jd-gershbein/altruism-in-social-networ_b_6249494.html (7) Gilmore, S. (2014, Nov. 11). The problem with #slacktivism. Maclean’s. Retrieved from http://www.macleans.ca/society/the-real-problem-with-slacktivism/ (8) Harper, F., Li, S., Chen, Y., & Konstan, J. (2007). Social comparisons to motivate contributions to an online community. Persuasive Technology, 4744, 148-159 (9) Harvey, D. (2014, Jun 12). Has social media made young people more selfish? BBC. Retrieved from http://www.bbc.co.uk/newsbeat/article/27810059/has-social-media-made-young-people-more-selfish   (10) Kielburger, C., & Kielburger, M. (2015, April 10). A click is not enough to have impact on world. Canoe News. Retrieved from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html (11) Ma, W. & Chan, A. (2014). Knowledge sharing and social media: Altruism, perceived online attachment motivation, and perceived online relationship commitment. Computers in Human Behavior, 39, 51-58. (12) Stern, C. (2015, Mar. 31). In praise of clicktivism. The Huffington Post. Retrieved from http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html (13) Turkle, S. (2013, Dec. 15). The documented life. The New York Times. Retrieved from http://www.nytimes.com/2013/12/16/opinion/the-documented-life.html?_r=0 (14) Widdowson, N. (2014, May 20). Can social media increase altruism? Queensland University of Technology. Retrieved from https://www.qut.edu.au/news/news?news-id=72817 WORKS CITED

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